Publicity tips/The Beauty of Inflight Publicity Oct 28, 2008

The Publicity Hound's
Tips of the Week
Issue #422 Oct. 28, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)

Circulation: 50,888

==========================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

==========================================

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me that you want to subscribe. If you didn't subscribe, you
can unsubscribe by clicking the link at the bottom of the
newsletter.

Please forward this ezine to anyone you know who needs free
publicity to establish their credibility, enhance their
reputation, position themselves as employers of choice, sell more
products and services, or promote a favorite cause or issue.

**********************************************

How to do Social Networking, Run a Business & Still Have a Life:

This is the teleseminar many of you have been begging me to
offer.

If you didn't know any better, you'd think that BL Ochman, one of
the most prolific and well-respected bloggers and social
networkers, does social networking 24/7, but she doesn't. Join
us on November 6 for a 70-minute teleseminar and hear her explain
how she rations her time, uses a variety of social networking
tools, and still manages to set aside a huge chunk of her
schedule each day for client projects. She'll also explain how
she'll use social networking to launch a new business---tips many
of you can use to promote your existing businesses.

Register at http://tinyurl.com/6kswbc

See Item #2 below.

**********************************************
================================
In This Issue
================================

1. The Beauty of Inflight Publicity

2. Two More Social Networking Tasks

3. Newspaper Circulation Plummeting

4. For Authors Only & a Correction

5. Promoting a 10th Anniversary

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blog...


========================================
1. The Beauty of Inflight Publicity
========================================

Fasten your seat belts and make sure your tray tables are in
their full, upright and locked positions. It's time to fly into
the hemisphere of inflight publicity.

"I never really considered in-flight magazines until your
suggestion prompted me to contact one of the major airlines and
pitch our product, a pair of compact binoculars," says Jason
Claybrook, a public relations specialist with Carl Zeiss Sports
Optics. "It was very well-received by the editors and we ended up
in Delta Sky's 'Splurge of the Month' section."

Jason's company received such tremendous feedback from travelers
throughout the world that it allowed them to tap into a market
where they needed more exposure. His success story is one of
dozens I hear each year from happy Hounds who find their way into
the inflight magazines.

The most recent is from Publicity Hound Nancy Juetten, a
publicist who scored a major hit for her client, Zook Hooks, a
company that makes inexpensive but fashionable hooks you can hang
on the end of a table and use to keep your purse or bag off germ-
laden floors.

Zook Hooks are featured in the holiday gift section inside the
November issue of Alaska Airlines magazine. You can read the
entire story of how Nancy pitched the editors--and spiced up the
pitch with great photos and persistent follow-up that closed the
deal--at my blog at http://tinyurl.com/3l8k7q

When we updated our database this year, we found major changes
such as new publishing companies, contact information, websites,
and new locations for online media kits for 22 magazines. Three
magazines have ceased publication, one changed its name, and we
found eight additional inflight magazines we didn't know existed.
Last year's report featured 43 magazines. This year, you'll find
50.

And this time around, we added 10 more examples of how Publicity
Hounds found their way into these magazines, or new pitches you
can consider using.

Why has so much information changed in 12 months? Mostly because
the magazine and airline industries are in a huge state of flux.
Don't work off an old report and send your information to the
wrong editor. Get our updated report for only $47.

Order at http://tinyurl.com/n3pk4


============================================
2. Two More Social Networking Tasks
============================================

If your head is about to explode with all the information I'm
feeding you on social networking, try to cram two more nuggets of
information into your brain.

The first is about social bookmarking sites. The second is about
photo-sharing sites. Smart Publicity Hounds use both.

Bookmarking sites like http://digg.com/ let you record, or vote
for, your favorite websites, blogs and articles. The more votes a
particular article receives, the higher it rises to the top of
the list at those websites. You can see other people's
favorites, and they can see yours.

Social bookmarking has several advantages:

--It helps promote your expertise because when people see your
recommendation, they will be curious about what other sites
you've recommended.

--It gives you a link back to your own site. If they're
impressed with the content, they might visit your website to see
what other information you have there.

