Publicity tips/Aging parents & you June 26, 2007

The Publicity Hound's
Tips of the Week
Issue #352 June 26, 2007
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.net/ (Blog)
The Publicity Hound®

Circulation: 30,839

=====================================
"Tips, Tricks and Tools for Free Publicity"

Receive this ezine
direct to your desktop
http://www.publicityhound.com/tipsoftheweek/
=====================================

You are receiving this because you signed up for it at ThePublicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

**********************************************
Need Help with Landing Pages?

Many of the landing pages at my website--pages where I am asking for someone's email address or where I'm trying to sell something--are missing two critical components.

That's what I learned after hosting the June 14 webinar called "Six Simple Steps for Landing Pages" with Internet marketing expert Mark Widawer. The webinar ran far past the one hour we had set aside, but stick with it to the end, particularly if pages at your website aren't converting visitors into customers:

http://www.PublicityHoundTemplate.com/replay
**********************************************
================================
In This Issue
================================

1. Aging Parents & You

2. How Not to do Media Relations

3. Extreme Makeovers

4. Amnesty Debate Heats Up

5. How to Raise Money for an Artist

6. Help This Hound

7. Hound Quote of the Week

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1. Aging Parents & You
======================================

USA Today and ABC News are devoting this week to exploring the challenges of caring for elderly parents.

The newspaper kicked off the series yesterday with seven articles devoted to the topic. You can read more about the series at http://tinyurl.com/2yuhea Last night, ABC's "World News with Charles Gibson" aired a story on nursing home alternatives.

Are you Hounds thinking what I'm thinking?

How about piggybacking onto this series and pitching your own stories related to coping with elderly parents? Since many broadcasters "rip and read" stories from papers like USA Today, they will be well aware of the series. So will newspapers in the Gannett chain, the parent company of USA Today. The bloggers are probably also discussing this series.

Here are ideas to get you started, based on the stories that will be appearing in USA Today this week:

--Today, the newspaper features articles on how to balance work demands with caregiving, and tips on negotiating with employers for time off. How is your company helping employees with elderly parents? Do you offer related perks that are part of a recruitment and retention strategy?

--Tomorrow, the newspaper will report on navigating sibling relationships when giving care, the rise of multigenerational households, and how to avoid scams targeting your parents. The scam angle, in particular, is worth piggybacking onto. If you know of scams in your particular state, pitch the idea.

--On Thursday, USA Today will focus on the risks of long-term-care insurance, how and whether to get a long-term-care policy, and what to do when a parent has Alzheimer's or dementia. Financial planners, insurance companies and experts in the medical community can offer background and commentary on these topics.

--Friday's installment will feature articles on planning ahead for retirement and elder care, and how to spend down assets to pay for care. Financial planners, retirement experts, authors, speakers and others who can address these issues can pitch story ideas.

--If you like the series, don't like it, or have your own two cents to add, write a letter to the editor of USA Today. I'm guessing they will be devoting a lot of space on their editorial pages to readers' reactions to this series.

When pitching media in your own community, it's OK to mention the USA Today series, and offer your own experiences as "the local angle."

If the topic of aging parents doesn't fit into your area of expertise, there are lots of other ways to generate publicity by being the local angle. "Special Report #35: How to be the Local Angle to National Stories" gives you many ideas on how to find opportunities for piggybacking off regional, national and international stories. Only $10. Order at http://tinyurl.com/6uz9g


========================================
2. How Not to do Media Relations
========================================

Freelance writer Patricia Luebke of New York, New York shares this example of media relations gone bad:

"I'm writing an article on sun protection for a recreational dive magazine.

"A friend had told me that Rit (the dye people) have a product that you put in the washing machine and it adds sun protection to your clothes. It turns out it's approved by the Skin Cancer Foundation so it works, and I wanted to include it in the article.

"I found the SunGuard (the name of the product) website, and you could only submit a question via a form, and I added MEDIA REQUEST in all caps."

About 10 minutes later, Patricia received this reply, undoubtedly sent via an autoresponder:

"Dear Patricia,

"All media requests are handled by our corporate office. Phoenix Brands, 300 Atlantic Ave, 11th Fl, Stanford, CT 06901.

"I hope this information is helpful.

"Please do not hesitate to contact us if we can be of further assistance.

"Joan - RIT Customer Service"

Patricia then told me:

"Gee, maybe I can dust off a typewriter, type them a letter, walk to the mailbox and wait a few days for it to be delivered, and then wait for them to write me back. I am thinking that their 'customer service handbook' needs updating as I imagine she looked under the Ms for 'Media Requests' and found this answer.

"And no, it wasn't helpful."


The Publicity Hound says: Amen.

RIT has probably alienated so many media people that there's little I can do to help them. As for the rest of you who truly care about media relations, check out "Special Report #49:17 Ways to Build Valuable Relationships with Media People" so they keep coming back to you again and again for background, commentary, story ideas and interviews. Only $10. Order at http://tinyurl.com/6uz9g

=======================================
3. Extreme Makeovers
=======================================

Thanks to Publicity Hound Paul Holley of Racine, Wisconsin for alerting me to an article in the Racine Journal Times.

It's about a group of local small businesses and medical personnel that donated or discounted their services for three months to improve the image of one lucky person chosen through an application process.

The theme of this year’s Dream Team Makeover was "The Bridal Edition." You can read about the bridal makeover at http://tinyurl.com/2gxc39

What a great publicity idea for small businesses and medical practices in any community! And the story is custom-made not only for newspapers but TV.

If your small business isn't getting the publicity you think you deserve, it isn't because the business is small. It's probably because you can't think of enticing story angles, or you're unaware of how much the media really love stories about small business.

Jeff Zbar, who was named a Journalist of the Year by the U.S. Small Business Administration, gives you the inside scoop on the kinds of small-business stories that get instant headlines and coverage by TV and radio. He was my guest during a teleseminar called "The Fastest, Cheapest, Easiest Ways to Publicize Your Small Business." The CD and electronic transcript each include Jeff's "shotgun list" of marketing ideas.

