Publicity tips/Don't Make Yourself Sound So Boring Feb 10, 2009

The Publicity Hound's
Tips of the Week
Issue #437 Feb. 10, 2009
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)

Circulation: 42,567

==========================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

==========================================

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me that you want to subscribe. If you didn't subscribe, you
can unsubscribe by clicking the link at the bottom of the
newsletter.

Please forward this ezine to anyone you know who needs free
publicity to establish their credibility, enhance their
reputation, position themselves as employers of choice, sell more
products and services, or promote a favorite cause or issue.

******************************************

Last Call for the National Publicity Summit:

Thursday, Feb. 12, is the last day for the early-bird
registration for Steve Harrison's National Publicity Summit in
New York April 22-25. This is the event where you can meet
journalists from top-tier publications and TV and radio shows
face to face and pitch them. Steve will even provide coaching on
how to deliver your pitch so you make a great first impression.

You can learn more about the event here:
http://www.NationalPublicitySummit.com/?10011

*****************************************
================================
In This Issue
================================

1. Don't Make Yourself Sound So Boring

2. Cool Tool for Hounds & Journalists

3. 5 Tips for Hiring Interns

4. Bloggers Gush About Cleaning Products

5. How to Piggyback onto Book Publicity

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blog...


========================================
1. Don't Make Yourself Sound So Boring
========================================

I'm not mentioning any names.

But when I read the social networking profiles of some of my
friends and business associates, I think to myself: "You're
really interesting. And you're lots of fun. You even have unusual
hobbies. So why are you making yourself sound so boring?"

Yes, that little snippet of information just below your photo on
your Twitter or Facebook profiles can determine whether a visitor
follows you, friends you, or decides that you have nothing to
offer and leaves in search of somebody else who does.

On LinkedIn, that much longer profile will determine whether
somebody wants to connect with you, or forget you.

I can't begin to count the number of Twitter replies and direct
messages from my followers who comment on my love for the Food
Network and motorcycles, which I've mentioned in my profile at
http://Twitter.com/PublicityHound

What does that have to do with publicity?

Absolutely nothing. But if a fellow Food Network junkie follows
me, and then one day hopes to generate publicity, she might look
to me for advice, my products, or my mentor program.

Consider adding these topics to your social networking profiles,
depending on the type of people you're hoping to attract:

--Your hobbies

--Your pets

--Your favorite TV shows

--Your favorite movies and music

--The most unusual thing you've ever done

--Your biggest business accomplishment

--Your most unusual personal accomplishment

--What makes you an expert

--Humor!


A word of caution: Don't treat all your profiles the same.

Social networking expert Nancy Marmolejo will be my guest during
a 70-minute teleseminar at 4 p.m. Eastern Time tomorrow. It's
called "Can Your Social Networking Profile Pass the 10-Second
Test?" In addition to tips galore on how to write your profiles,
you can listen as Nancy remakes the profile of one lucky
participant. If the time is inconvenient for you, sign up anyway
because I'll send you the link for the MP3 recording and the link
for a webinar Nancy hosted that goes into even greater detail.

Learn more about the topic at my blog and register at
http://tinyurl.com/blvdby


============================================
2. Cool Tool for Hounds & Journalists
============================================

I just discovered a new service that costs you nothing and helps
connect Publicity Hounds with journalists who are looking for
specific types of sources.

It's called PitchRate.com and here's how it works.

--Journalists write a query explaining the types of sources
they're seeking. If they're from a top-tier media outlet, they
have the option of cloaking their query and not revealing exactly
where they work. When you sign up for the service, you can see
all the journalist queries and decide which ones you want to
respond to.

--The technology behind the platform automatically rates your
pitch on a five-star scale. It then delivers all the pitches from
a particular query to that journalist, who can then sort them
according to how many stars each receives.

--Journalists will open the five- and four-star pitches first
and, most likely, disregard all the others. This saves them
valuable time.

--If they contact you for an interview, they can then rate your
interview on your PitchRate.com profile so other journalists can
tell instantly if you're helpful and worth contacting.

Is that cool or what?

I've already signed up as both an expert and a journalist.
Bloggers and newsletter editors, I suggest you sign up as a
journalist, too. This is a terrific place to find sources.

Drew Gerber, who owns the site, tells me it's in its infancy but
that response from journalists has been so overwhelming that the
site doesn't have enough experts to respond to all the queries.
So sign up NOW while there's less competition among experts.


Go to http://www.pitchrate.com/publicityhound


========================================
3. 5 Tips for Hiring Interns
========================================

If you're laying off employees at your PR agency or in your
corporate PR department, why not rely on a few interns to pick up
the slack?

The current issue of My Midwest inflight magazine offers several
suggestions for making the most of your interns:

--Determine beforehand exactly what you want them to do for you,
and then choose the best candidate according to their skills that
dovetail with your goals.

--Consider paying them. This widens your pool of applicants
simply because many young people can't afford to work for
nothing.

--Don't waste talent by using them to bring you coffee or pick up
your dry cleaning. They won't learn much and you won't benefit.
(The Publicity Hound's idea: How about using them to research
media outlets whose audiences are a perfect match with your
pitch? This one task will help you save time because you won't be
pitching media that have no interest in your topic. And that
means you'll have time to customize those pitches.)

--Help them make connections at your company and at other
companies, and introduce them to possible mentors. Long after
they're gone, they might return the favor and refer job
candidates who would be a perfect fit.


Once you've chosen an intern, let me provide a large part of the
training. My teleseminar series "How to Help Your Boss or Client
with a Publicity Campaign" is perfect for any company or
nonprofit that hires interns or assistants. It's also ideal
for virtual assistants who want to add PR skills to their
services.

It's available as CDs, MP3 recordings and electronic transcripts
that you can download as soon as your order has been approved.
Read more about how to shorten the learning curve of your
assistants or interns at
http://www.publicityhound.com/PHU_AssistantsCourse.htm


==========================================
4. Bloggers Gush About Cleaning Products
==========================================

Household cleaning products don't seem to be the kinds of things
that would get the blogging community all excited, especially
during the holidays, right?

But if bloggers happen to be stay-at-home moms who spend a good
part of the day cleaning up after their toddlers, or bloggers who
care about environmentally friendly products, offering a product
sample to them can bring hundreds more moms to your website.

That's what happened just before the Christmas holidays when
Sweeney public relations launched a publicity campaign for Weiman
Products, a cleaning products manufacturer.

Publicity Hound Jennifer Manocchio, a Sweeney VP, said the
campaign invited bloggers to review products that help keep the
home clean. Sweeney offered each participating blogger
samples of products such as stainless steel wipes that can be
used to make kitchen faucets shiny, and Weiman E-tronic Wipes
that can be used to remove fingerprints from computer screens.

The campaign resulted in a whopping 44 positive reviews from
bloggers, like this one from the My Trendy Tykes blog:

"Weiman Stainless Steel Wipes shine, polish and protect all
stainless steel surfaces. They leave NO streaks, and the strong
odor?? Well, it's not there. It's actually a pleasant smell for
my nose. Oh, and get this...It actually repels fingerprints,
water marks and dirt. Now that's what I'm talking about!"

Blogger Rockin' Mama gushed about how the floor polish made her
laminate floors super-shiny. And at the Chocolate Fingerprints
blog, Andrea McMann said she could tell the e-tronic wipes are "a
high-quality product" and my screens still aren't dusty or
smudgy."

The campaign also resulted in 172 clips, 196 direct links to the
Weiman website, and 772 website visitors who stayed an average of
two minutes and five seconds.

When you launch a publicity campaign, are you targeting bloggers
who reach your ideal customers? If not, you're leaving money on
the table. Denise Wakeman and Patsi Krakoff can show you in step-
by-step detail how to identify bloggers who reach your target
audience, pitch them, interest them, and encourage them to
review your product or service. They were my guests during a
teleseminar on "How to Pitch the Best Bloggers & Create a
Publicity Explosion."

It's available as a CD or an electronic transcript that you can
download as soon as your order has been approved. Read more about
how to entice bloggers at http://tinyurl.com/m7ymr


==========================================
5. How to Piggyback onto Book Publicity
==========================================

This week, three Publicity Hounds have tips for astrology blogger
Michele Lessirard of Vero Beach, Fla. who wants to know how to
ride on the coattails of author Stephanie Myers' popular series
of vampire novels and the upcoming movie.


From Dal Jeanis:

"Be very careful of attempting to ride the coattails of a popular
hit, especially without knowing what it's really about...Before
doing anything else, find out what it is that you are attempting
to leverage off of. See the first movie, at the very least.

"From understanding the phenomenon, you can then move to figuring
out what products or services you can provide to that
demographic. Next, you can research to create a list of the
keywords in the Meyers books, obviously including vampire,
sparkle, romance, and so on, and figure out to what degree you
can use those keywords in your own astrology posts to increase
accidental traffic to your site.

"You could do mock-horoscopes for the characters just for fun,
although that's a lot of work and might not get you anything in
return. The key to doing that well would be to get copies of the
books and read them, picking incidents to warn about."


From Christine Buffaloe:

"Create Google Alerts for keywords that relate to both Stephanie
Myers' topics and yours. You can do this at
http://www.Google.com/alerts

"Tell Google you want to receive the alerts once a day. Then
follow them and see what Google delivers to you in the way of
news stories, videos, blog posts, etc. In some cases, if a
blogger is discussing Myers’ books, you can post a comment and
you'll get a link back to your website or blog."


From The Publicity Hound:

Go over to Amazon.com and review Stephanie's books, which will
let you link back to your blogs. You can also create "best of"
lists dealing with your topic and all kinds of other content to
attract the attention of her readers.

Randy Gilbert and Don Mitchell are all over that website and pull
in tons of traffic to their own sites as a result. They were my
guests during a teleseminar on "How to Make Amazon a River of
Gold (for Authors, Speakers & Experts)."

It's available as a CD or an electronic transcript that you can
download and be reading as soon as your order has been approved.

Read more about how to piggyback off the popularity of other
best-selling authors or products at http://tinyurl.com/7u76e

And then read the complete responses to this week's Help This
Hound question, or add your own, at http://tinyurl.com/dmzml4


==================================
6. Help This Hound
==================================

Rose Strong of Springtown, Pa. writes:

"I am a volunteer for the Springtown Farmers Market and I'm
looking for some marketing and publicity ideas.

"We started off with a bang last year but for some reason we lost
our shoppers, and our vendors sort of dwindled down a bit. One
week there'd be lots of customers, but not too many vendors, the
next week it was a good vendor attendance and a lack of shoppers.

"This year, we were fortunate to receive a $10,000 donation from
a local resident as well as applying for a Dept. of Agriculture
grant. So we are planning a website, major advertising in a
local weekly newspaper and rack cards for local businesses to
have on their counters and hand out.

"What other inexpensive, creative ideas can your Hounds suggest
to help us promote this year’s market from May 20 to Oct 28?"