--Social bookmarking sites pull huge amounts of traffic so you
have the potential to get in front of a lot of people.

--It lets you join the conversation online.

--It's great in Google's eyes. If Google recognizes a large
number of incoming links to a particular article or blog post,
Google thinks that if a lot of people are voting for it, it must
be good. Backlinks, or sites that link to your site, are
important. Through bookmarking, you could prompt a large number
of bloggers to link to your content if the headline and content
are intriguing, controversial or funny enough.

Photo-sharing sites like Flickr at http://www.Flickr.com have
numerous advantages:

--They let you publish a collection of digital photos online.

--You can also organize and share photos, tag them with relevant
keywords, and use them to attract the attention of people who are
going to these sites and searching for specific types of photos.
If someone is searching for photos of walking shoes, for
instance, and you sell walking shoes, they'll find your photos
and maybe even click through to your website and buy a pair.

--Even though photos at these sites generally don't rank very
high in the search engines, they get huge amounts of traffic.
You never know who is going to be looking for photos associated
with your company.

--Bummed because the local newspaper won't print photos from your
event? Post the photos at these sites, where there may be far
more people looking for photos than there are reading your local
paper.


BL Ochman, one of my favorite bloggers and social media experts,
will explain how to add these two tasks to your work week without
driving yourself crazy. She'll be my guest during a teleseminar
Nov. 6 on "How to do Social Networking, Run a Business & Still
Have a Life." Only 100 seats are available, and I'm anticipating
another sell-out.

If you have another commitment, that's OK. You'll receive the MP3
recording. Register at http://tinyurl.com/6kswbc


=============================================
3. Newspaper Circulation Plummeting
=============================================

Newspapers' paid circulation continues to plummet.

Statistics released this week by the Audit Bureau of Circulations
shows that the largest newspapers in the industry continued to
lose readers. Only USA Today, the biggest weekday paper in the
U.S., and The Wall Street Journal, holding the No. 2 slot,
reported increases--and each grew only 0.01 percent.

The New York Times and the remainder of the top 25 weekday papers
all sank. Paid weekday circulation fell 3.6 percent at The Times,
5.2 percent at the Los Angeles Times, 7.2 percent at the Daily
News in New York, 6.3 percent at the New York Post, 1.9 percent
at the Washington Post, 7.8 percent at the Chicago Tribune and
11.7 percent at the Houston Chronicle.

Readers aren't the only ones leaving newspapers in droves.
Advertisers are too, taking their ad dollars online, or turning
to Craigslist.

How much time are you spending trying to chase down newspaper
reporters and editors at big papers like these, versus focusing
your efforts in the social networking communities like LinkedIn,
Facebook and Twitter where many former newspaper readers can be
found? Reporters and editors at those big papers, by the way,
often search for expert sources at these three sites. If you
aren't there, you lose.

Three teleseminars I conducted the past few months provide
everything you need to get started right now learning the ins and
outs of these sites--and knowing how to promote the right way.

Most of you are already on LinkedIn, but how many of you know how
to use it to promote? Let Scott Allen show you how. He was my
guest expert during a teleseminar series on "How to Use LinkedIn
to Promote Anything--Ethically & Powerfully." It's available as
electronic transcripts and your choice of CDs or MP3s. Read more
about how to persuade your LinkedIn connections to help you
promote whatever you're selling at http://tinyurl.com/5zvzyd


=========================================
4. For Authors Only & a Correction
=========================================

If you're writing a book, far better to know BEFORE you start
writing all the ways you can promote your book. Knowing that
beforehand will help you write the type of book that's easier to
promote.

But most authors have it backwards. They write the book first,
and then learn later that few media outlets or readers care about
what they've written because the content doesn't lend itself
to a good hook or angle.

Steve Harrison wants to give you several tips on how to do it
right. He's offering a free telephone seminar at 7 p.m. Eastern
Time tonight, that includes other strategies you can use to
promote almost any book, product or service.