Read more about what you'll learn at http://tinyurl.com/3tbbp


======================================
4. Amnesty Debate Heats Up
======================================

The U.S. Senate voted today to revive a stalled immigration overhaul that would offer a path to citizenship to millions of illegal immigrants.

The Senate voted 64-35 to resume debate on the bill, which ties tough border security and workplace enforcement measures to a plan to legalize an estimated 12 million illegal immigrants and create a temporary worker program sought by business groups.

The measure still must overcome another make-or-break vote as early as Thursday that will also require the backing of 60 senators. And there is no guarantee that it will ultimately attract even the simple majority it needs to pass.

I can't think of any other recent issue that has had such opposition from both sides of the aisle.

Many voters--Democrats, Republicans and even folks in the middle--are furious. Supporters, however, including President Bush, say this bill is the last chance for immigration reform.

It's an opportune time for businesses, unions, Hispanic groups, party activists, and anybody who feels strongly about the bill's failure or passage to contact media outlets and bloggers and state their views.

Because this issue is generating so much heat, it's perfect for TV talk shows. If you want to get in the limelight, check out "How to be a TV Talk Show Host's Dream Date," available as a CD or electronic transcript. TV personality Connie Dieken explains the 6 traits that hosts are looking for and the Number 1 most important thing you must do to get invited back.

Read more about what you'll learn at http://tinyurl.com/3z7ut


=======================================
5. How to Raise Money for an Artist
========================================

This week, 15 Publicity Hounds have ideas for artist Jennie Rosenbaum of Melbourne, Australia who is trying to raise money to cover expenses for a trip she will be taking to Canada, where a gallery will feature her paintings.


From Tom Reitz:

"Talk to both the Australian and Canadian embassies. Many countries have funding opportunities so they can share their culture around the world."


From Alyson B. Stanfield:

"Consider doing what Karen Bubb of Boise, Idaho did when she wanted to go to China. She sold shares in her trip! For each $32 share, the shareholder received a hand-pulled stock certificate (doubled as a thank-you note), a handmade postcard sent to them from China, and a 6×6 encaustic painting. For $32! And, she got an awesome newspaper article, a magazine article or two (one by me), and sold far more shares than she needed for her trip."


From Stacey Apeitos:

"I also live in Melbourne and am originally from America. I travel to the States regularly and always undertake work there, so I can claim at least part of the trip on taxes. (Maybe this is an option for your husband, too?) This coming visit, I’ve lined up speaking engagements with a couple of arts councils. In the past, I’ve taken or taught classes. Aussies love fundraising trivia nights, which can be very profitable. You could run an auction on the night, too. Finally, I have to say I love Alyson Stanfield’s idea! Very cool."


Artists who want unusual ideas for marketing should check out the recording of a one-hour teleseminar I did with art marketing expert Ariane Goodwin. It's called "How Artists Can Sell More Artwork through Online and Offline Publicity." It's available as a CD and an electronic transcript.

Read more about what you'll learn at http://tinyurl.com/yvewm8

Read all the responses to this Help This Hound question at http://tinyurl.com/2es72l

================================
6. Help This Hound
================================

Nellie Lamers of Reeds Spring, Missouri writes:

"The Tri-Lakes TCRC is one of 10 Telecenter Network sites in Missouri. Our greatest benefit is in bringing education and technology to rural areas that otherwise would not have access to it. We need help getting folks to sign up for classes/events and telling people about the other things we offer:

--ITV (interactive video teleconferencing) services

--Degree programs/classes from other colleges/universities across the state that give people in our rural area the chance to take those classes without traveling the great distances to the campuses

--Continuing education programs for law enforcement officers, emergency medical providers, etc.

--Training events given by University of Missouri Extension specialists as well as other providers

--Free public access computers

--Computer classes on topics like Microsoft Office and eBay tutoring sessions

"We also rent the facilities to people in the community who need a place to do presentations. Our website is at http://telecenter.missouri.edu/reedsspring/ Can your Hounds offer some ideas that will help us spread the word?"

The Publicity Hound says:

Many of my Hounds are tied in some way to audio/visual presentations, and many of them are professional speakers who I'm sure have lots of ideas on how to promote what sounds like a terrific facility. If you have tips for Nellie, you can post themat my blog at http://tinyurl.com/2875c8


=================================
7. Hound Quote of the Week
=================================

Thanks to Lois Carter Fay of MarketingIdeaShop.com for this one:

"The problem with all those drug ads on TV is I always think I have the disease. Yesterday, I was convinced I had heartworm."


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.
http://www.publicityhound.com/dogjokebook/

---------------------------------------------------------------
Where to Meet or Hear The Publicity Hound®


June 27: Teleseminar

"Promote Your Music: Tips, Tricks & Secrets of the Pros," 3 to 4 PM Eastern Time. Join me and media consultant Scott G., owner of G-Man Music & Marketing and a recording artist, who successfully markets his music around the globe and creates media campaigns for artists, organizations and corporations, from the American Cancer Society to Zenith. Tess Taylor, president of the National Association of Record Industry Professionals, will moderate this teleseminar. $39.95 for non-members. Register at http://tinyurl.com/37drvy


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

If you like these tips, please pass them on to your friends, clients and colleagues.

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.


PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm


=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U.S.A.
Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/10 worst jobs June 19, 2007

The Publicity Hound's
Tips of the Week
Issue #351 June 19, 2007
Publisher:JoanStewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.net/ (Blog)
The Publicity Hound®

Circulation: 30,555

=====================================

"Tips, Tricks and Tools for Free Publicity"
Receive this ezine
direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

****************************************************

Need Help with Landing Pages?:

If you missed last week's webinar on landing pages with Mark Widawer, you can sign up to see the replay. I'll include the link over at my blog today or tomorrow, and I'll post it here next week. Stay tuned...