The Publicity Hound says:

The bad economy should certainly be a springboard from which you
can pitch all kinds of interesting story ideas to your local
media. Let's see what other ideas my Hounds can suggest. Hounds
with suggestions for Rose can post them to my blog at
http://tinyurl.com/bayg2c


==================================
7. Hound Joke of the Week
==================================

A client brought a litter of Golden Retriever puppies to the
local veterinary clinic for inoculations and worming. As the
look-alike pups squirmed over and under one another in their box,
the vet realized it would be difficult to tell the treated ones
from the rest. So he turned on the water faucet, wet his fingers,
and moistened each dog's head when he had finished treating them.

After the fourth puppy, the vet noticed the hitherto talkative
client had grown silent. As he sprinkled the last pup's head, the
woman leaned forward and whispered, "I didn't know they had to be
baptized."


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/


===================================
8. And at My Blog...
===================================

Workplace columnist needs sources in South Florida
http://tinyurl.com/cq8tct

Speakers, use local stories in towns where you speak
http://tinyurl.com/apmdgu

How a Dallas hardware store generated national publicity
http://tinyurl.com/am8bbm


--------------------------------------

WHERE TO SEE AND HEAR THE PUBLICITY HOUND:


"Boost Your Biz with a Blog Teleseminar Replay"

Listen to the replay of "Boost Your Biz with a Blog," the
teleseminar I hosted on Jan. 26 with Denise Wakeman and Patsi
Krakoff, aka The Blog Squad. They explained how to draw more
traffic and boost more sales from a blog. You can hear the replay
at http://blogsquad.audioacrobat.com/download/bizblog_012609.mp3
by cutting and pasting this link into your browser window.


Wednesday, Feb. 11--Teleseminar

"Can Your Social Networking Profile Pass the 10-Second Test?"
with Nancy Marmolejo. From 4 to 5:10 p.m. on the telephone. All
participants will receive the electronic transcript, the MP3
recording and a one-hour webinar on the same topic that goes into
even greater depth on how to write social networking bios.
Register at http://tinyurl.com/blvdby


March 6-8--Atlanta, Ga.

I'll be at the Stompernet's Live 7 event. If you're going, let's
meet for coffee.


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Reprinted from "The Publicity Hound's Tips of the Week," an ezine
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Subscribe at http://www.publicityhound.com/ and receive by email
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=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/Is Palin's Daughter Off-limits? Sept 2, 2008

The Publicity Hound's
Tips of the Week
Issue #414 Sept. 2, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/(Blog)
The Publicity Hound®

Circulation: 50,520

==========================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

==========================================

You are receiving this because you signed up for it at The
Publicity Hound® website at http://www.publicityhound.com/ or you
told me that you want to subscribe. If you didn't subscribe, you
can unsubscribe by clicking the link at the bottom of the
newsletter.

Please forward this ezine to anyone you know who needs free
publicity to establish their credibility, enhance their
reputation, position themselves as employers of choice, sell more
products and services, or promote a favorite cause or issue.

**********************************************

Don't Miss These Deadlines & Events:

- -Publicity Hounds can still get $200 off the $1,195
registration fee for Ragan Communications' Social Media Summit
Sept. 10-12 in Chicago. I'll be there, and I'd love to buy you a
cup of coffee if you're attending. Register at
http://www.ragan.com/publicityhound

- -A free teleseminar with Tom Antion, who will teach you his
three-part strategy of public speaking, Internet marketing and
success principles to position yourself as an expert and grow
your business. From 9 to 10 p.m. on Tuesday, Sept. 9. See Item
#3 below.

**********************************************
================================
In This Issue
================================

1. Is Palin's Daughter Off-limits?

2. Beware the New 'Public Record'

3. How to Earn Expert Status

4. Why Hounds are Internet Marketers

5. How to Promote a Book Signing

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blog...

=========================================
1. Is Palin's Daughter Off-limits?
=========================================

When the news of GOP Vice Presidential candidate Sarah Palin's
pregnant 17-year-old daughter broke over the weekend, Barack
Obama was quick to issue an order to his campaign workers to
"back off."

Family members of candidates aren't fair game, he warned, adding
that his own mother gave birth to him when she was 18.

"We don't go after people's families, we don't get them involved
in the politics. It's not appropriate and it's not
relevant...And if I ever thought that it was somebody in my
campaign that was involved in something like that, they'd be
fired."

But what about the rest of us?

Should anti-abortion or abortion-rights advocates piggyback off
this news event to further their cause or issue?

What about opponents or proponents of condoms in schools? What
about churches? Abortion clinics? Adoption agencies? Roe v.
Wade backers and opponents? Parents groups?

Is the pregnancy fair game?

I say it is. So is the issue of Michelle Obama's feelings of
pride--or not--for her country, and the issue of Joe Biden's son
who is a high-priced federal lobbyist, an occupation Obama
disdains. But when it comes to the media shoving microphones in
the face of minor children, hands off.

What about you? Do you work for a company or agency that will be
piggybacking off the news of the pregnancy? Or have you decided
to let it rest?

If you're an author, speaker or expert whose topic or area of
expertise ties into this news, will you be writing press releases
or blogging about your opinions? Will you be offering yourself
as a source to the media? Why or why not?

Weigh in at my blog at http://tinyurl.com/5ho3tg

If you have a media spokesperson, or if you'll be training one,
make sure you know the difference between a media spokesperson
and an expert spokesperson. An expert spokesperson must be able
to do something that a simple spokesperson doesn't. Media
trainer Al Rothstein explained the difference, and discussed the
skills an expert spokesperson must have during a teleseminar I
hosted and recorded.

It's available as a CD or an electronic transcript that you can
download and be reading as soon as your order has been approved.

Read more about "How to be an Expert Spokesperson the Media Love"
at http://tinyurl.com/rzcdd


=========================================
2. Beware the New 'Public Record'
=========================================

In the old days, you had to scour public records for any hint of
bad news in your history that the media might make public and ask
about during interviews.

That included things like drunken-driving arrests, lawsuits, and
transcripts of messy divorce proceedings.

Today, scouring the "official public record" of government
documents isn't enough.

Recordings of private conversations, videos of activities that
were never meant to be public, private emails, and even snippets
of information on social networking sites like MySpace have a way
of becoming part of the unofficial but very "public record"
within minutes.

Here are two examples we saw over the weekend:

- -Conservative blogs and, eventually, the mainstream media,
reported on a YouTube video of Don Fowler, former head of the
Democratic National Committee. Taken with a cell phone camera by
someone sitting behind him on an airplane, the video showed
Fowler commenting to his Democratic seat mate about the timing of
Hurricane Gustav and the opening of the Republican National
Convention:

"The hurricane is going to hit New Orleans about the time they
start. The timing is, at least it appears now, it will be there
Monday. That just demonstrates God is on our side." You can see
the video at http://tinyurl.com/6bznw4

- -Liberal blogs and the mainstream media reported on comments
made on Levi Townsend's MySpace page. He's the father of the
baby of 17-year-old Bristol Palin, the daughter of GOP vice
presidential candidate Sarah Palin. On his MySpace page, Levi
reportedly commented that he's a "redneck" and even though he's
"in a relationship," he doesn't want children. The page
apparently has been taken down. But you don't have to look far
to find that news. Here's a story from the New York Daily News:
http://tinyurl.com/63lgnp

So what's the lesson for Publicity Hounds?

- -You're safer assuming that any email you write will become
public. That includes jokes and anything else you forward to
others.

- -Don't say anything in a public place you don't want to show up
on YouTube.

- -Know what's on the social networking sites of your employees,
your children, or others associated with your company.

- -Know EVERYTHING that's said about you online. Set up a Google
Alert at http://www.Google.com/alerts Create one each for your
name, your website URL, and your company name. Tell Google you
want alerts daily, or as soon as the information appears.
Monitoring these alerts is time-consuming. But well worth it.
It's a task you can give to an assistant.

If you don't have an assistant, you can get one without hiring a
full- or part-time employee. The telephone and email make it
easy to use a virtual assistant--even one who lives several
thousand miles from you. Learn about where to find Vas, how much
you can expect to pay, and the types of tasks you can give them.

Cindy Greenway and Diana Ennen, both very successful Vas, were my
guests during a teleseminar I hosted on "How to Find a Virtual
Assistant to Help with Your Publicity Campaign." It's available
as a CD or an electronic transcript that you can download and be
reading as soon as your order has been approved.

Read more about how to find a virtual assistant at
http://tinyurl.com/2e5875


=========================================
3. How to Earn Expert Status
=========================================

If you want to become a well-respected expert, here are five
powerful ways to make that happen:

- -Speak publicly on your topic, even if it's only local speeches
to Rotary and chamber of commerce groups. During the first few
years of my business, I relied almost exclusively on these
speaking engagements to find consulting clients. Depending on
your topic, you can, too.

- -Create a great website that pulls traffic like a magnet, with
dozens of free articles and other resources for visitors. Try to
capture every visitor's email address like I do with a box that
bounces down from the top of the screen. That box is called the
Hover Ad Generator and you can buy it at
http://tinyurl.com/2sa3u9

- -Create a huge presence elsewhere online. That includes
writing articles for article directory sites, blogging,
commenting at other people's blogs, and writing an ezine.

- -Create downloadable information products on your topic--
quickly and with no up-front costs. I can create a special
report in only a few hours and have it for sale at my website.
And it costs me nothing to produce.

- -Adopt a policy to always "under promise and over deliver."
Your customers will love you for it.

I've just described my business model, and many of you have
emailed me to say you like it and want specific instructions on
how to do one or more of what I've described above.

I wish I could take credit for it, but I can't. Tom Antion, my
first mentor, taught it to me. And he's graciously agreed to do
a complimentary teleseminar with me from 9 to 10 p.m. Eastern
Time on Tuesday, Sept. 9, to explain various aspects of that same
model.

The call will introduce Publicity Hounds to the type of content
he will be presenting at this live event called "Fusion," Oct.
17-19, in Los Angeles. Tom will do what he preaches on this
call: under promise and over deliver. If you can't attend the
live event, you'll still come away with pages of notes you can
start implementing that same night.

Sign up for the Oct. 9 teleseminar at
http://www.PublicityHound.com/teleseminar/fusion.htm

Learn more about the conference at http://tinyurl.com/5cefjt


=========================================
4. Why Hounds Are Internet Marketers
=========================================

Can you think of a good reason why you shouldn't be concerned
with Internet marketing? If so, let me know because I can't
think of one.

If you have a website, and most of you do, you or someone in your
office should know things like how much traffic you get and how
much of that traffic you can convert to customers.

Let's say you aren't selling anything. You're simply trying to
lure journalists to your website. You should know which colors
and graphic elements immediately turn off visitors. You can have
dynamite content, but if it's difficult to read, journalists will
bail out.

I want to give you the heads-up about a set of DVDs called
"Stomping the Search Engines 2.0" and an accompanying journal
called "The Net Effect" that the folks at Stompernet asked me to
review last week.

The product launch is tomorrow. They won't say how much they're
asking for it, but they call it "Liberty and Justice for All,"
whatever that means.

Here's a quick critique of the materials:

- -They call the 45-page publication (with only two full-page
ads) a journal. I hate that word because it makes it sound dry
and academic. I wish they'd just call it what it is: a damn good
magazine.

- -Several of the articles might bore you tears, like the one
about how search engines decide which pages get ranked at the
top. But unless the person managing your website knows this
stuff, you can't hope to compete.