To reserve your spot on this free 75-minute teleseminar, register
at http://tinyurl.com/6m93g5

You'll also learn:

--Why conventional press releases are usually not the best way to
contact journalists and what to send instead.

--What a "Good Morning America" producer told Steve is the
absolute best way to pitch his show--something very few
publicity-seekers do but dramatically increases your chances of
getting booked.

--The surprisingly simple strategy a former Oprah guest booker
says everyone should use when pitching the show.

--Five proven ways to create a compelling publicity "hook" or
angle.

You'll even learn what to never wear on TV. Sign up at
http://tinyurl.com/6m93g5


Several sharp Publicity Hounds caught my big mistake last week
when I said Mark Victor Hansen & Jack Canfield self-published
their popular "Chicken Soup" series. Shelley Lieber points outs
out: "Their publisher from the beginning to until very recently
was Health Communications, Inc. (HCI), a small publisher in
Deerfield Beach, FL. This is not the first reference I've seen to
them being self-published, so it may be that you received
inaccurate information."

No, I just didn't double-check and I should have. Thanks for the
heads-up, Hounds.


==========================================
5. Promoting a 10th Anniversary
==========================================

This week, four Publicity Hounds have tips for Jeff Elliot of
Cedar Rapids, Iowa, manager at PlanetX, a family entertainment
center. He is looking for ideas on how they can celebrate their
10th anniversary. The website is http://www.planetxfuncenter.com


From Maria Marsala, Chief Business Collaborator:

"How about rolling back the prices to what they were 10 years
ago?"


From Suzanne Sokolov:

"We have four components to suggest:

--A blowout party. One whole day, reserved for all 10 year olds.

--Public recognition. Apply for recognition from Cedar Rapids for
an official proclamation naming the day "Planet X Day"

--A fun educational element. Sponsor jugglers to go into the
schools to teach juggling--this elicits better hand-eye
coordination. Perhaps with give-away balls emblazoned with
the Planet X logo. Use the visit as a means of overlaying a
physics lesson of gravity and planetary motion.

--A charitable element. Free admission or such for adults who
sign up to be a Big Brother or Big Sister."


From Messianic Media:

"The fact that you will be offering 10th anniversary prices means
that price should be a large part of your marketing mix. Try
giving percentage off coupons for specific quarters of the year,
like 15 percent off for the first three months. And advertise
with all local stores."


The Publicity Hound says:

Read all the responses to this week's Help This Hound question
http://tinyurl.com/6okmne

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and include your city and state.


==================================
6. Help This Hound
==================================

This week, I received two Help this Hound questions from the
owners of businesses that sell T-shirts--Andrea Ayers of Boulder,
Colorado and Michelle Pratt-Lienhart of Webster, New Hampshire.
I'm including both of them here because their problem is
similar--how to attract attention and generate publicity and
interest for their shirts.

One company, Tees For Change, sells a line of eco-friendly
apparel that inspires positive thinking. They're available at
their website and in about 200 yoga studios, boutiques and green
stores, including Whole Foods. The company plants a tree for each
tee it sells.

The other company, Just Be, is built around an online
community/blog for people to share how they can Just Be (just be
punk, just be green, just be a breast cancer survivor). It has a
presence on several social networking sites and targets teens,
tweens and twenty-somethings.

You can read both questions and offer your best ideas at my blog
at http://tinyurl.com/6l4oy5


==================================
7. Hound Joke of the Week
==================================

This isn't a joke, but it's a story with a happy ending--and
during fire safety month, too. Read about Leo, a terrier cross in
Australia, that was hailed as a hero on Sunday after it risked
its life to save a litter of newborn kittens from a house fire.

http://www.msnbc.msn.com/id/27381659/?GT1=43001


====================================
8. And at My Blog...
====================================

Top 75 PR blogs: Is Your Favorite on This List?
http://tinyurl.com/6f38ch

Artists, Don't Let the Bad Economy Paralyze You
http://tinyurl.com/5oqe3l



DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

Http://www.publicityhound.com/dogjokebook/



WHERE TO SEE AND HEAR THE PUBLICITY HOUND:


Oct. 30--Teleseminar


"Using Online PR to Grow Your New Business." Join me and Brian
Soltis, creator of the social media press release, as we share
lots of tips with business owners on how to generate massive
publicity. We'll be taking your questions for a half hour, too.
Register for free at http://tinyurl.com/57smp6


Nov. 6--Teleseminar

"How to Use Publicity To Become an Expert and Grow Your
Business," part of the Business Owner Super Conference. It's
already started, but you can still get in on the action at
http://tinyurl.com/633m83 A terrific training session for
business owners everywhere, with a line-up of top speakers.



