Publicity tips/Crash Through TV Gatekeepers March 25, 2008

The Publicity Hound's
Tips of the Week
Issue #392 March 25, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)

The Publicity Hound®

Circulation: 43,857

=====================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop http://www.publicityhound.com/tipsoftheweek/

=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

********************************************

How to Find a Lost Dog:

Thanks to the dozens of Publicity Hounds who wrote with helpful tips on how to find a lost dog, and how to keep dogs safe while walking them. You inundated me with responses, and I'm grateful. Read them all at my blog at http://tinyurl.com/2n5l9j

*******************************************

================================
In This Issue
================================

1. Crash Through TV Gatekeepers

2. The Power of Facebook

3. Speak at Colleges

4. New Inflight Magazine

5. Promoting Twin Authors

6. Help This Hound

7. Hound Quote of the Week

8. At My Blog...

===================================
1. Crash Through TV Gatekeepers
===================================

Most large TV talk shows--the ones authors and experts want to get onto--have their own gatekeepers, designed to keep pests away from busy producers who are working like mad to create the next segment.

That's because almost daily, boring guests, clueless publicists and people who refused to take no for an answer inundate anyone with the word "producer" in their title with emails and phone calls. It's gotten so bad that some TV talk shows have removed the producers' names from the rolling credits at the end of each episode.

Some shows, however, now assign one guest producer to sort through the entire mess, pick out the little gems, and forward them onto segment producers who might truly be interested in your story idea.

"The Rachael Ray Show," for example, funnels pitches through a booking producer who sifts through them and passes them along to his co-workers. But if you don't have his name or email address, who knows where your pitch might end up.

Knowing whom to contact still isn't enough. You also must know what a certain show wants.

One way is to watch, for two full weeks, a particular show you want to get onto, take notes, and look for a pattern of topics that starts to emerge.

Or you can consult a media directory that has all this information for you. Steve Harrison just finished updating his directory/database of top shows, and the ink is barely dry. "Harrison's Guide to the Top National TV Talk & Interviews Shows" gives you key contacts and "how to get booked" info for 259 top shows including Oprah, Good Morning America, Today, CNN, Fox News, MSNBC, Larry King Live, Bloomberg TV and many more.

You can grab your copy at http://www.appearontoptvshows.com/special/?10011 The price is being reduced from $347 to $297 for a single-copy and $697 to $497 for a one-year subscription, including monthly updates.

In addition to the printed directory and database, you'll also get great bonuses including a special report "Getting On Oprah," plus a one-on-one, private telephone consultation with a former NBC producer to help craft your own strategy for getting booked on top national TV shows.

Also at that web page, you can get four free sample listings from Steve's directory, including those for ABC World News Now, Dateline NBC, Larry King Live and The Rachael Ray Show. Learn which Rachael Ray producer sifts through all those pitches and how to contact him.

This offer is good only until 6 p.m. Eastern Time on Friday, March 28. Take advantage of it now at http://www.appearontoptvshows.com/special/?10011


====================================
2. The Power of Facebook
====================================

Here's another success story about Facebook, one of the top three social networking sites. Publicity Hounds who want to get in front of the right journalists will love it!

Three months ago, Peter Shankman of The Geek Factory, a New York boutique PR firm, started a Facebook group called "If I Can Help a Reporter Out, I Will." Its purpose was to link reporters who are researching stories with the right sources. Sort of like a mini ProfNet. Peter has many friends who are journalists, and they send him requests when they need certain kinds of sources to interview. He then emails his Facebook group.

Once the group reaches 1,200 members, Facebook won’t allow him to send mass messages. So he's launching the Help A Reporter website with the same mission. He's recommending that Publicity Hounds already in the Facebook group switch over to the website.

"It takes me a few minutes each day to do this, and the good Karma is immeasurable," Peter says. "So I'm not charging. If you really feel like sending me a donation or something, why not just send a few bucks to an animal hospital or animal rescue society somewhere. Some good places are Best Friends Animal Sanctuary, or The National Search Dog Foundation. That'll keep the good Karma flowing."

If you join the list, Peter wants you to promise that you'll ask yourself these questions before responding to a query: "Is this response really on target? Is this response really going to help the journalist, or is this just a BS way for me to get my client in front of the reporter?"

If you have to think for more than three seconds, he says, chances are, you shouldn't send the response.