*****************************************************

================================
In This Issue
================================

1. 10 Worst Jobs

2. Giving Rehab a Bad Name

3. Write Letters to the Editor

4. Submit Video for TV

5. How to Quiet Noisy Hounds

6. Help This Hound

7. Hound Quote of the Week

8. And at My Blog...


======================================
1. 10 Worst Jobs
======================================

The next time you're tempted to complain about your job, think about the poor soul who works 9 to 5 cutting the testicles off elephants.

Or studying bugs on corpses.

Or scooping up whale dung and analyzing it for clues.

Or bottling frogs, cats and pigs for biology students.

Those are among the 10 Worst Jobs in Science, listed in the July issue of Popular Science magazine.

The worst job, as ranked by the editors, is that of a hazardous-material diver who often works in water contaminated by toxic spills and everyday pollutants. One hazmat diver, the magazine said, had to retrieve the body of an accident victim from the waste lagoon of a factory pig farm.

Check out the story and the Top 10 list in USA Today at http://tinyurl.com/2awd2f and in Popular Science at http://tinyurl.com/38xj5f

The list, aside from being entertaining, is generating fabulous publicity online and offline.

So why couldn't your industry create its own "10 Worst Jobs"list?

Or if your business serves a particular industry known for its crummy jobs, why not create your own "10 Unsung Heroes" list and honor workers for doing the jobs nobody else wants?

Think of the possibilities for hospitals, government agencies, manufacturing, law enforcement, construction, farming and even the military.

The media love these lists because people love reading them.They're known as briefs, one of the many ways to get into top-tier media outlets like big national magazines.

"Briefs, Fillers & Quizzes" explains the nine types of briefs, how to submit them, how to follow up, and how to recycle briefs so they do double-and triple-duty. It's available as a CD or electronic transcript that you can be reading as soon as your order is approved.

Read more about what you'll learn at http://tinyurl.com/d74h7


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2. Giving Rehab a Bad Name
========================================

You'd think that all those celebrities bouncing in and out of rehab would be great publicity for the addictions industry.

But drug and alcohol counselors say they fear that the recent publicity surrounding Hollywood bad girls like Britney Spears and Lindsay Lohan gives rehab a bad name.

OK, all you rehab counselors, it's time to piggyback onto this story. Ideas worth considering:

--How does the typical rehab program compare to the glitzy facilities getting all the publicity? Promises, the posh rehab center in Malibu, California, that treated Spears and Lohan, for example, offers its patients a masseuse, gourmet meals, 500-thread-count sheets and a personal trainer.

--Does the $48,000-a-month fee for a treatment facility like Promises have any connection whatsoever to the patient's ability to stay clean and sober when they leave rehab?

--Is publicity surrounding the stars' drug and alcohol problems helping or hurting your rehab center? If so, how?

--Is rehab becoming trendy? Are young people with drug and alcohol problems seeking rehab for the wrong reasons?

--What are the most important factors to staying clean and sober?

--Do you talk about troubled Hollywood celebs during your own sessions with clients? If so, what do you tell them?

--Insurance companies are paring treatment for drug and alcohol addiction to the bone. How does this affect the number of people seeking treatment?


"Special Report #50: How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue" gives you dozens of ideas on how to tie your news to Hollywood gossip, from piggybacking onto hot movies to taking advantage of celebrity missteps. Only $10. Order at http://tinyurl.com/6uz9g


=======================================
3. Write Letters to the Editor
=======================================

When was the last time you wrote a letter to the editor of a newspaper, magazine, trade journal, or print or electronic newsletter?

I'm still getting emails and phone calls as a result of my letter to the editor that appeared in the June issue of Black Enterprise magazine.

I never read Black Enterpise. But Publicity Hound John Easton does. He emailed me and several other contacts a few months ago after the magazine wrote about how he uses YouTube for publicity. John is president of Eastonsweb Multimedia in Charlotte, North Carolina.

He also posted a link to the article at his blog and asked his readers to write letters to the editor, too.

I dashed off a quick letter thanking the writer for the helpful story. And I mentioned something like "as a publicity expert," I understand the importance of using video for publicity, or something like that. I also included my website URL in my signature which, luckily, the magazine printed.

My letter was one of several on the topic. John wins because it strengthens his position as an expert in the eyes of the magazine's editors. I win because people who read the letter visited my website and signed up for this newsletter. And the magazine wins because several letters on the same topic show that people are reading the magazine.

Here's a tip on the two types of letters that editors love to print:

--Those that include a strong opinion on one side of a controversial issue.

--Those that comment either favorably or otherwise on a recent article. Even if you think the article was slanted, or unfair, or inaccurate, write a letter anyway. There's always a chance the editors will print it.


"How to Use Newspaper & Magazine Editorial Pages" shows you all the ways you can promote your product, service, cause or issue in these sections, which Publicity Hounds frequently overlook.

It includes helpful tips on how to lobby a newspaper's editorial board when you're looking for their support. And it explains how letters can generate mountains of publicity even when you can't think of anything newsworthy about your own business.

The CD or electronic transcript is from a one-hour teleseminar I conducted. You can download the transcript as soon as your order has been approved. Read more about what you'll learn at http://tinyurl.com/5wh45


======================================
4. Submit Video for TV
======================================

The June issue of PR Tactics, the newspaper published by the Public Relations Society of America, includes an article I wrote on the popularity of user-generated video for TV newscasts.

I discussed how broadcasters, from your local TV station to major organizations like CNN, rely on material from citizen journalists--even poor-quality video if the story is big enough--to report the news. Homemade video is particularly appealing to stations that are cutting their news staffs.

Many stations make it easy for people to shoot video with a cell phone camera, then upload it to the stations' websites. Some stations will even let you use your cell phone's message service to send the video as an attachment.

CNN has an entire section at its website at http://tinyurl.com/epwbr that explains 40 different types of video it wants. Everything from how your garden grows to amazing road trips you're taking this summer.

All you frustrated PR people who can't entice TV stations to cover your event: cover it yourself and submit the video. Weekends, in particular, are slow in many TV newsrooms, so your story might have a good chance of getting on the air.