- -A few articles will knock you off your chair, like the one
titled "Wanna be Broke? Then Maybe You Shouldn't Sell Cheap."
It explains why selling a bunch of inexpensive products can send
you to the poor house.

- -On several pages, the graphic artist slapped graphics on top
of print which makes some of the type difficult to read. So I
hope they clean up the graphics in future issues and keep the
content just as compelling.

- -The most valuable part of the magazine is at the end: a 14-
point checklist of things you should do based on the articles in
the review issue. Some you may have already done, but many of
them I still need to do.

- -The DVDs are excellent but some of the material may be too
advanced for people who aren't technically inclined. If that's
the case, then at least encourage your webmaster, who MUST know
this stuff, to buy it. The entire table of contents is at
http://tinyurl.com/5au4lo

When I learn more about this tomorrow, I'll send you a follow- up
email.


==========================================
5. How to Promote a Book Signing
==========================================

This week, five Publicity Hound have tips for Roz Wolf of Los
Angeles, California, on how to promote the book signing for "How
To Woo A Bi’aaatch: The Key To Attracting Females" by Brian
Zoozoo, a guide that speaks to a generation of single men and
curious women aged 18-35. She thinks the title is turning off
some journalists and she needs a way around that problem.

From Jennifer Melnick Carota:

"Why not do a signing at a local university where your target
audience already is? Develop MySpace and Facebook pages for your
book, choose regional friends accordingly and promote the heck
out of it online. Be sure to promote any giveaways like free
books or T-shirts that can also draw college students to your
event."

From Natasha Henry:

"Try to get in touch with Wendy Williams' booking agent. Wendy
Williams is a popular radio shock-jock in that area who recently
started her own TV talk show in NYC. When contacting her agent,
be sure to highlight your book’s title. Williams most recently
had Donald Trump’s notoriously raunchy Apprentice guest, Omarosa,
on her show to promote her book, "The Bitch Switch." You can put
a spin on your book in that it speaks more positively about
women, contrary to your book's title and contrary to what
Omarosa's book is about...Also mention that you would be a more
pleasant-mannered guest than Omarosa. YouTube has a snippet of
that show for reference."

From Ken Okel:

"The title will likely either make people laugh or cringe and
sometimes that keeps the media away. Any wacky morning radio
shows that might give you a segment? Any singles groups or
events you could partner with for publicity?"


The Publicity Hound says:

Don't forget about all the online event calendars. I blogged
about this and included several of the best sites at
http://tinyurl.com/6qhejc Those include Craigslist which, of
course, has its own list for Los Angeles.

Nancy Mills, a Craigslist expert, explained smart ways to promote
with Craigslist when she was my guest during a teleseminar on
"How to Use Craigslist as a Global Publicity Tool." It's
available as a CD or an electronic transcript that you can
download and be reading as soon as your order has been approved.

Read more about how to get started promoting on Craigslist at
http://tinyurl.com/geog2


Read all the responses to this week's "Help This Hound" question
at http://tinyurl.com/6cslfs

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.


==================================
6. Help This Hound
==================================

Alaa el Ghatit of Libertyville, Illinois, writes:

"I own a national service called LifeOnRecord which lets people
capture and preserve their stories and memories from any phone.
The most popular product is a keepsake CD that people will give
for birthdays, anniversaries and other events.

"Here's how it works. Someone planning the celebration will sign
up for a LifeOnRecord account. Friends and family all call a
toll-free number and leave stories, memories and well-wishes.
The recordings are all preserved onto a keepsake CD, and can also
be managed and played via our website, or downloaded into iTunes.
The web site is http://lifeonrecord.com/uniquegift.htm

"Much of my business comes from referrals and people coming from
the search engines. But I'm looking for other ways to reach
people who are looking for gift ideas for milestone birthdays or
anniversaries. What ideas do your Hounds have for spreading the
word?"


The Publicity Hound says:

If your product would make a perfect gift, subscribe to The Gift
List, a service that provides contact information for national
and regional magazines, the top 250 daily newspapers, news wires
and syndicates, national television, and national radio, as well
as a list for web and blog outlets.

These media are HUNGRY for gift ideas for things like Christmas,
Mother's Day, Father's Day, Valentine's Day and Graduation Day.
Learn more about how to get into these gift guides at
http://tinyurl.com/9es8y


Hounds with ideas on other ways to promote these keepsake Cds can
post them to my blog at http://tinyurl.com/64tgx7


==================================
7. Hound Joke of the Week
==================================

Actual classified ad that appeared in a weekly newspaper in Ohio:

FREE to a good home: Domestic tan male. Neutered and declawed.
Has shots.


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

Http://www.publicityhound.com/dogjokebook/


================================
8. And at My Blog...
================================

Know bloggers' pitching preferences; avoid 'me too' emails
http://tinyurl.com/58v5wd


Prepare for an interview with a reporter these 8 ways
http://tinyurl.com/6gwmlt


Why trying to get a magazine column can be wasted effort
http://tinyurl.com/6qgbkf


PERMISSION TO REPRINT: You may reprint any items from "The
Publicity Hound's Tips of the Week" in your print or electronic
newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends,
clients and colleagues.


You are receiving this because you signed up for it at The
Publicity Hound® website at http://www.publicityhound.com/ or you
told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and
has a strict anti-spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm


=======================================================
Joan Stewart
a. k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/Pan for Gold Using Web Video April 8, 2008

The Publicity Hound's
Tips of the Week
Issue #393 April 8, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/(Blog)
The Publicity Hound®

Circulation: 44,189

=====================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

********************************************

USA Today Says Web Video is Marketing Gold

The story on the front page of the Business section in Friday's USA Today says it better than I ever could.

"You don't need a pan and a stream in California to join the next video gold rush. A video camera, computer and high-speed Internet connection will do."

If you're a Publicity Hound who's willing to spend a little time learning how to use video to promote your product, service, cause or issue, you'll pull traffic to your web site, gain attention from traditional media, and make your phone ring by attracting dozens and maybe even hundreds of new customers.

Read the USA Today story here: http://publicityhound.net/usatodaywebvideo

Or skip to item #1 below.

********************************************

================================
In This Issue
================================

1. Pan for Gold Using Web Video

2. Will Journalists Find You on LinkedIn?

3. How to Hire a Virtual Assistant

4. Going Ape over Bananas

5. Promoting a Credit Union

6. Help This Hound

7. Hound Quote of the Week

8. At My Blog...


===================================
1. Pan for Gold Using Web Video
===================================

Tired of relying on newspapers, magazines, TV and radio stations to decide whether your story is worth telling?

Tell it yourself by creating a two-minute video and posting it at your website. Watch the traffic flow to your site, listen for the ringing telephone, and figure out a way to handle all those additional sales.

Entomologist Hal Coleman in Alpharetta, Georgia, for instance, has been using video for a little more than a year to sell his exterminating services. Watch the 90-second video at http://www.northfultonexterminating.com

And then, head over to his video blog at http://www.YuckyNastyBugFacts.com and give him your name and email address.

You'll be treated to a series of informative and sometimes hysterical videos about yucky, nasty little critters that are having fun right now, as you're reading this, in the bottom of your toaster, inside your gas grill and maybe even on your toothbrush. (Warning: Don't watch this video immediately before or after a meal.)

I saw Hal's videos over the weekend at the Stompernet conference in Atlanta, where more than 400 Internet marketers learned how to promote anything using video and lots of other cutting-edge strategies.

Hal owes his video expertise to my good friend Mike Stewart (no relation), who teaches business owners, experts and Publicity Hounds everywhere how to promote a product, service, cause or issue using short online videos.

During Mike's presentation on Saturday, he demonstrated how you can create video quickly and easily with a $150 camera, a $12 miniature tripod, a piece of paper with notes scribbled in felt-tip pen (it doubles as a dirt-cheap teleprompter), video editing software, and a laptop computer.

It took him less than 30 minutes to create a short video of himself, edit it, post it to his Wordpress blog and play the video live on the Internet.

I got so excited about the possibilities for Publicity Hounds that I invited Mike to do a free teleseminar with me on how to create video clips that you can use at your website, in your publicity campaign, at a video blog, or anyplace else.

It will be from 3 to 4 p.m. Eastern Time on Thursday, April 17. The call is limited to the first 300 people, and I'm expecting registration to be closed within a week. So sign up here right now: http://www.PublicityHound.com/mikestewartvideo.htm


=========================================
2. Will Journalists Find You on LinkedIn?
=========================================

Journalists are turning to social networking sites such as LinkedIn, MySpace and Facebook to supplement their news coverage or find sources to interview.

That was one of the findings of the 2008 PRWeek/PRNewswire Media Survey.

Of 1,231 media members surveyed, one out of four say they have a profile on MySpace. About one-third have a profile on Facebook, and one-third are on LinkedIn.

More than 57 percent of those surveyed report using blogs to measure sentiment. About half of the respondents use blogs to find what other mainstream publications are writing about. Almost one-third use blogs to find industry experts.

Here's what the survey results mean for Publicity Hounds:

- -If you aren't blogging, start today. You can have a blog up and running in less than 10 minutes at Blogger.com. Or use a more stable, flexible platform like WordPress, Typepad or MovableType.

- -Post comments at blogs that your target audience reads. Comments give you a backlink to your own blog or website and positions you as an expert.

- -Pitch bloggers, but don't just send press releases. Most bloggers want a customized pitch, and they want to know you read their blogs. See "How to Pitch the Best Bloggers & Create a Publicity Explosion" at http://www.PublicityHound.net/cdpitchbestbloggers

- -Create a profile on MySpace, Facebook and LinkedIn and use relevant tags, or keywords, so journalists can find you easily when searching these social networking sites.

If you're intimidated by social networking sites, don't be. Don Crowther peels away the mystery and gives you lots of solid tips you can start using today to build a huge presence online and reach many people who have abandoned traditional media. He was one of my guest experts when I presented the teleseminar series "How to Create a Media Plan" last year. The entire course, including a template for a 12-month plan, is available in audio format, or as electronic transcript that you can download as soon as your order has been approved.

Find out how you can start creating your publicity plan today, and learn about the social media sites where you must have a presence. Go to http://www.PublicityHound.com/mediaplan.htm


======================================
3. How to Hire a Virtual Assistant
======================================

I'm in love with Jennie-O fresh turkey sausage links and eat them most mornings for breakfast.

When my local supermarket stopped carrying them, I had to start calling the meat department every few months and order them by the case. But making calls like that chips away at time I should be spending teaching Publicity Hounds how to promote.

So I started assigning calls like this one to Christine Buffaloe, my virtual assistant. Yesterday, she hunted for the cheapest 16- foot USB cord she could find online and ordered it. She orders my books from Amazon.com. She even researched where I can get reasonably-priced printer cartridges for my ink jet printer (there is no such thing as reasonably priced cartridges for an ink jet printer).

This afternoon, she's calling the sewing machine repair shop to see if my sewing machine is ready to be picked up. When that's done, she'll make a doctor's appointment for me.

I can't tell you the number of hours she's saved me, not only doing business tasks, but making personal phone calls that eat up my precious time.

Isn't it time you found a virtual assistant to free you from annoying chores so you can concentrate on the important stuff that brings in the bucks?