PERMISSION TO REPRINT: You may reprint any items from "The
Publicity Hound's Tips of the Week" in your print or electronic
newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends,
clients and colleagues.

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PRIVACY STATEMENT: The Publicity Hound® respects your privacy and
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=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/Social Networking Can Consume You Oct 21, 2008

The Publicity Hound's
Tips of the Week
Issue #421 Oct. 21, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)

Circulation: 50,863

==========================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

==========================================

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me that you want to subscribe. If you didn't subscribe, you
can unsubscribe by clicking the link at the bottom of the
newsletter.

Please forward this ezine to anyone you know who needs free
publicity to establish their credibility, enhance their
reputation, position themselves as employers of choice, sell more
products and services, or promote a favorite cause or issue.

**********************************************

How to do Social Networking, Run a Business & Still Have a Life:

This is the teleseminar many of you have been begging me to
offer.

If you didn't know any better, you'd think that BL Ochman, one of
the most prolific and well-respected bloggers and social
networkers, does social networking 24/7, but she doesn't. Join us
on November 6 for a 70-minute teleseminar and hear her explain
how she rations her time, uses a variety of social networking
tools, and still manages to set aside a huge chunk of her
schedule each day for client projects. She'll also explain how
she'll use social networking to launch a new business---tips many
of you can use to promote your existing businesses.

Register at http://tinyurl.com/6kswbc

See Item #1 below.

**********************************************
================================
In This Issue
================================

1. Social Networking Can Consume You

2. Great Tip for Getting onto TV

3. The Voice of GOOG-411

4. The Big Lie About Self-publishing

5. Promoting a Photography Studio

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blog...


=========================================
1. Social Networking Can Consume You
=========================================

I go over to Twitter, call up the profile of somebody I'm
following, and I see she's posted 6,698 tweets to my piddly 108.

So I call her on the phone and ask her how many hours a day she
spends on Twitter. I know it isn't 24 because she sometimes
tweets that she's headed off to bed. How many, then? Ten? Twelve?
Twenty?

When she tells me she spends about an hour and a half throughout
the entire day, I'm stunned.

We start talking about Facebook. She says she relies so heavily
on Twitter posts and Facebook email to communicate with her
friends and followers, that she seldom relies on traditional
email anymore. In fact, if you want to communicate with her, go
find her on Twitter or Facebook.

Her blog about online PR campaigns is one of my favorites. She
writes occasionally about her client projects, and I often sit
here and wonder, "When does she have time for clients, let alone
sleeping and eating?"

Meet BL Ochman, one of my heroes--a prolific writer and blogger
who calls 'em like she sees 'em. Many longtime Publicity Hounds
know her name because I've written about her here, and she's been
a guest on several of my teleseminars, including one of my most
popular on how to write a pitch letter that's more powerful than
a press release at http://tinyurl.com/6yd65

On Twitter, I've seen her beg for help when a plumbing problem
almost flooded her kitchen. She isn't above appealing to her
1,738 followers and asking for advice on whether to take on a
client project.

She gripes, rightly so, about press releases she hates. She tells
us when she picks apples and takes her dog, Benny Bix Ochman, a
Labradoodle, for walks in Central Park. She even tweets to tell
us about her acupuncture treatments. Even though we've met only
once, I know more about her life than I know about the lives of
many of my friends.

Oh yeah. She also does social bookmarking, another form of social
networking. And she says Benny "gets better Google juice than
most corporations" because she writes about him so frequently.