"How to Get on the Local TV News Tomorrow" offers inside tips from TV reporter and producer Shawne Duperon on how to identify the person in your local TV newsroom who decides which stories get covered. The recording of this one-hour teleseminar, available as a CD or electronic transcript, includes advice on how to catch the assignment editor's attention, follow up, and give them a story so enticing that your competitors are green with envy.

Read more about what you'll learn at http://tinyurl.com/yjrktx


=======================================
5. How to Quiet Noisy Hounds
========================================

This week, a whopping 33 Publicity Hounds have tips for Michelle Nichols of Reno, Nevada. She's a podcaster for BusinessWeek.com who has problems quieting her two Lab-type dogs so they don't make noise while she's recording in her home office.


From Anita Larson:

"It’s summer! Lots of kids are home and bored. Ask a neighbor or friend’s kid to walk your dogs for an hour. Who knows? You could inspire them to become an entrepreneur and start a dog walking business."


From Jenni Bowring:

"My dog loves nothing more than a Kong filled with frozen peanut butter....Buy two Kong chew toys, which are hollow and intended to be filled with treats. Fill with peanut butter and toss in the freezer overnight (we wrap ours in plastic wrap).

"When it’s showtime, give each pup a Kong and they might just lie down and work on that treat for the whole half-hour."


From Candy Tutt:

"Incorporate the barks into the show! Anticipate an occasional bark or whine and have a couple of comments ready that tie in to each show. ('Barking up the wrong tree...sniffing out a good option...taking a bite out of your investment...having a bone to pick with your accountant etc.')

"What are the dogs’ names? Why not mention them when you sign off at the close of the podcast? This could turn into a kind of added attraction!"


The Publicity Hound says: I love the idea of including the dogs as supporting actors in your show, Michelle. And I'll bet that if you could pull this off, you could generate fabulous publicity for your podcast. This could be part of your branding.

Podcasters, authors, experts and others: Are you generating publicity for your podcasts, books, products and services at Amazon.com? Did you know that you can submit book and CD reviews, articles, and "Best Of..." lists? Don Mitchell and Randy Gilbert know 17 ways to use Amazon for publicity.

"How to Turn Amazon into a River of Gold," a teleseminar I conducted with them, is available as a CD or an electronic transcript that you can download as soon as your order is approved. Read more about what you'll learn at http://tinyurl.com/vroek

Read all the responses to this Help This Hound question at http://tinyurl.com/2zrzvz


================================
6. Help This Hound
================================

Jennie Rosenbaum of Melbourne, Australia writes:

"I'm an artist and have been offered my first solo show by a respected commercial gallery in Canada. This is extremely exciting as I have only been practicing professionally for a couple of years. My online presence and my website at http://www.jennierosenbaum.com/ are directly responsible for their approaching me.

"My concern is that I live in Australia. The total cost of the exhibition--including shipping my works, myself and my husband--is going to be expensive. I'd like to attend if at all possible in order to work on promotions and use this exhibition as a foundation to approach additional galleries--this is too good an opportunity to pass up!

"Are there any fund-raising ideas that your Hounds might have? I've stepped up the marketing of my online sales, and looked into grants, but neither are bearing fruit."


The Publicity Hound says:

Many artists read this newsletter and I know they'll be able to help. Hounds with great ideas can post them to my blog at http://tinyurl.com/2es72l

Artists who want unusual ideas for marketing should check out the recording of a one-hour teleseminar I did with art marketing expert Ariane Goodwin. It's called "How Artists Can Sell More Artwork through Online and Offline Publicity." It's available as a CD and an electronic transcript.

Read more about what you'll learn at http://tinyurl.com/yvewm8

I need more Help This Hound Questions.
Mailto:JStewart@PublicityHound.com?subject=HelpThisHound


=================================
7. Hound Quote of the Week
=================================

"The tail is a dog's PR department. A smile is yours."

--Unknown


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.

http://www.publicityhound.com/dogjokebook/


=================================
8. And at My Blog...
=================================

Words That Sell: Inspiration-on-demand
http://tinyurl.com/26tbus


Worst mistake Internet marketers, Publicity Hounds make
http://tinyurl.com/26k8y5


---------------------------------------------------------------

Where to Meet or Hear The Publicity Hound®


June 27: Teleseminar

"Promote Your Music: Tips, Tricks & Secrets of the Pros," 3 to 4PM Eastern Time. Join me and media consultant Scott G., owner of G-Man Music & Marketing and a recording artist, who successfully markets his music around the globe and creates media campaigns for artists, organizations and corporations, from the American Cancer Society to Zenith. Tess Taylor, president of the National Association of Record Industry Professionals, will moderate this teleseminar. $39.95 for non-members. Register at http://tinyurl.com/37drvy


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

If you like these tips, please pass them on to your friends, clients and colleagues.

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm


=======================================================

Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U.S.A.
Phone: 262-284-7451 (Central)
Fax: 262-284-1737

Publicity tips/An interviewer's lament June 12, 2007

The Publicity Hound's
Tips of the Week
Issue #350 June 12, 2007
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.net/ (Blog)
The Publicity Hound®

Circulation: 31,364

=====================================

"Tips, Tricks and Tools for Free Publicity"
Receive this ezine
direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

****************************************************

Still Time to Enroll in Publicity Hound University:

Today is Day Two of Publicity Hound University, and we're concentrating on how to research the media outlets that are in the best position to help you. Then we'll talk about tools we use in our publicity campaign that save time, money and frustration.

I'm recording all the sessions, so you can listen to what you missed. And if you sign up today, you'll get 30 days of free email support. This course is specifically for assistants, virtual assistants, interns and do-it-yourself PR people.