"How to Find a Virtual Assistant to Help with Your Publicity Campaign," a 70-minute interview I conducted with two top-notch VAs, explains everything you need to know about virtual assistants. You'll learn where to find them, how to interview them, tasks you can give them, how to work within your budget, and how to make the relationship smooth sailing all the way.

It's available as a CD or an electronic transcript you can be reading as soon as your order is approved. Start down the road to outsourcing and find out more at http://publicityhound.net/virtualassistant


=================================
4. Going Ape Over Bananas
====================================

When Tom Holubowicz wanted publicity for his custard stand in Grafton, Wisconsin, he donned an ape costume and visited the local Pick 'n Save supermarket to buy bananas for Monkey Pox, his "flavor of the day."

The recipe calls for bananas, custard and chocolate-covered peanuts.

Before he left, he called The News Graphic, his local weekly newspaper and told them it would make a great photo op.

The result? Two black and white photos on page 3 of last week's issue, one showing a big hairy ape reaching for a bunch of bananas and another showing the ape at the check-out counter.

The 6-by-9 inch package of photos cost him nothing. Even better, he sold out of Monkey Pox a few days later, as a result of the publicity. If he had bought an ad the same size, he would have paid $627.48 for it.

Which of the two do you think readers would remember--the photos or a paid ad?

Are you pitching photo ideas to your local newspapers and magazines? If not, you're letting lots of publicity opportunities slip through your fingers. The next time a creative idea strikes, call the photo department of your local newspaper and pitch it.

This also works particularly well if you call an editor or reporter and pitch an idea for a story, and they say no. Photo desks love it when readers call with ideas for photos because photographers are under immense pressure to produce great stand- alone photos.

You'll find hundreds more ideas in my ebook "How to Use Photos & Graphics in Your Publicity Campaign." It's chock full of tips on what kinds of photo equipment to buy on a budget, how to take your own great photos and submit them to the media, and how to sweeten your story pitch with your own graphics, or ideas for graphics that the publication can produce on their own.

Learn how to start using powerful photos and graphics today at http://www.publicityhound.com/publicityphotos.htm

If you live in the Milwaukee area, join me April 22 for a daylong workshop where I'll share hundreds of tips like this one, and teach you how to write and distribute press releases online. I'm speaking to the Shorewood Business Improvement District. For details, see "Where to See and Hear The Publicity Hound" below.


========================================
5. Promoting a Credit Union Contest
========================================

This week, eight Publicity Hounds have tips on how Natasha Henry of Laurel, Maryland can promote a savings contest for a credit union.


From Carol Rademan:

"How fitting that Joan mentioned a possible angle of tying into teaching money habits to children, especially since National Credit Union Youth Week is celebrated April 20-26 by credit unions around the country. I think that’s a great angle!"


From Kathleen Lisson:

"Since you are so close to Washington D.C., crafting a partisan pitch might be effective. Local media might enjoy reporting on a story where members of Congress and their staffs actually tried to SAVE money instead of spend it!

"Which party will be better at saving, Democrats or Republicans? See if you can round up a credit union member from both parties and have them available for interviews, promoting their party as the party of saving money."


From Paulette Ensign:

"Natasha, how about sending a tip of the month? You also have a salable product there by putting those tips into autoresponders and licensing that series to a credit union. Joan created her 89- autoresponder series about press releases. You can do a tip of the month (or week) autoresponder series to license out rather than give it out."


The Publicity Hound says:

How about sponsoring a local contest in which kids in your community submit short videos of how to save money? Lots of kids know how to quickly shoot video on their cell phones and upload it to YouTube. The producer of the best video wins a cool prize. The videos will live online forever. Don't forget to notify your local TV stations and make the video available. Tell your members to sign up for the Mike Stewart teleseminar on how to create videos at http://www.PublicityHound.com/mikestewartvideo.htm


Read all the responses to this week's Help This Hound question at http://publicityhound.net/blogcreditunion

Send your own Help this Hound question to: mailto:JStewart@PublicityHound.com?subject=HelpThisHound and include your city and state.


==================================
6. Help This Hound
==================================

Steve Mock of Henderson, Nevada writes:

"I am an uncle who was trying to impress my nieces with making my gift-giving to them an adventure.

"As a result, I've created my own company, Giftventure, at http://www.GiftVenture.com It gives children a personalized week-long treasure hunt that comes in the mail.

"At our website, the parents enter a location in their house where they will hide a gift, such as in the closet. We take that information and print out and mail a series of personalized letters from a mythical character such as a dragon, pirate, fairy, Santa Claus, etc.

"The child reads the letters and solves the puzzle which leads him or her to the hidden location and the gift.

"It takes five minutes for the parents to order, the adventure lasts a week, and the experience for the child lasts a lifetime. They are excited to get mail, amazed it's from a mythical character, and even more amazed to have everything come true when they find the actual gift.

"How can we spread the word about our service and get some media attention?"

The Publicity Hound says: Your question makes me wish I were a kid again, Steve. And I know my Hounds are going to have a blast answering this one. Hounds with ideas for Steve can post them to my blog at http://publicityhound.net/giftventure


=================================
7. Hound Joke of the Week
=================================

This isn't a joke, but it'll make you smile. It's from the April issue of My Midwest, the inflight magazine of Midwest Airlines.

To make it easy for people to travel with their dogs, Loews Hotels has introduced "learning vacations" for your favorite pooch at three of its hotels.

At "The Hound of Music" at Loews Vanderbilt Hotel in Nashville, your dog can head into the recording studio with a voice coach for a professional recording session where it will howl along with a musician or bark to its favorite karaoke beat.

If you're targeting your publicity at an upscale, well-educated audience, in-flight magazines might be the perfect vehicle for your story. "Special Report #27: Fly High with Publicity in the Inflight Magazines" saves you hours of research with pitching tips galore and contact information for 43 inflight magazines. Read more about the report at http://publicityhound.com/publicity-products/reports.html

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.

Http://www.publicityhound.com/dogjokebook/


=================================
8. At My Blog...
=================================

Spanish-language newspapers buck industry's dismal trend http://publicityhound.net/spanish-languagenewspapers


------------------------------------------------------------

Where to See or Hear The Publicity Hound


April 17: Teleseminar

Mike Stewart demystifies the process of creating video for your website; 3 to 4 p.m. Eastern Time. Registration is free. Http://www.PublicityHound.com/mikestewartvideo.htm


April 22: Shorewood, Wisconsin

"Savvy Media Relations: How to Get FREE Online & Offline Publicity," 8:30 to noon, and "The New Rules of Press Releases: How to Write Them for Consumers, Not Only for Journalists," 1 to 3:30 p.m.; North Star, 4515 W. Oakland Ave., sponsored by the Shorewood Business Improvement District. Tickets are $75 each or $65 for two or more persons. To register, contact Barb Caprile at barb@shorewood.com or 414-962-7002.


April 30: Teleseminar

"How to Create a Media Plan," part of the teleseminar series "Intro to Internet Marketing" for health professionals. Perfect for doctors, nurses, spa owners, holistic health counselors, massage therapists, etc. Register at http://publicityhound.net/introinternetmarketing


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends, clients and colleagues.

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm

=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U.S.A.
Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/The Worst TV Talk Show Guest Ever April 1, 2008

The Publicity Hound's
Tips of the Week
Issue #392 April 1, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
The Publicity Hound®

Circulation: 44,041

=====================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

********************************************

Hiring a VA or a Summer Intern?

Smart PR agencies and publicists are interviewing right now for summer interns to help with clients' publicity campaigns. These assistants can do everything from writing press releases and updating press kits to doing online research and tracking down bloggers.

If you're hiring an intern or a virtual assistant to help with any aspect of publicity, don't spend weeks training them before they start producing results. Let me train them for you.

"How to Help Your Boss or Client with a Publicity Campaign" is a graduate-level course for assistants, virtual assistants and interns. It gives them dozens of tools and resources that many professional PR people don't know about. And it walks them step-by-step through more complicated tasks that most people would never think of turning over to an assistant. Things like article writing and search engine optimization.

Read more about what I can teach your assistant at http://www.publicityhound.com/PHU_AssistantsCourse.htm

********************************************

================================
In This Issue
================================

1. The Worst TV Talk Show Guest Ever

2. When 'Oprah' Features Your Competitor

3. Book Waiver Forms

4. 'The Office' Returns

5. Promoting Garage Sale Signs

6. Help This Hound

7. Hound Quote of the Week

8. At My Blog...

===================================
1. The Worst TV Talk Show Guest Ever
===================================

When Madonna appeared on "The Late Show with David Letterman" on March 31, 1994, her coarse language made the episode the most censored in American network television talk-show history.

It also resulted in some of the highest ratings of Letterman's late-night career.

Three year's later, when Farrah Fawcett appeared on Letterman's show, either drunk or stoned or both, Letterman made the most of the interview, interjecting comments like "time to get into a 12-step program" into the conversation, without her even realizing he was making fun of her.

Then there's Adam Green, a singer/songwriter and member of the now-defunct band Moldy Peaches, who appeared on "Total tv," a late-night German TV talk show, recently.

After host Stefan Raab introduced him, Green sauntered onto the stage, beer bottle in hand, then jumped onto the couch next to Raab's desk and almost landed on his head. Swigging from the bottle periodically, he gave one of the oddest interviews I've ever seen.

At one point, he joked about serving in Iraq. He sat on the host's lap and kissed him. Then he threw the beer bottle at a member of the production crew. He missed, and the bottle shattered on stage. Green ranks right up there as one of the worst TV talk show guests ever.

Judge for yourself by watching the video: http://youtube.com/watch?v=XfBIz-NyQFY

Celebrity guests can often get away with disobeying one of the commandments that no other guest can break on a TV talk show: Never, ever embarrass the host.

Embarrassing the host also means:

- -Holding up your book on camera and pitching it

- -Hogging the spotlight and not letting the host control the conversation

- -Continuing to talk when it's time for a commercial break

If you're trying to get onto TV talk shows, know what's expected of you before, during and after the show. Know the 6 traits every talk show host is looking for. Know how to avoid the "freeze and squeeze" mistake that can make you sound like you're 10 years old. And the nine other commandments you must follow during taped interviews.

TV personality Connie Dieken explained them all during an interview she did with me. It's available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.

Read more about "How to be a TV Talk Show Host's Dream Date" at http://publicityhound.net/cdtvtalkshowdreamdate


=========================================
2. When 'Oprah' Features Your Competitor
=========================================

If you're dying to get onto "Oprah," one of the worst things that can happen to you is having Oprah pass you over in favor of one of your competitors.

Unless you're Santosh Krinskey of Lotus Brands, a company in Twin Lakes, Wisconsin that sells neti pots. A neti pot is a miniature watering can that resembles an Aladdin's lamp. People like me, who are susceptible to sinus infections, use neti pots regularly to keep sinus passages clean.

Fill the pot with a homemade mixture of salt water. Hang your head over a sink. Shove the pot's long spout up one nostril. Turn your head to one side and let the water flow through your sinus cavity and drip out the other nostril. It sounds gross and uncomfortable, but it works.

Last April, Santosh didn't see the "Oprah" segment on nasal irrigation, in which she featured a neti pot from one of his competitors. But within hours after the show was broadcast, he was deluged with orders.