One of the most perplexing problems Publicity Hounds face is
learning how to budget our time in the world of social networking
and not let it swallow us whole. That's why I invited BL to
be my guest during a teleseminar Nov. 6 on "How to do Social
Networking, Run a Business & Still Have a Life."

Many of you have asked for this topic, and BL is the perfect
person to teach you. Read more about what you'll learn, and then
register for one of the 100 seats, at http://tinyurl.com/6kswbc


============================================
2. Great Tip for Getting onto TV
============================================

This idea won't work for run-of-the-mill businesses.

But if you have an unusual book title, company name, or product
or service, it can get you onto the TV news in your local
community. It's courtesy of John Kremer's excellent Book
Marketing newsletter at http://www.bookmarket.com/tips.htm

Bobbie Lee, author of Straight Man's Pocket Guide to Picking Up a
Hottie, wrote the following note to John:

"Your book recommends making contacts every day. So I never miss
a chance to put my card advertising my book somewhere when I can!

"I saw a Fox station reporter van one day in my neighborhood and
put one on their windshield. They gave it to an Executive
Producer who produces a segment called 'Pillow Talk' during the
news in the morning and they invited me on to talk about my book.
Thanks for your inspiration.

"You can check out my appearance on my local Fox station on
YouTube: http://www.youtube.com/watch?v=7n9r4bgYMPw"


A business card tucked under the windshield. That's all it took.

If you're lucky enough to get on the air, the more difficult
challenge is persuading the TV station to mention your website.
One of the best ways is to offer viewers something for free at
your website--in exchange for a name and email address.

Can't think of anything? I have dozens of ideas and examples and
I list them all in "Special Report #51: 55 Free Things You Can
Offer to Generate Publicity or Capture People's Email Addresses."
Only $10. Order at http://tinyurl.com/6uz9g


=============================================
3. The Voice of GOOG-411
=============================================

You'll never pay for directory assistance again once you start
using GOOG-411, the free service from Google that gives you a
phone number, information about the business you want to call,
and even driving instructions.

As you watch the clever video that explains the service at
http://www.google.com/goog411/ note:

--How Google packed a lot of content and creativity into a 91-
second video.

--The fun challenge at the end to "find the voice of Google."
This is a reminder for Publicity Hounds to issue your own
challenge to your customers or followers to "find the voice"
associated with your company, from your radio ads to the recorded
greeting people hear when they call your company. How about
turning it into a contest?

--Google invited viewers to post their comments regarding the
"find the voice" challenge at YouTube at
http://www.google.com/goog411/ The video has had more than 3.4
million views and has amassed more than 700 comments.


Video ranks right up there as the Number One way to pull massive
amounts of traffic to your website quickly. It's also a powerful
way to generate attention from traditional media, which might not
be interested in covering your events. Publicity Hound John
Easton, a videographer, was my guest expert during a teleseminar
on "9 Clever Ways to Use Video to Become a Publicity Darling in
Your Industry or Community."

It's available as a CD or an electronic transcript that you can
download and be reading as soon as your order has been approved.
Read more about what you'll learn at http://tinyurl.com/5pbgzn


=========================================
4. The Big Lie About Self-publishing
=========================================

One of the fiercest debates among authors and publishers centers
on whether your book is any good if you self-publish.

Purists keep perpetuating the big lie: That self-published books
lack credibility.

It's a ridiculous argument.

Just ask Jack Canfield and Mark Victor Hansen. When they shopped
their first Chicken Soup book to publishing houses many years
ago, they received several dozen rejection letters. Refusing to
give up, they published the book themselves.

It was so successful that the two have since self-published an
entire series of more than 100 Chicken Soup titles that have sold
more than 100 million copies. Add to that a variety of licensed
products such as calendars, greeting cards, nutritional
supplements, and even dog food.

My friend, Steve Harrison, will interview Jack Canfield tonight
at 7 p.m. Eastern and ask him about the other strategies he's
used to become a super-successful best-selling author and
internationally renowned speaker. The call is 90 minutes, and
it's free. Your usual long-distance rates apply.

