Anson Hedges
Estate Settlement Services
Virginia Beach, VA
 

Joan Stewart, The Publicity Hound, presents...

Savvy Media Relations: How to Get FREE
Print, Broadcast and Online Publicity

                        Tuesday, May 16                             
                             7:30-11:30 AM

            City Club of Washington
                at Franklin Square
                        1300 I Street, NW
                  Washington, D.C. 20005

                                                       
   Who should attend:

• Anyone who does PR or marketing at ANY level

• School and government officials

• Authors, speakers, consultants

• Business owners and entrepreneurs

• Publicists

• Nonprofits

• Anyone who wants to promote their expertise in ANY field

   You will learn:

• How to define your publicity goals

• Joan's 5-part strategy on how to get waves of coverage

• What constitutes expertise and what if you don't have it?

• How to use the media to promote your expertise so people buy your products or services, or support your cause or issue

• How to create a "Top 25 Media Hit List"

• How to feel comfortable having lunch with a reporter

• The most important thing you MUST do if you want publicity

• How to use editorial calendars as roadmaps

• How to create a simple, inexpensive media kit reporters will love

• 3 easy steps for creating your own blog in less than 15 minutes--for FREE!

• Joan's formula for writing how-to articles...and she'll even give you her template as part of the handouts

• Ways to syndicate content from your blog and website to anyone who wants it--even reporters--so it never gets caught in spam filters

• How to write a tip sheet--one of the best ways to get into big magazines and newspapers

• What you must have if you want to get onto the TV news

• A quick, easy way to find reporters who cover your topic--and start building valuable relationships

• How to create your own holiday or day, week or month of the year

• Ideas for fun polls, surveys and contests the media won't be able to resist

• How to stay on journalists' radar screens after they've covered you (without being a pest)

• Answers to your toughest questions...she's a former newspaper editor who knows all the inside secrets to publicity

• How to stay focused and not overwhelmed when you leave
  this fast-paced session with Joan
  
  You'll come away with at least a half dozen ideas you can start using that very day--and you can be blogging that very afternoon!

"Your seminar in Norfolk was truly wonderful! I had recently been promoted to Director of Business Administration and PR (with absolutely no experience doing PR work) when I saw the advertisement for it. What I learned in that half day workshop would have taken me years to learn on my own. It has really helped me to get started with promoting our firm. And I was able to establish relationships with local editors."   Laura Pavlis VIA design architects Norfolk, Virginia http://www.viadesignarchitects.com

Seating at The City Club is limited, and this event will fill up fast.
Sorry, but when the seats are gone, they're gone. 


Registration: $297

Includes handouts and a continental breakfast

Click here to register
 

P.S. Questions about this event? Call Joan at 262-284-7451 or email JStewart@PublicityHound.com

P.S.S. The City Club requires business casual attire.