He air-freighted 300,000 pots immediately. Two months later, he started ordering 220,000 pots a month for the rest of the year from his Chinese supplier.

But it didn't end there. The neti pot show was aired again in November and December last year, resulting in another tidal wave of sales. Santosh estimates he sold 750,000 neti pots as a result or his competitor's publicity.

That's probably because many people still aren't familiar with neti pots. So when they saw the Oprah segment, they didn't go shopping for a particular brand.

If your competitor ends up on "Oprah" and is hawking a certain book or another product that appears, you probably won't be as lucky as Santosh. Susan Harrow shows you how to tilt the odds of being on the show in your favor. My interview with her called "How to Get Booked on Oprah" includes advice on how to tap into Oprah's hot-button topics. Susan explains what producers are listening for when they hear your pitch and the little "extras" that will make Oprah's producers more interested in you.

The interview is available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.

Read more about what you'll learn at http://publicityhound.net/cdoprah


======================================
3. Book Waiver Forms
======================================

If an author asks to interview you and write about your business for a new book, don't be a pain in the neck.

Give a great interview. When the author sends you a waiver form that explains who gets rights to the information and how the publisher can use it, read it. Unless there's a major problem with what the publisher wants, sign the form without a lot of fanfare or complaining.

Some people raise such a huge stink over these forms that the "negotiations" last for weeks. The interview subject assumes the role of editor and even asks for a rewrite. In some cases, the deadline lapses, and the frustrated author is forced to leave the complainer out of the book.

Publicity Hound Shelley Hunter, who helped research and write the new book "The Million-Dollar Idea in Everyone" by Mike Collins, tipped me off to this problem. Wiley published the book, but it was her job to obtain the author waiver forms from business people mentioned in it.

"While most professionals faxed back signed waivers immediately with a note of thanks, a few made the process very difficult--asking for changes to the standard waiver, insisting on seeing the completed manuscript before signature, withholding permission unless we'd change non-essential words, and so forth.

"Some delayed so long that we had no choice but to scramble and replace their stories. One woman even withdrew permission because she didn't want to contribute to a book authored by a man (I'm not kidding!)"

Ironically, Shelley says, the people who created the most fuss were those whose businesses are relatively new. The more experienced entrepreneurs returned their waivers without issue.

Getting into books is part of building a publicity platform. The more books you're in, the more TV and radio shows you're on, the more newspapers and magazines you're in, the bigger your platform. And the bigger your platform, the greater the chance that a major publishing house will publish your book. But don't even think of seeking a publisher unless you already have a huge platform.

"How to Create a Publicity Platform That Leads to a Six-Figure Book Advance" walks you step-by-step through the process of building platform so you have an edge over the thousands of other authors who are courting publishers.

It's available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.

Read more about what you'll learn at http://publicityhound.net/cdbookadvance


====================================
4. 'The Office' Returns
====================================

Attention product placement watchers.

NBC's hit series "The Office" returns at 9 p.m. Eastern Time on Thursday, April 10.

The show is known for, among other things, its liberal use of branded products on the set. Some companies--like Staples, Sandals Resorts, Hewlett-Packard, Gateway and Cisco, for instance--pay big bucks to get their brands in front of viewers.

If you have a consumer product that you want to get onto a popular TV show or onto the set of a movie, you don't necessarily have to negotiate expensive product placement agreements like those companies have. Often, production coordinators will accept all kinds of products, from bottled water to artsy jewelry, and place them on the set for free.

Amy Bates Stumpf and Rebecca Lightsey, both experts at product placement, explained during an interview I conducted with them "How to Get Your Consumer Products onto the Sets of Movies & TV Shows" that the hard part is getting through to the right person.

They explained how the magic of technology can place your product onto sitcoms that have been in syndication for several years, how to build relationships with set designers, the types of products that are most in demand on the sets of TV shows and movies, and how to track down and pitch the correct people who have the power to get your products on the screen.

The interview is available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.

Read more about what you'll learn at http://publicityhound.net/cdproductplacement


========================================
5. Promoting Garage Sale Signs
========================================

This week, 10 Publicity Hounds have tips on how Nycole Pederson of Eden Prairie, Minnesota can promote her company's chic, funky, sassy garage/yard sale signs.


From Lisa Romeo:

"Find all the mom/parent bloggers in a group of targeted cities/suburban regions, as well as those whose topics touch on real estate, moving, home renovation, etc. and give away signs to those folks."


From Julie Parvis:

"Have you considered placing a classified ad on eBay? There are several categories that accept ads where you might fit in. Under specialty services, there are sub-categories such as printing & personalization, artistic services or graphic & logo design.

"Or under business & industrial, there's a sub-category called office printing & shipping. There are ads there for banners, etc. Look through the ads and see where you think you might fit. Not all categories are allowing classified ads yet."


From Kathleen Lisson:

"I suggest holding an online contest to select a design for your newest garage sale sign. Have contestants submit digital photos of their signs and post the finalists on your site with a readers’ poll that will determine the winner.

"Send details of the contest to garage sale/home organization/life coach bloggers and also send localized releases to the media markets of each of your finalists, complete with a digital picture of the local finalist’s sign.

"I watch a show on cable called Clean House. It’s all about garage sales and home organization. Could you donate a few signs to their efforts?"


The Publicity Hound says:

How about creating short videos that show you creating the signs, and posting them to video-sharing sites like YouTube? The search engines give high ranking to videos, and they'll pull traffic into your website. Start creating videos today, with help from the 2-CD set "How to Make a Fortune using Video, Even if You Don't Have a Computer." Learn more at http://tinyurl.com/y3b6wj


Read all the responses at http://publicityhound.net/helpthishound/garagesalesigns


Send your own Help this Hound question to: mailto:JStewart@PublicityHound.com?subject=HelpThisHound and include your city and state.


==================================
6. Help This Hound
==================================

Natasha Henry of Laurel, Maryland writes:

"I'm a communications writer for a federal credit union in Maryland. Earlier this year, we launched a year-long savings campaign in which members who make monthly deposits into their accounts get a chance to win several thousand dollars in cash prizes through monthly and quarterly drawings. When members continue making deposits every month, they have a chance to win a $20,000 cash prize in December of this year.

"I'm interested in learning what type of affordable publicity ideas your Hounds would have for a campaign of this type. I'd like to present some low-cost promotional ideas and pitches to see if any of them can be done.

"Our level of media coverage is typically within local newspapers, national trade journals and local TV news station coverage. However, we have been mentioned in one national paper to my knowledge, which was the Wall Street Journal, on the topic of employee wellness programs. "

The Publicity Hound says:

Tying children into your campaign--specifically, how to teach children to save money, would be one angle. Let's see how many more ideas my Hounds can come up with. Hounds with great ideas for Natasha can post them to my blog at http://publicityhound.net/blogcreditunion


=================================
7. Hound Joke of the Week
=================================

Cat's motto:

No matter what you've done wrong, always try to make it look like the cat did it.


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.

Http://www.publicityhound.com/dogjokebook/


=================================
8. At My Blog...
=================================

Publicity plan should target blogs and ezines
http://publicityhound.net/blogezines


Promote your expertise with these five tips http://publicityhound.net/blogpromoteyourexpertise


------------------------------------------------------------

Where to See or Hear The Publicity Hound


April 22: Shorewood, Wisconsin

"Savvy Media Relations: How to Get FREE Online & Offline Publicity," 8:30 to noon, and "The New Rules of Press Releases: How to Write Them for Consumers, Not Only for Journalists," 1 to 3:30 p.m.; North Star, 4515 W. Oakland Ave., sponsored by the Shorewood Business Improvement District. Tickets are $75 each or $65 for two or more persons. To register, contact Barb Caprile at barb@shorewood.com or 414-962-7008.


April 30: Teleseminar

"How to Create a Media Plan," part of the teleseminar series "Intro to Internet Marketing" for health professionals. Perfect for doctors, nurses, spa owners, holistic health counselors, massage therapists, etc. Register at http://publicityhound.net/introinternetmarketing


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends, clients and colleagues.

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm

=======================================================
Joan Stewart
a. k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U. S.A.
Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/The Bucket List Jan 22, 2008

The Publicity Hound's
Tips of the Week
Issue #382 Jan. 22, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.net/ (Blog)
The Publicity Hound®

Circulation: 39,927

=====================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

================================
In This Issue
================================

1. The Bucket List

2. Don't Make Deals Like This One

3. If You Hate Your Job, Read This

4. Media Lead

5. How to Work with Impatient PR Clients

6. "Speakers Cruise Free" Replay

7. Hound Joke of the Week

8. And at My Blog...


======================================
1. The Bucket List
======================================

The opening of the movie The Bucket List shows aging car mechanic Carter Chambers, played by Morgan Freeman, extinguishing his cigarette in an old Chock Full o' Nuts coffee can.

Later, Jack Nicholson as his dying geezer buddy Edward Cole, sings the familiar ditty we've all heard in those Chock Full o'Nuts commercials. It goes like this:

Chock Full o' Nuts is that heavenly coffee, Heavenly coffee, heavenly coffee, Chock Full o' Nuts is that heavenly coffee, Better coffee a millionaire's money can't buy.

That's called product placement. And when Jack sings about your product, well, it doesn't get much better than that.

Whether you're selling jewelry or purses, cars or coffee, product placement opportunities on the sets of TV shows and movies await Publicity Hounds who are smart enough to go after them.

While the Chock Full o' Nuts placement, no doubt, required deep pockets, many others don't.

If you supply cases of your company's bottled water for the stars to drink while they're shooting, a bottle just might show up in the final version of a movie or TV show.

After your product shows up on the screen, there are lots more opportunities. For example, InStyle magazine has a "Where Can I Find" column each month. It might feature a huge photo of an actress wearing a necklace on the set of a movie. It gives you the brand name and price, and the website where you can buy it.
That kind of publicity is free and powerful.

Product placement experts Amy Bates Stumpf and Rebecca Lightsey joined me in December for the teleseminar "How to Get Your Consumer Products onto the Sets of Movies & TV Shows." We recorded it, and it's available as a CD or an electronic transcript that you can be reading as soon as your order is approved. Only $39.95.

Order the CD at http://tinyurl.com/39bnqb

Order the electronic transcript at http://tinyurl.com/3y38hj

I loved The Bucket List, by the way, even though it got lousy reviews.


========================================
2. Don't Make Deals Like This One
========================================

Twenty years ago, I would have been horrified to hear about a deal like this one between a hospital and a daily newspaper.

But today, the line between editorial and advertising is so blurred that it's of little surprise.

WEAU TV-13 in Eau Claire, Wisconsin tried to negotiate a deal with the local Sacred Heart Hospital in which the station would air medical stories featuring personnel only from that hospital and its affiliates, but not employees of other Chippewa Valley hospitals or clinics.

TV news director Glen Mabie was so outraged that he resigned. He said he was unsure whether the hospital would pay TV-13 as part of the agreement but that the exclusive deal posed an obvious conflict of interest.

The company decided not to proceed with the agreement, but the local newspaper got wind of it. You can read the entire story at http://tinyurl.com/322s88

I ran this by my friend, TV producer Shawne Duperon, for her comments:

"Yikes! Kudos to Glen Mabie for taking an ethical stand. Coming from a health reporter background, this would be a nightmare as a journalist! WEAU was completely crossing every ethical boundary that literally holds the newsroom together.