To join Peter's list, go to http://www.helpareporter.com/

Facebook and sites like it are about more than just asking people to be your friend. Once you have a group of friends, you can do amazing things, like Peter is doing. The one-hour interview I conducted with social media marketing expert Don Crowther called "Extend Your Reach with Social Media" is part of the 8-part series on "How to Create a Media Plan."

If you don't have a plan in front of you, you're in danger of veering off track, targeting media too broadly and forgetting what you're supposed to do from one month to the next.

Everyone who orders the "How to Create a Media Plan" package gets a half-hour of consulting with me, to use when you need it. Read more about what you'll learn at http://www.PublicityHound.com/mediaplan.htm


======================================
3. Speak at Colleges
======================================

If you're a professional speaker, author, trainer, coach or consultant, or an expert with a topic that college students, faculty or staff would find appealing, market yourself as a speaker to colleges and universities.

The best topics include anything dealing with leadership, being successful in and out of school, relationships and dating, overcoming challenges, alcohol awareness and drug prevention.

If you book a gig at a college, you can get publicity:

--In college newspapers.

--On the college radio and TV stations.

--In the newspapers and radio and TV stations in communities where the college is located.

--In blogs and ezines read by students, faculty and staff.

--In alumni magazines for your college or the colleges where you speak.

Not only that, but if they like your program, they'll probably refer you to people at other colleges and universities who hire speakers.

James Malinchak, "The King of the College Speaking Market," says many colleges have up to 17 types of key people who book speakers for events. Those events include student leadership gatherings, student government events, lectures sponsored by fraternities and sororities, career and job fairs, commencements and graduations, student conferences and summer programs. Add to the list academic, athletic and club events, and other meetings where an "outside" expert is needed.

James also says there are enough colleges and universities to keep a speaker busy for the remainder of their speaking career. But you have to know how to get in front of the decision-makers who do the hiring.

Colleges have large budgets for booking speakers, authors, trainers, coaches and consultants. The trick is knowing who the people are who have the money.

Starting this Thursday, March 27, you can listen to a call with James, who will host his College Speaking Success Bootcamp May 1-4 in Las Vegas, and learn:

--Why there's BIG money in the college market.

--Which topics are most in demand and why?

--Which departments have the budgets to book you?

--Who are the people you must contact to get booked as a college speaker?

--How to create marketing materials that will get you noticed and booked.

And much more.

If you can’t attend the live calls, register anyway, and afterward James will send you a link to a recorded audio--you’ll be able to listen online or download it to your MP3 player.

Go now to: http://www.collegespeakingsuccess.com/stewart


====================================
4. New Inflight Magazine
====================================

EOS CLASS is the new in-flight magazine for Eos Airlines, which travels between London and New York City. In May, the airline will add Newark, New Jersey.

Topics cover lifestyle, business, and personal interests including travel, shopping, food and the arts.

The quarterly magazine is published by Elite Traveler. It is distributed onboard, in the Eos lounges and at selected businesses in the destination cities.

Are you using inflight magazines in your publicity campaign? If your target audience includes consumers who are upscale, well- educated and frequent travelers, these magazines could be powerful publicity tools for you.

Each year, my researcher contacts editors of more than 40 inflight magazines for updated pitching tips and contact information. I use this information annually to update "Special Report #27: Fly High with Publicity in the Inflight Magazines." You can order the report now for only $37 at http://www.publicityhound.com/publicity-products/reports.html


========================================
5. Promoting Twin Authors
========================================

This week, six Publicity Hounds have tips on how Sharon Dotson of Houston, Texas can promote identical twins Anabel Stenzel and Isabel Stenzel Byrnes, 35, of Redwood City, CA, who between them have survived three lung transplants.


From Stephanie Trahd:

"Sometimes it’s just a matter of building momentum. National TV shows often want to know that your topic was of interest to local markets first. Get booked on a few local TV news and talk shows (it’s a lot easier than national). You got some small mentions in a few periodicals--go for feature stories. If you can’t get them yourself, pitch some popular freelance writers. It will be a lot easier to get on national TV shows when you have a portfolio of published and television credits."


From Cheryle Gagnon:

"Who are the nonprofits that are widely known and respected for raising awareness and money for Cystic Fibrosis in New York City? Tell them you will do a FREE advertisement for their organization. And you will attend their annual fundraiser to help raise money for other kids who might die before their high school prom."


