What's a Teleseminar?
A teleseminar is like a giant telephone conference call. In
your home or office, you listen to the host interview the
guest, then you can ask your own questions via email.
No airfare. No hotel room charges. No grabbing a fast food
supper between flights.
After you register, I will email you complete instructions
that include the phone number to call to get onto the line,
and other tips for making this a fun learning experience.
For most teleseminars, you don't need a computer during the
call, just a phone. Some teleseminars, depending on the
topic, have handouts which will be emailed to you. Others
have no handouts. If you can't attend, you can order the
audio CD or the electronic transcript afterward.
Here's the Current Schedule:
|Wednesday, May 21:
"9
Clever Ways to use Video
to Become a Publicity Darling in
Your Industry or Community"
Time: 3 to 4 p.m. Eastern Time
Guest expert: John Easton, president of Eastonsweb
Multimedia in Charlotte, NC and
a local media darling.
Who should attend:
PR and marketing
professionals, nonprofits, sole proprietors, small business
owners, school and library PR pros, and anyone who wants to
use video to create a huge profile in their local community
and online to a worldwide audience
You will learn:
- The powerful
opportunities that await anyone willing to invest a
little time and effort to learn video
- Why newspapers and
magazines are hungry for user-generated video and
how
they will use it to promote you for free
- How to use video to
get free publicity from your local TV stations
- How to cover events
the traditional media won't cover and how to convince
them to use your video at their websites
- How local bloggers can
catch the attention of local media by using video
- Why your video doesn't
have to be broadcast-quality
- How to find media
partners that are itching to work with you (and give
you publicity!)
- How to convince your
local Chamber of Commerce to give you tons of publicity
that other members don't get
- Tips for using your
local cable TV company's public access channel to create
your own TV show or a series of shows
- The one important
question you MUST ask the cable company so you can keep
promoting yourself again and again and again
- How to create your own
Internet TV show and attract a worldwide audience
- How to recycle your
videos and post them to the numerous video-sharing sites
- Tips on how nonprofits
can use video to promote fund-raising, special events,
community activities and more
- Quick tips on how
schools can use video to publicize events and what's
happening inside the classroom
- The one thing you
should shoot that will entice TV stations to air a
longer story about you...it's fairly fast and it's
easy
- How to form a
strategic alliance with your local National Public Radio
station (yes, NPR loves video too!)
- Where to find
inexpensive (or FREE) videographers and editors if you
don't want to do it yourself or get your hands dirty
with the technical stuff
Registration: $39.95. Registration is non-refundable. If
you can't attend for whatever reason, that's OK. Everyone
who registers will get a copy of the MP3 recording to listen
to at their convenience.
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