"In news, everything is about finding many sources (angles) to help you tell stories for the community. It would be like only talking to the NAACP for all civil rights issues.

"Creating a deal would also alienate all the other medical resources, organizations and clinics in the community. The deal could only fall flat on its face because it violates the very existence of journalistic news gathering processes."

My own take is that the stench from all that bad publicity is as harmful to the hospital as it is to the TV station. So if media outlets offer you a deal like this one, run the other way.

Besides, smart Publicity Hounds don't have to sleaze their way onto TV. Shawne says it's easy to get on the local news and that a well-delivered pitch to the newsroom in the morning can sometimes get you onto the news that night. She explains "How to Get onto the Local TV News Tomorrow," available as a CD or an electronic transcript you can read as soon as your order is approved.

Read more about what you'll learn at http://tinyurl.com/4zpuz


=========================================
3. If You Hate Your Job, Read This
=========================================

When you hear the phrase Internet marketer, you probably think of a geeky guy with thick glasses, hunched over his laptop all day buying Google pay-per-click ads and watching the orders roll in.

That's one description.

I'm an Internet marketer, too. And I've worked hard to build my business to the point where I don't have to travel anymore. No more sleeping in airports, living in germ-laden hotel rooms or eating lousy food on the road.

I do most of my work in my pajamas or jeans and a T-shirt. About 98 percent of my revenue is generated in front of my computer, where I can also promote myself to the hilt.

I leave my home office so seldom these days that I don't even use a weekly planner. All my appointments are on a large wall calendar.

Most afternoons, I take a quick nap in my own bed, with Bogie asleep next to me in her kennel.

During the summer, I take frequent mid-morning breaks to weed the garden or pick a bouquet of flowers. Then I make my own healthy lunch.

With the help of Christine Buffaloe, my part-time virtual assistant, I've cut back my work week drastically and created several new revenue streams that have boosted my income. I can take vacations and long weekends when I want, without reporting to anybody.

Oh, did I mention that I've got the best boss in the world? Me.

Much of what I've done to morph from consulting/speaking into almost all Internet marketing is the same as what Alexandria Brown, "The Ezine Queen," teaches in her workshops. We've presented at the same events, and she's the real deal.

After hours of editing, polishing, and coddling, the brand new 2008 version of her "Online Success Blueprint-in-a-Box" is finally ready. It's perfect for anybody who hates their job, is already an expert in a certain topic, and wants to work on their own, at home, in front of their computer.

It's the home version of the exact same program she taught live a few months ago. You can see everything you get right now at http://tinyurl.com/ea6od (but turn down your speakers if you're at work).

She's selling only 147 copies of this version, so act now before you miss it. Read the success stories of her clients who have followed in her footsteps at http://tinyurl.com/ea6od


=========================================
4. Media Lead
=========================================

Mildred Culp, who writes the syndicated Workwise column, is looking for people who retired but have gone back to work for the same company or a different company. She has research indicating that this group needs to be managed by employers rather than left on their own. She wants to interview those who agree or disagree. Don't be shy if you have a relative to suggest. Source must be post-retirement, 65 or older. Send leads to mailto:workwise@comcast.net


============================================
5. How to Work with Impatient PR Clients
============================================

This week, four Publicity Hounds have advice for Gail Sideman of Milwaukee, Wisconsin. She wants tips on how to work with impatient PR clients who expect immediate results.


From Lanada Chanel:

"I have begun keeping track of published articles, editorials, press announcements, TV appearances, etc. we have gotten (however big or small they are). I list them, attached to monthly invoices, along with the time spent making calls to try to get her speaking engagements and the community relations work we're doing for her just so the client can see how much time and relationship building goes into this whole process.

"I figure that when the clients see how that all adds up, they can choose to either handle it all themselves and run their business, which already keeps them overwhelmed, or let me do what I feel I do best."


Barbara Rozgony:

"Since we transitioned away from counting clips to more of an SEO/virtual PR visibility approach, we find that our clients appreciate their different, but more measurable and immediate results. Within 24-48 hours, many of our clients land on page one of Google news for the desired search terms.

"After a few web releases, many of them vault way ahead of their competition, both in terms of number of Google results and page rank. One client showed up at 4, 5 and 6 on page one for their keyword term for the first month or so after their release. Three months later, their news release shows up at 35/232,000 results-- while their own site is buried many, many pages back."


From The Publicity Hound:

"If clients are obsessed with immediate results, then give them immediate results. Not in the traditional media, but in the hundreds of social media sites like MySpace, Facebook, YouTube, and Squidoo. Choose just a few, create their profiles, and then teach them how to use the sites. If you do it right, they could see a boost in traffic---and possibly sales---in just 24 to 48 hours.

Read all the responses to this week's Help This Hound question at http://tinyurl.com/23kk33


================================
6. Speakers Cruise Free Replay
================================

"Speakers Cruise Free: Trade Your Talents for Free Luxury Cruises," a one-hour interview with Daniel Hall, shows you how to turn your hobby or expertise into a cool presentation you can offer to cruise ship lines that are looking for experts to entertain and educate their passengers. Listen for free at http://www.speakerscruisefree.com/houndcall

Help this Hound will return next week.


=================================
7. Hound Joke of the Week
=================================

Thanks to self-publishing guru Dan Poynter of Santa Barbara, California for pointing out this:

The California town of Carmel-By-The-Sea has created the nation's first official doggie drinking fountain. It's called the "Fountain of Woof" and features a life-size dog's head spurting water from its mouth onto a step arrangement of rocky pools from which pooches can drink. Mayor Sue McCloud said the fountain was created "by pupular demand."


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.

http://www.publicityhound.com/dogjokebook/


================================
8. And at My Blog...
================================

Book promotion tip: 'Cool Book of the Day'
http://tinyurl.com/3b6gfw


Video pitching will become overused
http://tinyurl.com/3yk38g


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends, clients and colleagues.


You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm

=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U.S.A.Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/What You Can Learn from a Puppy August 28, 2007

The Publicity Hound's
Tips of the Week
Issue #361 Aug. 28, 2007
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
The Publicity Hound®

Circulation: 35,280

=====================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

Need help with publicity?
See the resources list at
http://www.publicityhound.com/resources.htm


=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn't subscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

*******************************************************

Miscellaneous Items:

--I am looking for guest presenters to join me during a weeklong series of teleseminars on how nonprofits can generate publicity. If this is your area of expertise, and you'd like to partner with me to create a product we can both sell, email me at Mailto:JStewart@PublicityHound.com?subject=NonprofitPublicity and tell me why you're an expert, and suggest a specific sub-topic you would like to address.

--"How to Help Your Boss or Client with a Publicity Campaign," a series of Publicity Hound University teleseminars I conducted in June for assistants, virtual assistants and interns, will be ready for sale next week as electronic transcripts, CDs or MP3 files. I'll be offering a special deal to subscribers of this newsletter before I roll out this product to the public. Don't miss next week's issue.

--Thanks to the many Hounds who responded to last week's request for tips on how you're getting through to the media during these days of shrinking newsrooms. Your comments were wonderful, and I'll be posting all of them over at my blog in the next few weeks. Stay tuned.

*******************************************************
================================
In This Issue
================================

1. What You Can Learn from a Puppy

2. A Ribbon-cutting Worth Publicizing

3. Jump on this Art Controversy

4. Media Leads

5. Promoting a Canadian Boarding School

6. Help This Hound

7. Hound Quote of the Week

8. And at My Blog...


======================================
1. What You Can Learn from a Puppy
======================================

Meet Bogie, our new puppy, at my blog at http://tinyurl.com/2ufguh

She's an 11-week-old purebred German Shorthaired Pointer, the love of our lives.

Bill is in charge of training her because she'll be his hunting companion. I'm devouring the book "Training in No Time," written by dog training expert Amy Ammen, who was in my mentor program, so I can keep up with what he's doing.

After only six days with Bogie, my first experience living with a puppy, I'm learning about things like:

--Persistence. She was out of sight for just a few minutes yesterday and chewed on the "Warning" tag that was sewn into the seam of her doggie bed. She didn't stop gnawing until the entire label was in her mouth. Thankfully, I retrieved it before she could swallow it.

--Risk-taking. We took her on her first walk at the beach yesterday afternoon. She was fascinated by the sights and sounds of the waves lapping at the Lake Michigan shoreline, but decided it was too early to venture into the water. I'm betting she at least sticks a paw into it the next time out.

--Responsibility. After she pooped on our living room carpet this morning, I realized it was my own fault because I became too engrossed in writing the newsletter to give her frequent potty breaks. I'm now relying on a timer to alert me every 30 minutes so we can visit the backyard.

--The importance of grieving after the loss of a pet. Cody, our beloved German Shorthaired Pointer, died on Jan. 13 this year. We needed several months to cry, work through the grief, and heal our hearts so we could welcome a new puppy into our lives and give her our full attention. Bill took Bogie to visit Cody's grave in the backyard, and he told her she has big shoes to fill.

--Opportunity. She's napping in her kennel right now, next to my desk, and I'm racing to complete this newsletter before she awakens for another who-knows-how-many-hours of bedlam.

--Rudimentary engineering skills. Her metal kennel, a big shipping box and a large plastic wastebasket, placed side by side, prevent her from crawling under my desk, where she can chew, then pulverize, a tangled mess of computer wires.

Did the headline on this item catch your attention?

If so, consider creating a list of tips called "What You Can Learn from a Puppy" or "What You Can Learn from a Kitten" or "What You Can Learn from a Porpoise"--or any critter of your choice--and slant it to people with a particular problem or concern.

Then provide a list just like I did. You don't even need to be a pet owner to pull this off.

Submit the list or article to online article directories and your list of media contacts. Heck, the editor of a trade magazine might even welcome an article like this one if the tips dovetail perfectly with what readers need. If you don't want to use this format, consider the same title in a Q&A format, or even a quiz.


Tips lists, Q&As and quizzes are only three of several kinds of briefs I teach you to write in "Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them." It's available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.

Read more about what you'll learn at http://tinyurl.com/d74h7


========================================
2. A Ribbon-cutting Worth Publicizing
========================================

I hate ribbon-cuttings of any kind, and most of you have heard me preach that journalists hate them too and usually refuse to cover these cheesy, staged media events. That's because most people are tired of seeing them.

Even attempts at clever or cutesy ribbon-cuttings usually fall flat. But this one is so unusual that it's worth mentioning. I found it over at Alan Sharpe's Direct Mail Fundraising Blog at http://tinyurl.com/2mu4aa

Here's Alan's hypothetical example of a compelling ribbon-cutting:

"Instead of a ribbon-cutting photo featuring your leaders, why not take a photo that features your donors? Let’s say you mailed a special appeal letter six months ago, asking for funds to build a wheelchair-accessible ramp at your summer camp for kids. The money came in, the ramp is complete, and the project was a success.

"You could run a story in your newsletter with the headline, 'New Wheelchair Access Ramp Completed,' accompanied by a photo of the ribbon-cutting ceremony with this caption: "Our executive director cuts the ribbon during the opening ceremony for our new wheelchair access ramp." Boring. The focus of the story is the ribbon and the ramp, not the benefits of the ramp (who it helps) or the cause of the ramp (the donors).

