Imagine yourself as the guest on a national news show. You’re being asked for your expert opinion with millions of people watching.

Or maybe your story or article has just been printed in a magazine with 3 million circulation. Your phone starts to ring, and ring and ring. This kind of success isn't hard to achieve if you know the insider tricks of the trade. 

Or an article you've written for an national newsletter starts bringing a flood of traffic to your website...and sales galore.


Publicity skyrockets your credibility

When you are "exposed" in the media--whether it's on radio, TV, or in print--your credibility skyrockets. When people are considering hiring you or buying your products, their minds are saying, "He MUST be good if he was on TV" or "Her products MUST be valuable if they were featured in the newspaper." A story in your local newspaper is like the paper giving you its stamp of approval.

Media magnet Tom Antion and me, The Publicity Hound, are sharing all our tricks with you in our breakthrough ebook titled "How to be a Kick-Butt Publicity Hound."

Why should you listen to us?

As a newspaper editor for 22 years, I've seen every kind of news pitch imaginable . . . from a simple press release to an elaborate balloon-popping waste of money. I've also accepted and rejected thousands of story ideas from my readers. In this ebook, I show you just what you have to do (with the smallest possible budget) to catch the attention of the media of your choice, and create a situation where they can’t help but cover your story.

Tom Antion is a hard-core media personality. He has been on every major broadcast network in the world. Even "The Tokyo Today Show" had Tom as a guest. He’s had repeat feature articles in all kinds of national publications, including four in the Washington Post. Most recently, MSNBC featured Tom commenting on President Bush, and Inc. magazine picked one of Tom’s websites as “Best of the Web." When Tom wants coverage, he gets it. In fact, he has backed off his media blitz because he can’t keep up with the workload it generates. All his get-on-the-air tips are exposed in this giant 306-page reference manual.

Here's what you'll get...

You’ll get:

• A complete “how to use this book” section. You won’t have to fumble around learning how to use an ebook.

• The tools you need to start your publicity campaign...despite what others will tell you, you don't have to spend a lot of money on media reference books

• Advice from editors and news directors on how to catch their attention

• Locations of the best books, tapes, special reports and other resources to help you

• The inside scoop on being a guest on radio talk shows all over the country without leaving your home or office

• Enticing story angles that catch the media’s attention

• The right and wrong ways to pitch your ideas to media people

• The dos and don’ts of forming strong relationships with the media

• Preparation techniques interviews with reporters so you don't look like an amateur

• Tips for tying public speaking and free publicity together...Tom and I both do this with ease

• Proven advice for writing articles for other publications so your name shows up everywhere

• Instructions on building an online media room--why make reporters wait for overnight delivery of a media kit?

• Secrets for recycling your publicity so it builds on itself, like a giant snowball rolling downhill

 . . . and LOTS more.

Learn how it's done from 2 pros who have done it...hundreds of times over

 You’ll learn:

• To define your media goals. Tom wasted lots of his early media exposure because he didn’t have this key issue down. You won’t make the same mistakes. . . . A 9-step plan will lead you to pay dirt

• A 17-step plan to help you find out who wants to hear from you. . . .  there’s no sense wasting time pitching to the wrong people

• How to create a media database . . . quick access to the right people means you can strike when the media are primed for your story.

• How to tie your product or service into hot news topics so you can get “on the air” NOW . . . in many cases you’ll be on the same day you pitch the idea

• 22 ways to develop story ideas about your business. . . . If you can’t find an idea here, you may as well close your doors.

• The 4 main ways to pitch a story. . . . This is not rocket science. Anybody with no budget and no experience can do it.

• How to write a 4-paragraph pitch letter . . . we tell you what to write. You just plug in your info.

• 4 ways to form great relationships with reporters because generating publicity is all about relationships

• 12 Magic Phrases to use with the media.  . . . You’ll know the things to say that are music to the ears of a journalist.

• 4 things that will get you on the media’s Number One enemy list. . . .  Do any one of these things and you may as well turn yourself in to the FBI.

News releases are the cornerstone of your campaign

The basic news release is the standard by which the media operates . . . botch this up and you have little chance of consistent success. . . do it right and the media world is yours.

Included in this ebook are:

• Joan’s famous "89 reasons to send a news release"

• How to write a news release

• The 7 Deadly Sins of News Releases

• Sample news release

• 7 BONEHEAD mistakes that will send your release flying toward the garbage can.

• 5 other websites to help you make your news release newsworthy

• 22 Links to the hottest media directories that exist today so you’ll know where to send your release.