You will learn:

--How Jack went from an inner city public school teacher to a
best-selling author and speaker.

--Jack's advice if you need revenue within 30 to 60 days.

--How to systematically create word-of-mouth marketing for your
book.

--Jack's insider advice on how to get started as a professional
speaker.

--How the Law of Attraction can help you create a best-selling
book.

Sign up now at http://tinyurl.com/5n2pwm


==========================================
5. Promoting a Photography Studio
==========================================

This week, nine Publicity Hounds have tips for Lisa Hoang of
Honolulu, Hawaii, a professional child and family photographer
who caters to elite clientele. She would like some classy ideas
on how to become more established in this niche. Her websites are
Windward Skies at http://www.windwardskies.com and Tiny Moments
Photography at http://www.tinymomentsphotography.com


From Kelly Watson:

"Get testimonials from other high-end customers and display them
prominently on your website. If you have a blog or an email
newsletter, you can also subtly 'name-drop' important customers
by displaying the work you've done for them or describing a
problem that you've solved for them.

"Potential customers will see that you've got a roster of high-
end clientele, and soon they'll be clamoring to join the list."



From Lori Green LeRoy:

"Consider donating your services to a silent auction for a Junior
League or other social benefit. Often, you can submit marketing
materials and examples of photos. The promotion at the event
would be great, and you could get excellent word-of-mouth
exposure from the person that 'wins' your services."


From Fiona Ingram:

"I live in South Africa and a local photographer came up with a
great idea. Start an album that draws the client back constantly.
For example, do the wedding pics, and add on a good price for
their anniversaries, the pregnancy, right up until the first baby
(and beyond). The baby album idea was to actually give
the client a stunning baby album and bring them back each month
so they capture the year's progress in great pics. You can extend
this to school first days etc. The 'hook' to draw them back will
be a growing record of their family, beautifully photographed.
You can also offer to do separate copies for proud mums, dads and
grandparents."


The Publicity Hound says:

Lisa, how about trying to get onto the local TV talk shows? You
can offer tips for parents who want to get the most out of a
photo shoot if they're having photos taken for their holiday
greeting cards. Yes, you specialize in photographing babies, and
you can certainly mention that during the show. But the greeting
card angle is timely, and it just might get you on the air.

Producers are looking for six traits in the ideal talk show
guest. Connie Dieken, a TV talk show host in Cleveland, explains
what they are and "How to be a TV Talk Show Host's Dream Date." .

It's available as a CD or an electronic transcript that you can
download and be reading as soon as your order has been approved.
Read more about how to get onto talk shows and wow producers so
they invite you back: http://tinyurl.com/3z7ut


Read all the responses to this week's Help This Hound question
http://tinyurl.com/4a4yjv


Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and include your city and state.


==================================
6. Help This Hound
==================================

Jeff Elliot of Cedar Rapids, Iowa writes:

"I am a manager at Planet X, a family entertainment center in
Cedar Rapids, Iowa featuring mini golf, bumper cars, space bikes,
space ball, rock climbing and arcade games. We serve food and
cater to many birthday parties and corporate events.

"Do your Hounds have any clever ideas on how we can celebrate our
10th year anniversary in January 2009? We're planning our
anniversary celebration all of next year. Our website is at
http://www.planetxfuncenter.com "


The Publicity Hound says:

Anniversaries lend themselves beautifully to publicity, as
long as you don't rely on the same old tired ideas. I can think
of several really fun publicity ideas for this one. Let's see how
sharp my Hounds are today. Hounds with great ideas can post them
at my blog at http://tinyurl.com/6okmne


==================================
7. Hound Joke of the Week
==================================

Thanks to Dan Poynter, the self-publishing guru from Santa
Barbara, California, for sharing these great photos of "upside
down dogs." They made me laugh:

http://upsidedowndogs.com/


====================================
8. And at My Blog...
====================================

Life coaches: Offer tips on weathering the economy
http://tinyurl.com/6kcyas


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/



WHERE TO SEE AND HEAR THE PUBLICITY HOUND:

Nov. 6 -- Teleseminar

"How to Use Publicity To Become an Expert and Grow Your
Business," part of the Business Owner Super Conference. It's
already started, but you can still get in on the action at
http://tinyurl.com/633m83 A terrific training session for
business owners everywhere, with a line-up of top speakers.