Learn more at http://www.publicityhound.com/university.htm


*****************************************************
================================
In This Issue
================================

1. An Interviewer's Lament

2. Useless Testimonials

3. New York Times Best-Seller List

4. Thanks, Late Hounds

5. Promoting Heartaculture

6. Help This Hound

7. Hound Quote of the Week

8. And at My Blog...

======================================
1. An Interviewer's Lament
======================================

Now that Michelle Nichols has recorded about 30 podcasts for BusinessWeek, she's learned a lot about what it takes to make a great interview subject. Her observations, in her own words:

1. Humility can be overdone.

Don't start an answer like one of my guests did with, 'Well, you know there's nothing new under the sun...' The reason I was interviewing him was to learn what was new, the latest. I'm sure he thought he was being humble but he just shot down his--and my--credibility.

2. Go with the flow.

I had a guest just take over the interview with something like, "Well, I've come up with a 10-point plan for that, and let me walk you through it. Number One...

I had to interrupt her because I knew what I wanted out of the interview, points she couldn't necessarily see. In her defense, she told me later that in other interviews, the interviewers are happy that she would talk so much because they didn't have to do any work to prepare for her.

Give medium-sized answers, not short but not long.

I spend about 2 hours to prepare for a 14-minute interview. I have done my research and know what I want to ask, and in what particular order. You might want to contact an earlier guest and ask for advice. How prepared was the interviewer?

3. It's an interview, not a debate.

Long ago, I had a guest that had been a champion debater and he decided to debate me DURING the interview! For example, he didn't like a question I asked so he asked me to make it shorter or else risk a 20-minute answer. When I suggested how he could make it shorter, he said it couldn't be done.

4. Be gracious.

If the interviewer says after you've spoken, "So that means..."
be gracious. If they're pretty close, go along. Don't split hairs. If the host is well-liked by her audience, you'll risk looking unkind or petty.

5. Authors, have a copy of your book handy.

It blows my mind when guests FedEx me their book, then just before the interview begins, I ask them if they have a copy of their book handy and they say no, they wrote it so they know it.

Even more surprisingly, this is usually authors of books titled "The Seven Keys to X." Why would they risk forgetting Key #6?
Under pressure, we all forget important facts.

It's hard on the interviewer too because I often planned to ask them to bookmark page #88 because it has a good list on it I'd intended to walk though. Now they're asking me to trust their memory or else we both sound stupid.


The Publicity Hound says:

Yikes. Are you listening Hounds? You'll find more interview tips in my "Special Report #2: Questions You Can Expect Reporters to Ask During an Interview." It includes trick questions, questions that sound like trick questions but really aren't, and how to deal with skeletons from your past. Only $10, and you can download it as soon as your order has been approved. Order at http://tinyurl.com/6uz9g


========================================
2. Useless Testimonials
========================================

When you visit someone's website and see a testimonial from a media person prattling on about what a great interview the website owner gave, but the media person is identified only by two initials instead of a first and last name, what do you think?

I think the person who owns that website made up the quote.

Same with people whose brochures, book jackets, media kits, marketing materials and anything else includes anonymous testimonials.

Why bother?

Testimonials build your credibility, particularly when they are enthusiastic first-person endorsements from people with real names. If you don't give me a real name, I won't give you the time and attention you want.

Testimonials are one of the key factors in a good landing page.
And they can move a person to keep reading, pull out a credit card, or bail out and visit another website.

Internet marketing expert Mark Widawer will talk about testimonials, one of six key factors on every successful landing page. He's hosting a webinar specifically for Publicity Hounds who need help:

--Capturing the email addresses of visitors at your website.

--Staying in touch with them regularly until they get to know, like and trust you

--Writing a landing page that includes sales copy so compelling that a few customers are whipping out their plastic long before you've asked for the order.

If you don't sell anything, but you still want people to join your online community, this course is for you, too.

Our webinar is called "Six Simple Landing Page Secrets." It will be held at 8 PM Eastern (5 Pacific) on Thursday, June 14. The webinar will be about 60-70 minutes, and you'll need a telephone and a Mac or a PC to participate.

Seating is limited. Sign up at
http://publicityhound.net/LandingPage and you'll receive immediate instructions on how to participate.

=======================================
3. New York Times Best Seller List
=======================================

I don't know the statistics on how many authors make it onto the New York Times Best Seller List. But I know a lot of authors who dream of landing there, only to be bitterly disappointed.

Steve Harrison is hosting a fr*ee teleseminar on Thursday, June 14, called "Seven Secrets For Making Your Book A New York Times Best Seller."

You have your choice of two time slots for the 75-minute call: 2 Eastern (11 am Pacific) or 7 Eastern (4 Pacific).

You will learn:

--The key thing a married couple from Los Angeles did which drove their book to the New York Times Best Seller List BEFORE their publication date!

--One easy-to-implement idea for riding the momentum of another best selling book to drive your own book to bestseller status.

--What an author from Canada did just four weeks ago to launch her brand new book to the New York Times Best Seller List.

--The "hidden advantage" Rick Warren created for himself when promoting The Purpose Driven Life which led to his book hitting the New York Times Best Seller List and selling more than 30 million copies--and how you can create it too.

--How some savvy non-fiction authors have hit the New York Times Best Seller List through well-thought-out marketing campaigns.

--What speakers like Stephen Covey, author of The 7 Habits of Highly Effective People, do when they speak to get sales that count towards the New York Times Best Seller List.

--Most people know that one big media hit, such as an appearance on Oprah or a feature in a major magazine, can drive your book to the New York Times Best Seller List. But most people don't know the secrets to securing that kind of exposure. I'll reveal it to you.

--What M. Scott Peck, author of The Road Less Traveled, said was the key to keeping his book on the New York Times Best Seller List for several years--and how the co-creators of the Chicken Soup for the Soul series followed his advice.

Again, register for the free call this coming Thursday, June 14, at http://tinyurl.com/2taen4

======================================
4. Thanks, Late Hounds
======================================

Diana DeLonzor, author of "Never Be Late Again, 7 Cures for the Punctually Challenged," writes to thank Hounds for responding in huge numbers to her request for chronically late people to join her on a "Today" show interview:

"Thanks so much for assisting in with my search to find a person to interview for the 'Today' show segment on chronic lateness.
So many wonderful people responded that the producers of the show had difficulty only choosing one!

