|
***These LinkedIn teleseminars are
SOLD OUT!***
Even though you cannot attend the
live calls, you can still sign up anyway at the same price
and I'll send you the MP3 audios within 24 hours after Thursday's
call so you can start listening to the tips immediately. I'll send
you the edited electronic transcripts by August 1.
How to Use LinkedIn to Promote
Anything--Ethically and Powerfully
When: 3 to 4:10 p.m. Eastern Time on
Wednesday, July 16, and Thursday, July 17
 Guest expert: Scott Allen, social networking expert, columnist
for About.com and co-author of the book "The Virtual Handshake:
Opening Doors and Closing Deals Online." Scott is one of the
foremost experts on social media marketing. He's also a sought-after
consultant and expert source who is quoted in dozens of articles and
books.
Who should attend:
- PR pros and publicists who
want to incorporate social media marketing into their services
- Business people who already
use LinkedIn but aren't sure how to use it to promote
- Business people who haven't
yet created a LinkedIn profile
- Authors who need another
powerful tool to promote their books
- Speakers who need more
speaking engagements
- Anyone who wants to promote
their expertise online
- Business owners and
entrepreneurs seeking joint venture partners
- Self-promoters looking for
more opportunities to reach traditional media and bloggers
- Nonprofits that need valuable
connections for things like sponsorships and fund-raising
On Day #1, you will learn:
- How LinkedIn is
different from MySpace, Facebook and other social
networking sites
- Tips for putting your
best foot forward in your profile so you impress
visitors immediately and they remember you
- What you must know
about how to please the search engines
-
Why it's smart to use LinkedIn to promote any product,
service, cause or issue
-
The
best way to build your connections and why quality is
more important than quantity
- The etiquette you must
follow when using LinkedIn so you don't anger or
alienate other users
- Common mistakes
beginners make that will make you look like a
huckster
- The truth about
endorsements: why they're like gold, and the
quickest way to collect them (I wish I had known this a
year ago!)
-
The
smartest way to use the question and answer features to
promote your expertise and dazzle people with
your knowledge
- Tricks for using
LinkedIn to generate leads long before you make the sale
- How to use it to
accelerate sales after you have everything else in
place
- Scott's strategies for
managing your time and incorporating LinkedIn into your
already busy week
- ...and we're leaving
plenty of time for your email questions.
On Day #2, you will learn:
- What do you absolutely
need to have in place before you even attempt a “campaign”
on LinkedIn
- The differences between a
LinkedIn campaign (or any social media campaign) and
traditional promotional campaigns...you must know the new
set of rules
- Why the risks are greater
on a LinkedIn promo campaign than, say, an email campaign
- Why the rewards far
outweigh the risks and why good things come to those who
play by the rules and are patient
- The key elements of a
LinkedIn promotional campaign, regardless of what you're
promoting
- The timeline for a
campaign...what you must do and in what order
- How to avoid getting
perceived (or flagged) as spam so all your hard work
doesn't go down the drain
- What to do if you get
flagged anyway, despite your best efforts...so you can pick
up where you left off
- Scott's best case studies
of stellar promotional campaigns, what made them great...and
strategies you can steal for your own campaigns
- How to dovetail what
you're doing on LinkedIn with other social networking sites
so you cross-promote
- ...and we'll leave plenty
of time for your email questions
Registration: Only $77 for both days,
and you'll get the MP3
audio links and the edited electronic transcripts at no
additional charge. You can download the recordings and listen at your convenience.
***Registration
is limited to the first 100 people
Sign me up to receive the MP3 audios and
transcripts
|