PERMISSION TO REPRINT: You may reprint any items from "The
Publicity Hound's Tips of the Week" in your print or electronic
newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound® website at http://www.publicityhound.com/ or you
told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and
has a strict anti-spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/Back Door to The Wall Street Journal Oct 13, 2008

The Publicity Hound's
Tips of the Week
Issue #420 Oct. 14, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)

Circulation: 50,851

==========================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

==========================================

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me that you want to subscribe. If you didn't subscribe, you
can unsubscribe by clicking the link at the bottom of the
newsletter.

Please forward this ezine to anyone you know who needs free
publicity to establish their credibility, enhance their
reputation, position themselves as employers of choice, sell more
products and services, or promote a favorite cause or issue.

**********************************************

Not Too Late to Learn the Best Twitter Techniques

Yesterday's teleseminar on "How to Use Twitter to Amass an Army
of Followers, Customers & Valuable Contacts--and Promote" was so
packed with content that I emailed an 11-point summary of the
highlights to everyone who attended. There's still time to get in
on today's call at 3 p.m. Eastern Time, devoted to specific
strategies you can use to promote.

Register at http://tinyurl.com/3lbcaw and you'll get the MP3
downloads and electronic transcripts so you can listen to what
you've missed. You'll also receive the 11-point summary form
yesterday.

**********************************************
================================
In This Issue
================================

1. Back Door to The Wall Street Journal

2. Annoying Facebook Invitations

3. Pompous Press Release = Public Humiliation

4. Media Lead

5. Promoting Do-it-yourself Divorce

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blog...


=========================================
1. Back Door to the Wall Street Journal
=========================================

If you want publicity about your business in the Wall Street
Journal, you don't necessarily have to pitch.

You don't even have to know anyone at the paper.

All it took for the Rev. Thomas Harrison to get a story about his
business in the Wall Street Journal last week was forming a
strong relationship with the religion editor at his local paper,
the Tulsa World, one of the largest dailies in Oklahoma.

Rev. Harrison, who does publicity for churches, also is a secret
church shopper.

In the retail industry, secret shoppers report on whether the
stores they visit are clean and the employees friendly.

Pastors hire Rev. Harrison to report on what he finds during his
undercover visits. Did someone greet him when he arrived? Were
the restrooms clean? Was parking adequate? And what about the
sermons?

Churches, competing for more members during a time when nearly
half of American adults switch religion affiliations, are turning
to corporate marketing strategies such as focus groups, customer-
satisfaction surveys and product giveaways.

The story was a natural for the Tulsa newspaper. A reporter
interviewed him last year, wrote a front-page story, then sent
that story to the Associated Press, the giant wire service. AP,
in turn, distributed the story to its member papers. It has been
appearing all over the Internet ever since.

A Wall Street Journal reporter saw it and called Rev. Harrison
for an interview. The story appeared in Friday's Life & Style
section and online at
http://www.wsj.com/article/SB122358815744820497.html

"I got it the old-fashioned way of building relationships and
letting the folks at the local paper know what I'm doing," he
said. "I knew the religion editor and had been working with him
on other stories for my clients. I told him about the secret
shopper business and one day he called and said, 'We'll be there
in an hour for an interview.'"

The Wall Street Journal story has led to two TV appearances, two
radio interviews, another interview by a daily newspaper in
Oklahoma, and an article in the online version of USA Today on
Friday.

Opportunities like this one for getting into the Journal are a
long shot. But the lesson can't be repeated often enough: form
strong relationships with journalists, the "new media" like
bloggers and ezine editors, and anyone else who publishes
content.

Rev. Harrison, by the way, found his way into this ezine thanks
to a simple email he sent me last week telling me about the Wall
Street Journal article. Now THAT'S a Publicity Hound.