"I’d like everyone who wrote to know that I’ve kept their information and will most definitely call upon them in the future. In fact, it’s nice to know that I have people ready and willing, as I’m usually scrambling to find people for interviews!
Thanks again for your help, Joan. You’re really a terrific resource for both producers and publicity seekers!"


The Publicity Hound says: Thanks for the great lead, Diana. Keep 'em coming.

If you couldn't make it onto the "Today" show for being chronically late, you have numerous other opportunities. The morning TV show hosts are looking for a wide variety of experts to entertain and provide interesting commentary. "How to Get Booked on the Morning TV Talk Shows" explains who to contact, how to pitch, and the topics that will make the greatest impression on those who book guests.

It's available as a CD or electronic transcript that you can be reading as soon as you order is approved. Read more about what you'll learn at http://tinyurl.com/ab86x

========================================
5. Promoting Heartaculture
========================================

This week, four Publicity Hounds have tips for Ellen Solart of Skull Valley, Arizona. She needs help promoting Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life.


From Lara:

"I’m not 100 percent sure but I think this magazine might be interested in your teachings: http://www.goodlifedenver.com/

"Good luck!"


From Stephanie:

"Check out Joan’s post for the list Alex Carroll has of media contacts that would be right in line with what you are selling.
http://tinyurl.com/3ym3lx



From Margaret Vos:

"Valentine’s Day 2008!!! What a great new angle for what can be a very depressing day. You could give tips for avoiding being lonely (not alone!), how to give to others and expand your heart on this very specific day--the possibilities abound. Print mags and papers might already be planning their issues, get in quick with your pitches to them.


The Publicity Hound says:

If you're pitching Valentine's Day stories for national magazines, you need to start contacting them only two months from now. Big magazines often have long lead times, so pitching in August may be what it takes to get the jump on everybody else who will be piggybacking off this holiday.

Don't forget the bloggers, Ellen. You can be sure there are dozens of bloggers who would love to help you spread the word.
Find who they are with help from Denise Wakeman and Patsi Krakoff, aka The Blog Squad. "How to Pitch the Best Bloggers & Create a Publicity Explosion" is available as a CD or an electronic transcript that you can download and be reading as soon as your order is approved.
Read more about what you'll learn at http://tinyurl.com/m7ymr

Read all the responses at http://tinyurl.com/2v57bq


================================
6. Help This Hound
================================

Michelle Nichols of Reno, Nevada, who offered interviewing tips in item Number 1 above, is now asking your help with this dilemma:

"I have two Lab-type dogs, and I record my weekly podcasts for BusinessWeek from my home office. Occasionally, the dogs decide to bark for no discernable reason, and it's a real problem for the recording. I just need them quiet for a maximum of 30 minutes.

"Here's what I've tried to eliminate the barking so far:
1. Put them in my master bedroom with the drapes closed so they can't see any
distractions 2. Bought them each a $15 Nylabone they only get to chew when I'm
recording. 3. Take them out for a bathroom break just before we record so I know
they're empty, and give them a water bowl so I know they're not thirsty.

"I thought about:
1. Putting them in my car in the garage but worried they'd bark or eat the car
2. My non-dog-owning boss suggested a muzzle but that sounded harsh. They won't die of dehydration in 30 minutes but still, I don't like the risk of having them muzzled and out of sight.

"Do you or your dog-loving readers have any other suggestions?"


The Publicity Hound says: My four-legged Hounds will be happy to help your two-legged Hounds so that your podcasts will proceed uninterrupted. I know that some people on this list sell pet supplies, pet toys and teach dog training classes. So who knows what they'll come up with. You can post your best ideas to my blog at http://tinyurl.com/2zrzvz


=================================
7. Hound Quote of the Week
=================================

"The more people I meet, the more I like my dog." --Unknown


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.
http://www.publicityhound.com/dogjokebook/


=================================
8. And at My Blog...
=================================

Google PageRank: How it's determined
http://tinyurl.com/yt2xhy


Attorneys, legal analysts: Comment on the Paris Patrol http://tinyurl.com/223n7d


What do journalists REALLY want? Bookmark this link http://tinyurl.com/282lls



---------------------------------------------------------------

Where to Meet or Hear The Publicity Hound®


June 11-15: Publicity Hound University for Assistants

Join me and a stellar line-up of guest experts for five days packed with teleseminars that will train your assistant, virtual assistant or summer intern on how to help manage your publicity campaign. This is the only training session of its kind. Learn more at http://www.PublicityHound.com/university.htm


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."


If you like these tips, please pass them on to your friends, clients and colleagues.


You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.


PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm


=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U.S.A.
Phone: 262-284-7451 (Central)
Fax: 262-284-1737

Publicity tips/Toilet Paper Wedding Dresses June 5, 2007

The Publicity Hound's
Tips of the Week
Issue #349 June 5, 2007
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
The Publicity Hound®

Circulation: 31,377

=====================================

"Tips, Tricks and Tools for Free Publicity"
Receive this ezine
direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

****************************************************

Small Business People Will Love Publicity Hound U.:

Several dozen small-business people who can't afford to hire assistants have asked me if Publicity Hound University, next week's graduate-level training, could help them, too.

Absolutely. Even though I'm marketing it to assistants, virtual assistants and interns, a few small business owners already have signed up. And I guarantee that do-it-yourselfers will end the week knowing more about how to generate publicity than many PR people.

You can also take advantage of free email support for 30 days. Because of the intense interest in the small-business community, I'm extending the deadline until tomorrow night at midnight for the early-bird registration special.

Learn more at http://www.publicityhound.com/university.htm If you've already signed up for the course, you will receive your photo ebook and complete instructions on how to participate in the course by Thursday.

Don't have an assistant yet? Our CDs and electronic transcripts on "How to Find a Virtual Assistant to Help with Your Publicity Campaign" are finally ready. Read more about what you'll learn at http://tinyurl.com/23lgpf
*****************************************************

================================
In This Issue
================================

1. Toilet Paper Wedding Dresses

2. Lame Landing Pages

3. Think Jingle Bells

4. Answer Media Queries Carefully

5. Promoting a Book on Open Adoption

6. Help This Hound

7. Hound Quote of the Week

8. And at My Blog...

======================================
1. Toilet Paper Wedding Dresses
======================================

This is in honor of June brides everywhere.