Handy checklists will help you along the way

With this vast array of checklists you’ll have an immediate guide every time a media opportunity presents itself . . . Remember . . . the media won’t wait for you to figure out what to do. They want it NOW!

• 25-point checklist on creating stories the media wants to hear. . . . There is something for everyone here

• 10-point checklist on being a GREAT source for journalists. . . . You’ll learn how to make them call you

• 5-point checklist to tell you exactly what editors want. . . . You’ll never make beginner’s mistakes again

• 5-point super list on “How to follow up with editors.” . . . They’re super busy so YOU have to know how to keep after them without being a pest

• 8 email blunders that will get you deleted . . . permanently

• 5-point checklist for pitching widely read Business Journals . . . these journals blanket the nation and can jumpstart your media efforts

• 6-point checklist for PREPARING for a media interview . . . you must be prepared or you’ll likely get blindsided

• 6-point checklist on how to act DURING a media interview . . . Now’s the time to shine Do you know the little tricks that make you look and sound great?

• 5-point checklist on what to do AFTER a media interview . . . increase your chances of being a repeat guest dramatically with these tips

• 6-point checklist for appearing on TV . . . you better be ready for this medium or you could look really stupid

• 10-point checklist for writing for ezines . . .Electronic messages have an entirely different set of rules. Learn them and take advantage of reaching millions on the Internet

• 4-point checklist to becoming a syndicated columnist . . .  when people hear from you regularly they become believers and buy what you’re selling

• 15-point checklist for writing White Papers . . . can’t wait to be published? You don’t have to with this credibility-building vehicle

• 16-point checklist on preparing for your professional photo. . . get the best YOU on film

• 8-point checklist on pitching photo ideas . . . there is a whole different world of photo journalistic ideas. Learn how to tap this little know source of publicity

• 9-point checklist on dealing with photos professionally. . . Learn to make sure your brilliant photo idea doesn’t get lost in the shuffle

• 13-point checklist on using reprints . . . make your free publicity pay off over and over and over

Click here to order and you can be reading the ebook in just a few minutes

How to get and give great radio interviews

You'll read the transcript of a very revealing interview with media trainer Joel Roberts, a former talk show host on the Number One radio market in the U.S. Joel is the best of the best and you’ll see some shocking insider information he relates to Tom during the interview.

You’ll learn from Joel:

• Why heat is more important than light

• How to create the radio hook

• Why you have to do this yourself

• How to explode a myth to get on the air

• How to find a problem to which YOU are the answer...this is what talk show hosts want to hear

• Why the radio station DOES NOT want you in the studio

• What Joel did to help Kenny Loggins and the "Chicken Soup" people

• When to softly use verbal Aikido and when to bust ‘em up with verbal karate
   

How to sell books and other products on the radio--in your bathrobe

You'll read an interview with Joe Sabah. Joe has sold hundreds of thousands of dollars worth of books on the radio from the comfort of his own home . . . in his bathrobe. In this insider’s interview he tells Tom all the tricks of the trade to get people to buy after they hear you on the radio. 

You’ll learn from Joe:

• How to use checklists so you don’t forget to sell

• What makes a great radio guest who is asked back

• How to use stories and illustrations to drive home your points

• How to be human and build rapport at the same time

• How color can help you get on the radio in the first place

• How to put your ordering and fulfillment process on autopilot

• A super trick to make sure they write down your phone number

• How to use a media database to pitch the right people

• Pacing your interview for maximum sales

We've saved you hundreds of hours of time looking for resources

You’ve got to know where to go to find deeper information on specific topics. This indispensable research tool has all the sources you need right at your fingertips.

You’ll get:

• Dozens of mini case studies of how other Publicity Hounds were successful pitching the media.

• 4 sources for locating freelance reporters. . . . Pitch to the writers and reporters and increase your chance for acceptance 10 fold.

• Tons of media resource websites and other resources and special reports

• A link to the Number One tool for syndicating yourself on the Internet

• 26 publicists if you want to hire some of your work out

• Over 100 media links that you need to know about. All your sources are conveniently located in this giant reference and education manual. 

Tips and tricks so you look and sound great on TV

• How to pitch TV shows. . . . It’s a completely different animal

• 9 tips on making the most sales from your TV appearance

• How to host your own cable TV show...or an entire series of shoes for next to nothing!

