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***These Facebook teleseminars
have SOLD OUT!***
Even though you cannot attend the
live calls, you can still get the MP3 audios and the electronic
transcripts. Just click on the red link at the bottom of this page.
How to Use Facebook to Promote
Your Business or Nonprofit
When: 4 to 5:10 p.m. Eastern Time on
Wednesday, Aug. 13, and Thursday, Aug. 14
Guest expert: Jason Alba, a Facebook expert and co-author of the
book "I'm on Facebook -- Now What?" A lot has changed
on Facebook since Jason co-wrote his book two years ago with Jesse
Stay. With
millions more users and hundreds of new applications, Facebook can
be downright confusing, especially if you're trying to promote. Let
Jason show you how.
Who should attend:
- PR pros and publicists who
want to incorporate social media marketing into their services
- Business people who already
use Facebook but don't know about all of its features or how to
use it to promote
- Business people who haven't
yet created a Facebook profile
- Authors who need another
powerful tool to promote their books
- Speakers who need more
speaking engagements
- Anyone who wants to promote
their expertise online
- Business owners and
entrepreneurs seeking joint venture partners
- Self-promoters looking for
more opportunities to reach traditional media and bloggers
- Nonprofits that need valuable
connections for things like sponsorships and fund-raising
On Day #1, you will learn:
- How Facebook differs
from MySpace and LinkedIn and why it's a powerful
promotion tool
- The demographics of
Facebook...it's not just for kids anymore
- How to build out and
beef up your profile so people are tempted to learn more
about you
-
The
kinds of Facebook users you want as friends and how to
find them so you target the right audiences
-
The
value of starting your own group if you want to promote
-
How
to use and edit the news feed so you aren't drowning in
information
-
How
to determine which lists of friends can see which news
feeds so you don't drown THEM in information
- Multiple uses for
creating an event, a valuable promotion tool that
resulted in more than $4,000 in sales for just
one of Joan's events
- Facebook
applications...how to keep track of them all and
determine which one is best for you
-
Jason's 3 favorite Facebook apps to use if you're
promoting something
-
Breaches of etiquette and other no-no's you must be
aware of so your friends don't become enemies.
- The power of using
Groups and Pages together
- The 3 biggest
time-wasters on Facebook...useless activities that
actually annoy some people
- ...and we're leaving
plenty of time for your email questions.
On Day #2, you will learn:
- What you must have in
place before you do a promotional campaign on Facebook
- When to buy an ad and when
to save your money
- Jason's favorite case
studies of companies that used various
applications to promote and make money
- The best ways for authors
to promote books on Facebook...remember, you have a
ready-made audience
- How a professional speaker
uses Facebook to amass a huge following
- Tips for using the groups
you've created to promote
- How nonprofits can promote
a cause or issue, find volunteers or do fund-raising
- Tricks for using a
Facebook promotion in conjunction with Twitter and LinkedIn...he'll
give you The Big Picture
- An example of a timetable
you can follow if you're promoting, say, a new product
- How to find the best
strategy for using various Facebook applications to promote
- Jason's best advice for
spending time wisely on this site so you can really make it pay
- ...plus, questions from
our audience. You can email them to me during the call.
Registration: Only $77 for both days,
and you'll get the MP3
audio links and the edited electronic transcripts at no
additional charge. You can download the recordings and listen,
or read the transcripts, at your convenience.
***Registration
is limited to the first 100 people
Sign me up for the MP3 audios
and electronic transcripts
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