It's the Toilet Paper Wedding Dress Contest, sponsored by Cheap-Chic-Weddings.com, a home-based business in Boca Raton, Florida that exists primarily to generate revenue from Google Adsense ads, sell a few products in its small online store, and sing the praises of cheap weddings.

To draw traffic to the website, owners Susan Bain; her mother Roxie Radford; and sister, Laura Gawne sponsor the contest that's under way right now. The deadline for entries is July 31. First prize is $500 cash.

If you didn't know any better, you'd think many of the winning gowns from the past two years came right out of the glossy bridal magazines.

Take a look for yourself:

http://www.cheap-chic-weddings.com/wedding-contest.html

http://www.cheap-chic-weddings.com/wedding-contest-2006.html

When I saw the photos, I was convinced the women actually wear their toilet paper gowns at their weddings, but Sue says that isn't the case. So why do the women go through all that trouble?

"I want to believe that the majority of people who enter probably visit our website a lot," Sue said. "Some of these people have very small budgets. To them, winning $500 is a lot. They come back and tell us they spent it on their wedding. I think they're motivated by the money, but these are crafty, very talented people."

Here's the best part. The entire promotion campaign costs a paltry $200. They hired Paul J. Krupin from Direct Contact to write and distribute one press release.

News of the contest showed up in several magazines' online versions including Glamour, Yahoo's The 9, "and in tons of newspapers all over the country, from Sacramento, California to southern Florida where we live," Sue said.

Feeling creative? Like you're on a roll? Check out this year's toilet paper contest rules: http://www.cheap-chic-weddings.com/wedding-contest-2007.html

Then think about what kind of a fun contest your own organization can sponsor. You'll get many more ideas for great contests in "Special Report #18: Clever Contests That Will Tempt Reporters to Call" at http://tinyurl.com/6uz9g

Thanks to Publicity Hound Gail Kent of Newport News, Virginia for tipping me off to this one.


========================================
2. Lame Landing Pages
========================================

Sometimes I want to cry when I hear people bragging about a major media hit they got for themselves or their PR client, and all the resulting website traffic.

Nine times out of 10, I quietly go to their website to see what all the fuss is about, spend a few minutes looking around, and wait for them to ask me for my email address.

I wait. And wait. And wait.

I keep clicking onto new pages. I wait some more. And click some more.

Nothing happens. It's sort of like walking into a store and never seeing a human being behind the counter or out on the floor.

When I'm tired of clicking, I leave, shake my head and say to myself "another wasted opportunity."

Why are so many of you obsessed with getting publicity, thinking it will make you rich and famous? But when you get it, you have no way of pulling traffic into your sales cycle?

Based on many of the Help This Hound questions you're submitting, I see a related problem. Most of you who are getting traffic have lame landing pages.

Lots of Publicity Hounds, like Patricia Dischler of Prairie du Sac, Wisconsin, whose Help This Hound question is in Item #5 below, struggle with sales copy.

So do I. As a result, I've been studying landing pages and sales copy the last five years, devouring everything I can find. I stumbled upon one of the ultimate teachers who can explain better than I ever could how to benefit from all that free publicity by creating compelling landing pages with sales copy that sells.

He's Internet marketing expert Mark Widawer. I called him last week, told him the problem I'm seeing, and he said my Hounds need a crash course in landing pages. He graciously agreed to host a free webinar.

It's specifically for Publicity Hounds who need help:

--Capturing the email addresses of visitors at your website.

--Staying in touch with them regularly until they get to know, like and trust you.

--Writing a landing page that includes sales copy so compelling that a few customers are whipping out their plastic long before you've asked for the order.

If you don't sell anything, but you still want people to join your online community, this course is for you, too.

Our webinar is called "Six Simple Landing Page Secrets." It will be held at 8 PM Eastern (5 Pacific) on Thursday, June 14. The webinar will be about 60-70 minutes, and you'll need a telephone and a Mac or a PC to participate.

Seating is limited. If you've already got more customers than you can handle, please let a less fortunate Hound take one of the seats.

Sign up now at http://publicityhound.net/LandingPage and you'll receive immediate instructions on how to participate.


=======================================
3. Think Jingle Bells
=======================================

It's only June, and smart Publicity Hounds should be pitching-- right now--the many consumer magazines, wire services and other media that will be featuring holiday gift guides or special holiday features.

Many national magazines, for example, work six months in advance.That means that while you're reading this, editors are sifting through their files looking for press releases and photos of products that would make great gifts this holiday season.

I know. It seems almost obnoxious to be thinking of December just as summer is getting into full swing. But that's what savvy PR people are doing.

They're identifying consumer media, from general interest newspapers like USA Today to niche publications like Vegetarian Times or PC World, searching for the best home for news about their holiday-related product or service.

The Gift List already has done all the heavy lifting for you.Their researchers speak directly with each media outlet to get detailed data you can't find anywhere else: story themes, product features, deadlines, submission preferences, photography requirements, cross references, and more.

Their media lists deliver contacts for U.S. and Canadian magazines, newspapers, television, newswires and radio, as well as original content for the Internet.

Read the glowing testimonials from happy PR people at the Gift List website at http://snipurl.com/GiftListMedia. Then take a 24- hour no-cost, no obligation test drive.


======================================
4. Answer Media Queries Carefully
======================================

Mildred Culp, the syndicated columnist who writes about workplace issues, sent this note after I included her media lead in last week's newsletter:


"I received a number of responses to your blurb about sources.You might want to suggest to your clients that they read queries carefully. Almost 100 percent of them were from people who owned businesses. The query you sent out (someone sent it to me) specified that I wasn't looking for business owners.

"The market is huge, huge, huge. They need to be more targeted, having wasted their time. Opportunities aren't there if you don't fit the query."