"Instead, you could take a photo of a camper descending the ramp all by herself in her motorized wheelchair. Surrounding the ramp are the volunteers who donated their time, and a representative sampling of donors who gave their gifts. They are all waving and applauding as the girl makes her way to the bottom of the ramp, ready to break through the inaugural ribbon at the bottom with her legs (much the same way Olympic runners do with their chests).

"The headline reads: 'New Wheelchair Ramp Gives One Camper--and Many Donors--a Big Lift.'

"The photo caption reads: 'INCLINED TO MAKE A DIFFERENCE: Dozens of Camp Wikiming volunteers and donors celebrate as 13-year-old Kirsten Jacobs enjoys the fruit of their love, labour and generosity--the new wheelchair access ramp to Lansing Hall."

Thanks, Alan. Newspapers and TV stations might even be willing to cover this one.

The next time you're tempted to break ground, cut a ribbon or pass a check, slap yourself. Then consider all the creative alternatives mentioned on "Fun Alternatives to Boring Ground-breakings, Ribbon-cuttings and Check-passings." It's available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.

Read more about what you'll learn at http://tinyurl.com/7cl6z


=======================================
3. Jump on This Art Controversy
=======================================

If you're stumped about how to generate publicity, one of the best ways is to piggyback onto a controversy with strong opinions.

It isn't too late for artists, African-Americans and others to jump into the fray that's erupted over the Beijing "sculpture of record" for the Martin Luther King Jr. Memorial set for the National Mall in Washington, D.C. Critics are complaining that the choice of Lei Yixin of China over a black American amounts to"outsourcing."

National Public Radio has already devoted at least three stories to this topic at http://tinyurl.com/2ed7nj

If you know how to write an opinionated, succinct letter to the editor, you're much farther ahead than most Publicity Hounds, and you can use newspaper and magazine editorial pages over and over again to promote your product, service, cause or issue.

"How to Use Newspaper and Magazine Editorial Pages" shows you how. You'll even learn how to approach the all-important (and sometimes pompous) newspaper and magazine editorial boards and ask them to support your cause or pet project.

Read more about you'll learn at http://tinyurl.com/5wh45


======================================
4. Media Leads
======================================

--Do you know someone who recently obtained a good job outside of public relations? What was the winning tactic? WorkWise columnist Mildred Culp is looking for multiple sources to discuss what they did to get a full- or part-time job. WorkWise is syndicated inprint and online in such papers as The Hartford Courant, the nation's longest-continuously published newspaper, and The DallasMorning News. Mailto:Workwise@Comcast.net?subject=JobHuntingTactic


--Eastonsweb Multimedia recently launched Broadcast Charlotte, an online video channel delivering educational content and event coverage that most small businesses in Charlotte, North Carolina do not receive. Event coverage includes local grand openings, seminars, new product announcements and related content. "Educational content will help small businesses get better PR, improve networking skills, learn from top entrepreneurs and more," says videographer John Easton. Learn more at http://www.broadcastcharlotte.com/


--Baby Boomer couples are invited to apply for the pilot of a new television show "Life Begins at 40." This is how they describe the show: "For many people in their 40s and 50s, the time has come to restructure their life and do something they’ve always dreamed of. It could be anything from owning a Bed & Breakfast to running a Scuba Diving School in the Caribbean. Our television show, 'Life Begins at 40' will give a husband and wife team an opportunity to Road Test their Dreams. Contact Amber Mike, associate producer, at mailto:amber.mike@rdfnewyork.com or 646-747-7940


Thanks to Publicity Hound Dana Hall for tipping us off to this one.


==========================================
5. Promoting a Canadian Boarding School
==========================================

This week, four Publicity Hounds have tips Julie Ann Kodmur from St. Helena, California. Julie needs ideas on how to generate publicity for Shawnigan Lake School, a Canadian boarding school at http://www.sls.bc.ca/?

"The school is frankly a cousin of Hogwarts---uniform Tudor architecture in all the buildings on campus which slope down to a lake, then bordered by a forest and a huge 'great hall' diningroom with fireplaces...We’ve thought of having J.K. Rowling come to do a reading or present an award."


From Garth Gibson:

"You might want to keep alive your Harry Potter links and ride its coattails as long as you can.

"Another might be to link to the attention boarding schools are getting in other parts of the world like the Middle East. These are two major themes of interest about boarding schools that are in the news these days.

"How has your school changed or stayed the same during and after the Harry Potter craze?"


From Michael Draper:

"Think about creating controversy or a challenge. Maybe try doing some type of challenge between some American schools and Canadian schools every year. Setup something similar to the Calgary Stampede format. Every year a team from the schools would compete for a prize or trophy. Pick something that you are good at...The competition can get sponsors and TV coverage."


From Terri Benincasa:

"Lo and behold, you said it yourself!

"With all the Harry Potter-ness right now, 'having your very own Hogwarts for a truly magical experience (wand not included--but also not necessary)' is about the best PR you could get. Withthat description, I’m considering boarding school for myself!


Read all the responses to this Help this Hound question at my blog at http://tinyurl.com/2hu4o9 Then learn more great ideas in"Special Report #15: Publicity Tips for Schools, Colleges and Universities" at http://tinyurl.com/6uz9g


================================
6. Help This Hound
================================

Kathy McCabe of Washington, D.C. writes:

"My business partner, success coach Margarita Rozenfeld, are co-sponsoring The Tuscany Visioning Retreat at http://www.dreamofitaly.com/public/365.cfm

"It's a week of personal reflection, goal-setting sessions and cultural encounters at a private villa. It's for men and women. We envision the target audience as 30s to 50s--people ready to refocus their lives, maybe change jobs, start a new business, set personal goals. Margarita and I both have email lists in the thousands, and while we've used them to generate some interest, it hasn't been enough.

"It costs $3,199 for the week, including luxurious accommodations at a private villa, coaching sessions throughout the week, pre-and post-retreat phone sessions, nearly all meals, a day trip to hill towns and vineyards, and a cooking lesson.

"How do we publicize this 'new kind of travel experience' to an audience that is used to traditional tours? We're having trouble hitting the right angle. Many thanks to your Hounds for any ideas they can provide."


The Publicity Hound says:

Your landing page has far too many distractions. It should be devoted to one topic only: the retreat. I suggest you read Mark Widawer's excellent ebook "Landing Page Cash Machine" at http://tinyurl.com/y6wws5

Once you've improved the landing page, you'll need many other promotion ideas. And my Hounds are up to the task. Hounds, what would you want to know about this retreat to Tuscany before you commit to spending $3,200? If you have suggestions for Kathy and Margarita, post them to my blog at http://tinyurl.com/2ghdn7


=================================
7. Hound Joke of the Week
=================================

Poem for New Puppy Owners:


Don't chew my books, don't eat my plants,
Don't steal food or underpants.

Don't eat my socks, don't grab my hair,
Don't rip the stuffing from that chair!

Don't eat those peas, don't touch that bush,
Don't chew my shoes, what IS that mush!?!

Eat your treats and drink your drink
Outta the toilet! Outta the sink!

Away from the litter box. It's for the cat!
(And must you kiss me after that?)

Raising a puppy is not for the lazy,
Those rug rats are funny, but also quite crazy.

Don't despair through the toil and the strife.
'Cause after three years you'll get back your life.

So let's go for a walk, and you do your "thing"
And maybe I'll get back my diamond ring.

--Author unknown


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best websites for dog humor.

http://www.publicityhound.com/dogjokebook/


=================================
8. And at My Blog...
=================================

BusinessWeek Chicago to launch in November
http://tinyurl.com/ytywhu

---------------------------------------------------------------

Where to Meet or Hear The Publicity Hound®


September 11: Brookfield, Wisconsin

Association for Volunteer Administration of Southeastern Wisconsin, keynote presentation on "Savvy Media Relations: How to Get Thousands of Dollars in FREE Online and Offline Publicity," 9:45 a.m., University of Phoenix Metro-Milwaukee Campus, 20075 Watertower Blvd. $30 for AVA/SEW and IAVC members, $40 for non-members. Deadline August 31. Learn more at http://www.ava-sew.org/content/blogcategory/5/4/or call Kay Bloesl at 414-571-1327 to register.


September 12: Germantown, Wisconsin

Menomonee Falls Rotary Club, noon, "How to Generate Thousands of Dollars in Free Print, Broadcast and Online Publicity," Lohmann's Steak House, W183 N9609 Appleton Ave. Details pending.


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

If you like these tips, please pass them on to your friends, clients and colleagues.


You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm

=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U.S.A.
Phone: 262-284-7451 (Central)
Fax: 262-284-1737

Publicity tips/Don't ask the wrong Question April 24, 2007

The Publicity Hound's
Tips of the Week
Issue #343 - April 24, 2007
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
The Publicity Hound®

Circulation: 30,778

=====================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine
direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

=====================================

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me that you want to subscribe. If you didn'tsubscribe, you can unsubscribe by clicking the link at the bottom of the newsletter.

Please forward this ezine to anyone you know who needs free publicity to establish their credibility, enhance their reputation, position themselves as employers of choice, sell more products and services, or promote a favorite cause or issue.

*******************************************************

Update on The Publicity Hound Resources List:

Twenty vendors have already claimed a spot on The Publicity Hound's Resources List at http://www.PublicityHound.com/resources.htm

This week, to promote the list, we're making stickers with the URL of the resource list, and we'll be inserting them into every product package that leaves my office. I've also inserted the URL into every "thank you" email message that we send to anyone who buys a product or service from me.

If you sell a product or service to people or companies that self-promote, read how you can be part of the list at http://www.PublicityHound.com/PublicityResources.htm

If you tell me you want to be on the list now, and pay for your spot, I'll start promoting you now. But the clock won't start ticking on your listing until May 1. That means you get free exposure until then.

********************************************************
================================
In This Issue
================================

1. Don't Ask the Wrong Question

2. Let Assistants Help with Publicity

3. Authors, Can You Guess the 7 Secrets?

4. Media Leads

5. Promoting a Driving School

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blog...


======================================
1. Don't Ask the Wrong Question
======================================

Here’s what usually happens when somebody scores a big publicity hit, either in their local newspaper, or on a major TV show.

They see a big spike in traffic to their website. Then within a week or two, the traffic slows to a crawl.

That’s when they email me and ask, "How can we keep the buzz going? How can we turn this publicity into even more publicity?"

Before answering, I visit their website. Then I usually conclude, rather quickly, that they’re asking the wrong question. Instead of worrying about how to turn one publicity hit into multiple hits, they should be more concerned about what to do with all that traffic that’s visiting their website. Right now.

The answer? Start capturing people’s email addresses once they land on the website.

Offer them something for free: a report, an ebook, a White Paper, or a list of tips on how to solve the Number One problem your customers or clients face. When people visit my website, I ask for their email address in exchange for a helpful cheat sheet called "89 reasons to send a press release." I also tell them I’ll send them this ezine every week.