How writing articles that can promote your expertise

• How to write articles to get free publicity...lots of editors are just waiting to hear from you

• A 7-point template for how to write a "how to" article. . .Have an article ready to go TODAY

• How to use article distribution services . . . reach millions of people with these cost effective services

• How to get free publicity in newsletters and ezines...a profitable way to hit niche audiences 

Click here for ordering information

How to use the op-ed pages for publicity

• How to get free publicity in opinion columns and letters to the editor. . . . you can’t buy this space, but they will give it to you for FREE.

• Great letter to the editor template . . . you’ll have an instant letter ready to go just by following these simple directions.

• How to get your clients to promote you for free . . . their third-party endorsement can really make your cash register ring.

The media LOVE contests...

• How to use contests as a publicity magnet . . . the media love these.

• 4 examples of clever contests . . . these contests will get your creative juices flowing.

• 11 tips for running great contests that will get you maximum publicity . . . do it right and it will be fun and newsworthy

Why holidays are a great time to generate publicity

• How to use holidays to get free publicity...journalists ALWAYS need holiday stories 

• Three holiday resource guides

• How to create your own holiday and distribute the information to the media for FREE

• How to pitch holiday-related news stories
   

How to create media kits that will make the media's job easy

• How to create a media kit on a shoestring budget

• 19 things you could put in a media kit

• 6 tips on using media kits so you don't waste a reporter's precious time

• Exactly what NOT to do with media kits so you don't waste your hard-earned money

• No more boring bios
  12 questions to ask yourself BEFORE you write your bio

• Learn what to do and what NOT to do with media photos

• Photo stuff
  Why you should NOT forget about the photo desk at a publication

• 7 ways to make the photographer hate you

• 4 ways to stamp out boring photos

PLUS YOU’LL GET...

• 20 off-the-beaten-path publicity ideas that work

• 2 ways to recycle your media exposure so you're turning one media hit into multiple hits

• 3 ways to make reprints you can use as valuable marketing materials

• Instructions on how to use polls and surveys to get publicity

• Instructions on how to use White Papers to get free publicity

• 16 media pet peeves...why blow your chances when you can be warned ahead of time?

• 34 ways to tie free publicity to public speaking

• 29 publicity tips for authors and publishers who want to sell more books

• 32 publicity tips for consultants...a great way to jump-start your business

• 7 tips for becoming a celebrity in your field

We're not done yet...here are your bonuses

You’ll also get:

• A 58-term media glossary. . . Talk with the media like a pro on every encounter

• A sample pitch letter

• A sample news release

• Hundreds of tips from industry insiders and people who have really landed millions of dollars in free publicity. This is no theory book. These people have done it. 

You don't need expensive publicists

You would spend literally thousands of dollars compiling this information into a usable format yourself and that’s BEFORE even having a chance to use any of it to get free publicity.

Your time and effort should be used filling in the blanks and using the information in this ebook to get immediate and positive free publicity for you and your company. You shouldn’t be wasting your time trying to track down the how-to-do-it stuff. It’s all right here.

And do you know how much publicists cost? You can easily pay a $5,000.00-per-month retainer and you will most likely be their lowest price client and get the least amount of attention. If you want help implementing your media attack, you can get a $10-per-
hour intern to follow the simple instructions in this book.

You'll be attacking the media in minutes

Since this E-book is immediately downloadable, you will be creating the media strategy for your business in just a few minutes from now. Just think what it will mean to your business, to you, and to your family when you consistently land free publicity for your business that could mean millions of dollars of revenue. 

Smart “Kick Butt Publicity Hounds” don’t spend their hard- earned dollars on one-time expensive ads in print or on the radio. They spend their hard-earned dollars on themselves and their families while the media happily give them millions of dollars in free publicity . . . .if they just know how to present themselves properly. 

This e-book is dedicated to helping you make that presentation properly. Thousands of hours of hard work, mistakes and research went into How to Be a Kick Butt Publicity Hound so you don’t have to pay the price. Your laughably low and extremely wise investment for this breakthrough information is only $97.

Why isn't this book priced higher?

As you may or may not know, Tom and I have been concentrating on digitally delivered information for the past several years. Not only are we saving trees by getting this information out in digital format, we are reducing our costs for shipping and labor and the savings are passed on to you. Both of us are respected worldwide for the quality of our information. We're both dedicated to making cost-effective tools for small business people that really work.

Click here for immediate download

So what are you waiting for? Somewhere out there, there's a journalist who's just waiting for you to call.

Respectfully,

Joan Stewart

P.S. Click here to check out a free sample chapter--but only if you're not convinced you should have this powerful tool.