OK, Hounds. If you're guilty as charged, to the dog house without your dinner! If you read a Media Lead and have questions about what the journalist is looking for, I'd rather you pester me instead of the journalist. I'll contact the journalist myself, ask for more details, then let you know if you're a good fit.

When you see a great media lead, are you Googling that journalist's name to see if they also have a blog? If not, you're missing a great opportunity to do some heavy-duty research on issues that journalist thinks are important, and tidbits about their personal life that just might help you craft a better pitch.

"How to Pitch the Best Bloggers & Create a Publicity Explosion"explains everything you need to know about getting in front of influential bloggers, including journalists, with your message, and creating a great impression. It's a recording of a teleseminar I conducted with Denise Wakeman and Patsi Krakoff, aka The Blog Squad. All three of us blog, and we shared the secrets of how to get bloggers so excited that they write about you. It's available as a CD or an electronic transcript that you can be reading as soon as your order has been approved.

Read more about what you'll learn at http://tinyurl.com/m7ymr


========================================
5. Promoting a Book on Open Adoption
========================================

This week, five Publicity Hounds have ideas on how Patricia Dischler of Prairie du Sac, Wisconsin can market her book "Because I Loved You: A Birthmother’s View of Open Adoption"(Goblin Fern Press, 2006). She is concerned that her sales copy is missing the "compel them to buy" components. And she's looking for someone to help her write compelling copy.


From Lara Kay Loest:

"I am so warmed by your story! I would love to write a sales letter for you. Take a look at my sample below. While it isn't in your field, I know you’ll see the value."

http://www.SiteHunt.com/sevenbucks/


From Lia Allen:

"If you haven’t already, I would record your book in your own voice. Then I would put on your website an excerpt for people to listen to your story in your voice. This would also be something you could send on a CD as part of your promotional material. Second, I am a firm believer of mini-web sites. This story it too important and may be lost on your main site. I would create a site just for the book that would have a link to the audio excerpt with ordering instructions." (The Publicity Hound says: I use Audio Acrobat at http://tinyurl.com/phau3 for all my audio needs. Their customer service is superior to the more expensive Audio Generator.)


From Garth Gibson:

"There are lots of copywriters out there. Just Google 'copywriter' and you’ll see tons of them. Some of them might have even posted on (Joan's) blog, so check the archives at http://www.publicityhound.net/. I’ve posted a lot so I know there are tons of archives here.

"Check out those copywriters' advice and see if it's creative. If someone is willing to give good free advice, imagine what goodies they might give out when you plop some dough their way.


The Publicity Hound says:

--Check out The Publicity Hound's Resources Page at http://www.PublicityHound.com/resources.htm where you'll find several copywriters.

--Sign up now, before all the seats are filled, for the free webinar I'm doing with Mark Widawer on June 14 http://publicityhound.net/LandingPage


================================
6. Help This Hound
================================

Elaine Solart of Skull Valley, Arizona writes:

"I need help with getting the word out about Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life.

"You hear 'follow your heart' but no one tells you how to do it.

"Everyone can do it no matter where they are in their lives, but most people continue to do things daily they do not want to do. Depression and illness is the too frequent result.

"I need ideas for my national campaign to have the concepts of Heartaculture known in every household:

--Specific contact information for all editors online, or offline who would be interested in an article or interviews.

--Specific radio and TV contacts for talk or interviews.

--Contacts for organizations that need speakers for self- empowerment/spiritual growth.

--Contact information for joint venture partners or organizations where Heartaculture books, CDs, ebooks, could be a bonus.

--Any other great ideas for promotion"


The Publicity Hound says: I love the concept, Elaine. Let's see if my Hounds have it in their hearts to help with your project. Hounds with great ideas can post them to my blog at http://tinyurl.com/2v57bq


================================
7. Hound Quote of the Week
================================

In order to keep a true perspective of one's importance, everyone should have a dog that will adore him and a cat that will ignore him.


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.
http://www.publicityhound.com/dogjokebook/


=================================
8. And at My Blog...
=================================

Want your own radio show? Learn how Wednesday
http://tinyurl.com/2zckxu


Copywriters, how to attract high-paying clients
http://tinyurl.com/yvz3ys


Writing articles? Think marketing, not just writing
http://tinyurl.com/yo4z9q


'The Sopranos' finale: Piggyback onto this one
http://tinyurl.com/2523lh


Great lobbies, receptionists worth bragging about
http://tinyurl.com/2zaprw


Need a proofreader? I found a great one
http://tinyurl.com/2xw5bx


White Papers teleclass tomorrow night
http://tinyurl.com/25sz8l


Internet marketers, know the hot topics
http://tinyurl.com/yqyfgn


Going green? Let everyone know
http://tinyurl.com/2xa95o


---------------------------------------------------------------

Where to Meet or Hear The Publicity Hound®

June 6, 2007: Teleseminar for Attorneys

"How to Promote Your Law Practice and Generate Thousands of Dollars in Print, Broadcast and Online Publicity"

I'll be the guest expert on Steven Farley's one-hour teleseminar at 4 p.m. Eastern Time on how attorneys can generate free publicity. $49. Register at http://www.rainmakerretreat.com/teleseminar.htm


June 7, 2007: Teleseminar on Press Releases

I'll be the guest expert on Debra J. Schmidt teleseminar at noon Eastern Time on "The New Rules of Press Releases: How to Write Them for Consumers, not Only for Journalists." Noon Eastern Time. Register at http://loyaltyleader.com/live_teleseminar.iml?id=81


June 11-15: Publicity Hound University for Assistants

Join me and a stellar line-up of guest experts for five days packed with teleseminars that will train your assistant, virtual assistant or summer intern on how to help manage your publicity campaign. This is the only training session of its kind. Learn more at http://www.PublicityHound.com/university.htm


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."


If you like these tips, please pass them on to your friends, clients and colleagues.


You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.


PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm


=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U.S.A.
Phone: 262-284-7451 (Central)
Fax: 262-284-1737