That intrusive box that bounces down from the top of the screen at http://www.publicityhound.com/ is largely responsible for my email database that now has more than 30,000 names. It gives me the power, without spamming, of emailing to a targeted list of people week after week after week, and marketing to them--and often selling to them--until they tell me to stop.

If you’re planning a publicity campaign for yourself or your PR client, don’t start pitching the media until you’ve figured out how to benefit from all that publicity.

I don’t care whether you’re a Fortune 100 company or a stay-at-home mom who sells Tupperware from a one-page website. Traffic at your website is worthless if you can't hang onto most of it, then dazzle those visitors with your knowledge and expertise so they eventually become customers.

Can't think of anything to give away in exchange for an email address? I have 55 ideas, and I included them all in "Special Report #51: 55 Free Things You Can Offer to Generate Publicity or Capture People's Email Addresses." Only $10.

Read more about what you'll learn at http://tinyurl.com/6uz9g


========================================
2. Let Assistants Help with Publicity
========================================

One of the smartest moves I ever made was hiring a virtual assistant.

She frees me from time-consuming, energy-sucking grunt work so I can concentrate on the creative, fun and profitable projects I love.

That got me thinking. What could you Publicity Hounds accomplish if you had an assistant to help you?

What about those of you who already have assistants? If your assistant was trained on how to help with many aspects of your publicity campaign, just think about those important projects you could concentrate on!

If you don't yet have an assistant, did you know you can hire a virtual assistant for as little as $30 an hour? Your VA doesn't have to live near you. VAs, who are independent contractors, can live thousands of miles away from their clients, and still do a fabulous job.

Right now, I’m planning the content for a series of teleseminars that I'll host during the next several weeks to train assistants, virtual assistants, executive assistants and summer interns on how to help their bosses manage a publicity campaign.

For example, they'll learn how to do the all-important research that’s necessary before the boss starts pitching specific reporters and bloggers. I’ll teach them how to write routine press releases and what to do after they’ve written them.

I'll even do a training session on user-generated video that explains how they can shoot their own video of special events, commentary, news stories or feature stories for use on your local evening news, or on national news channels like CNN.

They’ll learn about photos and graphics, and other topics such as how to get the boss in front of the best bloggers. But before I get too deep into the content, I want to know what you think I should be teaching them.

If you have an assistant or an intern, or you plan to hire one, I hope you’ll answer 5 questions that will help me plan this course around your needs. If you complete the survey, let me know which of my two special reports you'd like me to email to you--my way of saying thank-you.
This survey is only for Publicity Hounds who already have assistants or interns, or who will be hiring them within the next month or two.

Take the survey at http://www.surveymonkey.com/s.asp?u=943413741903

If you want to get a jump on training your assistant, you can start right now. One of the first things your assistant should be doing is submitting your articles to online article directories.

Sharron Senter explains how on "How to Submit Online Articles That Pull Traffic to Your Website." It's a recording of a teleseminr we conducted, in which she explains how she gets from 30 to 100 sales leads a month from this simple strategy. It's available as a CD or an electronic transcript that you can be reading as soon as your order is approved.

Read more about what you'll learn at http://tinyurl.com/5zvga


=======================================
3. Authors, Can You Guess the 7 Secrets?
=======================================

I was on the teleseminar call last week when Steve Harrison explained the seven things that the top 3 percent of authors---the most successful---do.

I'm betting that most of you who already have written books, or are thinking of writing them, wouldn't be able to take an educated guess and nail four of the seven.

If you don't know what the seven secrets are, you'll end up wasting hours of time and thousands of dollars trying to make a living selling books. (Hint: That ties into one of the seven things Steve discussed on last week's call.)

He's letting Publicity Hounds listen to a rebroadcast of the 81-minute call until May 8. Then he's removing it. Listen to it at http://snipurl.com/AuthorSecrets

His next teleseminar, this Thursday, is for authors and anyone else who has a product or service to sell and wants to build a publicity machine that runs round-the-clock.

He'll explain why conventional press releases are usually not the best way to contact journalists (I agree) and what to send instead.

He'll tell you what a "Good Morning America" producer says is the absolute best way to pitch the show--something very few publicity-seekers do. But it dramatically increases your chances of getting booked.

And Steve will tell you about the surprisingly simple strategy a former "Oprah" guest booker says everyone should use when pitching the show.

This free call will run approximately 75 minutes. You can listen to it at 2 PM Eastern (11 AM Pacific) or at 7 PM Eastern (4 PM Pacific). It's the third preview call for his upcoming year-long Quantum Leap Marketing Coaching Program. Learn more about Thursday's call and register at http://snipurl.com/QuantumLeapCall2


=================================
4. Media Leads
=================================

--The Frommers travel website at http://www.frommers.com/ has an average of 1 million visitors a month who view some 18 million pages. About 250,000 subscribers receive a related newsletter three times a week. Here's one way to get into Frommers. Robert Fisher contributes two articles a month after making worldwide trips. He welcomes individual or group invitations to regions, cities and other destinations, as well as resorts, hotels, cruises, tours, guest ranches and attractions. His articles appear about one to three months after his travel. Contact him during March, June, September and December. Write to him at 315 West 55th Street (5A), New York, NY 10019. Call 212-246-3527. Or mailto:bobharu@aol.com. This lead is courtesy of Travel Publicity Leads, a newsletter that provides contact information for reporters, editors, freelancers and other media outlets that want your travel-related news. Get 10 free issues at http://snipurl.com/19bcz


--Author Gary W. Toyn is looking for stories about unsung or little-known American heroes for his book "Quiet Heroes: America's Greatest Stories of Heroism You've NEVER Heard." He is looking for heroes who, in a singular act, ignored their own safety to protect or save the life of another and, since that event, have lived a life of honor and integrity. If you'd like to nominate a hero, complete the form at http://americanlegacymedia.com/unsungheroes.htm


--"That Marketing Show," an Internet radio show with host Rodger Roeser, needs 30-second and 60-second audio public service announcements to air during the show. This is a chance for nonprofits to get exposure in front of thousands of marketing industry executives who decide which organizations their companies and clients should align with. If you don't have a PSA, the producers can professionally record one for you for a small fee. Learn more at http://www.thatmarketingshow.com/main/index.php


PSAs are only one of dozens of ways for nonprofits and charities to generate publicity. Learn all the others--all can be done on a shoestring budget--from Paul Hartunian. We recorded a CD called "Failproof Publicity Tips for Your Nonprofit." It's also available as an electronic transcript that you can download a few minutes after your order is approved.

Read more about what you'll learn at http://tinyurl.com/29dba


===================================
5. Promoting a Driving School
====================================

This week, 10 Publicity Hounds have tips for Roger Pozeznik of Kalamazoo, Michigan. He wants to know how to promote his driving school, which competes with two other driving schools nearby.


From Lisa Montagna:

"Joan is always giving us tips on how to piggyback off of news events or holidays. Since driving schools are typically targeting teenagers, why not reach out to media in your area during prom season? You can offer '5 Driving Tips to Keep Your Teen Safe This Prom Season.' It might also be useful at graduation time: 'BuyingYour Teen a Car for Graduation? Here are 5 Tips to Keep Him Safe Behind the Wheel.'


From T. Jackson:

"You might consider a 'bring a friend' program. If two teens signup at the same time, they get a discount. Also, consider other markets. Not all adults know how to drive (my mom, who is from London and never needed to drive, didn’t learn until she was 55). What about immigrants or non-English speakers?


From Ayana Glaze:

"Think of issues that affect driving and write and submit articles about that. Go against the norm. Instead of driving while talking on cell phones, discuss issues on driving when angry. Offer reasons for calming down before getting behind the wheel. Speak at area high schools and colleges on safe driving. Partner with local MADD offices. Hold a teen driving mixer."


The Publicity Hound says: Don't forget good old Craigslist, which has a list for Ann Arbor. But before you start posting, learn the best strategies for using this giant community bulletin board. Nancy Mills, a Craigslist expert, explains how on "How to Use Cragislist as a Global Publicity Tool." It's one of my most popular CDs and electronic transcripts.

Read more about what you'll learn at http://tinyurl.com/geog2


Read all the responses at http://tinyurl.com/2sg7ad


================================
6. Help This Hound
================================

Kare Anderson of Sausalito, California writes:

"I am a friend of Jenna Raby, co-founder of the company LaborFair at http://laborfair.com/ It's an online referral communityof reliable, quality workers for all on-demand household labor. Consumers get fre*e, real-time access to hundreds of local worker profiles, pictures, and professional references, and consumers connect directly with already available, qualified but underemployed workers.

"For the first time, time-pressed consumers have a fast way to find reputable household help online (cleaning, repair, gardening, childcare, etc.) through LaborFair. It just launched in 15 San Francisco Bay Area cities, from San Jose to Sausalito.

"By paying LaborFair just $15 a month for a listing, workers can bypass costly (for them) and time-consuming neighborhood flyer distribution or agency representation that cuts deeply into their take-home pay. Better than Craigslist for this service, think of LaborFair as an Ebay for household services, with fair trade built into the business.

"Can your Hounds think of ideas for promoting this service throughout California?"


The Publicity Hound says:

I know my Hounds will be willing to do a lot of the heavy lifting for your friend. Hounds with great promotion ideas for Kare can post them to my blog at http://tinyurl.com/235dwl

I also suggest you check out "The Fastest, Cheapest, Easiest Waysto Publicize Your Small Business." It was a teleseminar I conducted with Jeff Zbar, the U.S. Small Business Administrations's 2001 Journalist of the Year. Jeff offers dozens of suggestions on how to publicize small businesses just like this one, and the driving school in the previous item. It's available as a CD or an electronic transcript that you can be reading as soon as your is approved.

Read more about what you'll learn at http://tinyurl.com/3tbbp


================================
7. Hound Joke of the Week
================================

Thanks to Elizabeth Guy of St. Louis, Missouri for this one, her favorite dog joke from the great comedian George Carlin:

"What does a dog do on his day off? He can't lie around--that's his job."


=================================
8. And at My Blog...
=================================

Why you should read reporters' blogs
http://tinyurl.com/2m6j2p

Amazon best-seller campaigns not worth it
http://tinyurl.com/2t5bp4


---------------------------------------------------------------

Where to Meet or Hear The Publicity Hound®


April 27, 2007: Webinar

Women Business Owners Virtual Growth Summit Webinar. I'm presenting a session at 1 PM Eastern Time on how to become an expert in your topic, then generate online and offline publicity. Register at http://www.businesswomensgrowthsummit.com/


May 12, 2007: Fort Lauderdale, Florida

Florida Speakers Association: "The New Rules of Press Releases: How to Write Them for Consumers, Not Only for Journalists." 9a.m. to noon. "Sleeping with the Competition: How to Collaborate with Other Speakers to Create Profitable Products." 2 to 4 p.m. For more information, call 561-630-7766 or visit http://www.florida-speakers.org


PERMISSION TO REPRINT: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

If you like these tips, please pass them on to your friends, clients and colleagues.

You are receiving this because you signed up for it at The Publicity Hound® website at http://www.publicityhound.com/ or you told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and has a strict anti-spam policy. Read my privacy policy at http://www.publicityhound.com/privacypolicy.htm


=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
U.S.A.
Phone: 262-284-7451 (Central)
Fax: 262-284-1737