From Garth Gibson:

"If you haven’t already, remember to pitch Dr. Gupta, religious shows from Pat Robertson to Joel Olsteen, and local talk shows. Pitch ideas: Twins Who Made A Deadly Disease Come Alive; Why Miracles Happen In Twos; and Three Transplants, Two Hearts Of Gold, One Amazing Story


The Publicity Hound says:

Sharon, as you probably know, National Public Radio has numerous radio shows that invite guests to speak on health-related topics. Go to the NPR website at http://www.npr.org and use the search box at the top to search for shows.

Book publicist Lissa Warren has booked dozens of her own clients on NPR using that method and lots of other tricks. She outlines them all on the CD or electronic transcript titled "How to Get Booked on National Public Radio." It's available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.

Read more about what you'll learn at http://publicityhound.net/cdnpr


Send your own Help this Hound question to: mailto:JStewart@PublicityHound.com?subject=HelpThisHound and include your city and state.


==================================
6. Help This Hound
==================================

Nycole Pederson of Eden Prairie, Minnesota writes:

"My sister and I love to have garage sales and have always made our own fun, creative, bright signs to attract shoppers.

"We had so many people asking us where we bought our signs that we realized there really was a huge need for chic, funky, sassy garage/yard sale signs. We started doing some research and found there was nothing on the market other than the boring black/white, red/white garage sale signs.

"With a lot of hard work, we started Sassy Signs and are currently selling them at retail outlets such as Lowe’s, and independent hardware, scrapbook and party stores. We have also been selling online at http://www.sassysigns.com/ since we started the company two years ago.

"We would really like to increase our online sales and we’re hoping for advice on how to do this. We’re already paying for Adwords with Google and Yahoo, among other advertisers. We are also trying to get the word out with the bloggers of America. Do you have any other ideas?"


The Publicity Hound says:

The signs look like a lot of fun. Hounds with ideas for Nycole and her sister can post them to my blog at http://publicityhound.net/helpthishound/garagesalesigns


=================================
7. Hound Joke of the Week
=================================

Thanks to Llewellyn Security, the Canadian canine security company, for this one:

One of the questions we're constantly asked is, "My Doberman is two years old. Is it true that they turn on their masters when they turn three?"

Or, "I heard that Shepherds turn on their masters when they are six years old."

Then there's, "How old are Rotts when they turn on their masters?"

My answer is: "We have had hundreds of dogs. The reason they don't turn on us, is because we never tell them how old they are."


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.

Http://www.publicityhound.com/dogjokebook/


=================================
8. At My Blog...
=================================

High schools musical contest sponsored by USA Weekend http://publicityhound.net/cdhighschoolmusicals


Goodie bag, promo opps listed at ProfNet blog
http://publicityhound.net/bloggoodiebag


Associated Press hires 21 writers to cover celebrities http://publicityhound.net/blogapcelebrities


------------------------------------------------------------

Where to See or Hear The Publicity Hound


March 27: Menomonee Falls, Wisconsin

"Red Hot Tips to Set Your Publicity Campaign on Fire," Menomonee Falls, Sussex and Germantown Business to Business Networking Breakfast; networking and breakfast from 7:30 to 8, presentation from 8 to 8:45 a.m. Tickets are $15. Guests welcome. For reservations, call Diane Henning at the Menomonee Falls Chamber at 262-251-2430.


April 22: Shorewood, Wisconsin

"Savvy Media Relations: How to Get FREE Online & Offline Publicity," 8:30 to noon, and "The New Rules of Press Releases: How to Write Them for Consumers, Not Only for Journalists," 1 to 3:30 p.m.; North Star, 4515 W. Oakland Ave., sponsored by the Shorewood Business Improvement District. Tickets are $75 each or $65 for two or more persons. To register, contact Barb Caprile at barb@shorewood.com or 414-962-7008.


April 30: Teleseminar

"How to Create a Media Plan," part of the teleseminar series "Intro to Internet Marketing" for health professionals. Perfect for doctors, nurses, spa owners, holistic health counselors, massage therapists, etc. Register at http://publicityhound.net/introinternetmarketing


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends, clients and colleagues.

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm

=======================================================

Joan Stewart
a. k.a. The Publicity Hound®
3434 County KK Port Washington, WI 53074
U. S.A. Phone: 262-284-7451 (Central) Fax: 262-284-1737