You'll find more tips in "Special Report #49: 17 Ways to Build
Valuable Relationships with Media People." Only $10. Order at
http://tinyurl.com/6uz9g

============================================
2. Annoying Facebook Invitations
============================================

Are you sick of seeing all those invitations from your Facebook
friends who are promoting teleseminars, book-signings, Internet
radio programs and who knows what else?

I am.

Are you vowing to never pester your Facebook friends again with
those invitations? If so, big mistake.

Creating events on Facebook and letting your friends know about
them is one of the most powerful strategies you can use in your
publicity campaign, and it can make the cash register ring.

Last week, I created an event for the teleseminar series "How to
Use Twitter to Amass an Army of Followers, Customers & Valuable
Contacts--and Promote." My assistant spent more than an hour
emailing the invitation to my 1,500 Facebook friends.

As soon as she did, I got 12 registrations at $77 each, for a
cool $924 just from that one promotion technique.

Here's another powerful feature on Facebook. Thousands of people
who are not your friends can see the invitation on the walls of
your mutual friends.

And if your friend responds to the RSVP, even more people can see
it, click through to the page where you're promoting your event,
and sign up. That's what happened to me last week. I described it
in step-by-step detail, complete with screen shots, at my blog at
http://tinyurl.com/4reos4

If you aren't on Facebook yet, what are you waiting for? Jason
Alba explained dozens of tips on how to use this wildly popular
social networking site during two teleseminars earlier this
summer on "How to Use Facebook to Promote Your Business Or
Nonprofit."

The training is available as electronic transcripts and your
choice of CDs or MP3s. Get started on Facebook today at
http://tinyurl.com/3zfdum


=============================================
3. Pompous Press Release = Public Humiliation
=============================================

Thanks to Publicity Hound Kerry Nesbit of Winston-Salem, N.C. for
tipping us off to this column in the New York Times in which tech
columnist David Pogue publicly humiliated Gunnar Optiks, a
company that sent him a pompous press release touting its "high
performance eye wear."

You can read the column at http://tinyurl.com/4oqndr

The column, by the way, opens with the writer's comments about a
previous column he wrote on technology tips. I encourage
Publicity Hounds everywhere to read those tips. They will save
you hundreds of hours of time.

Then read about the pompous press release. Can you imagine being
castigated like that? The next time you send a press release,
will the same thing happen to you?

Make sure it doesn't. Take my free 12-week email tutorial on "89
Ways to Write Powerful Press Releases at
http://www.PublicityHound.com/pressreleasetips/art.htm

If you don't have 12 weeks to learn, you can get the entire
course in an ebook for only $27 at
http://www.publicityhound.com/pressreleasetips/ebook.htm


=========================================
4. Media Lead
=========================================

Money Magazine is looking for families willing to discuss the
dollars-and-cents expenses involved in practicing their faith--
the cost of everything from religious schools and dietary
restrictions to tithing and faith-based investment limitations.
If interested, please email your name, contact information and
family photo, along with a brief summary of your salary, savings
and religion-related expenses, to
mailto:gmannes@moneymail.com?subject=ExpensePracticingFaith


When you respond to queries like these, or you send a press
release or story pitch, do you follow up? Journalists tell you
they never want you follow up. Truth is, they never want you to
follow up if you don't know what you're doing, and most people
don't.

Publicity expert Jill Lublin has specific step-by-step
instructions that will put you in good graces with journalists.
Read more about the teleseminar she conducted with me on
"Failproof Ways to Follow Up," available as a CD or electronic
transcript you can be reading as soon as your order has been
approved. Start following up the right way at
http://tinyurl.com/bmyn7


==========================================
5. Promoting Do-it-yourself Divorces
==========================================

This week, four Publicity Hounds have tips for Jackie Stanley of
Greensboro, N.C., an attorney who needs help promoting a new
website at http://www.ncdivorceschool.com/ It offers training
for North Carolina residents who want to handle their own simple
divorces.


From Carol Stevens:

"I would promote Divorce in an Economic Downturn. Feeling like
you have to put everything off until the economy turns around? If
you were thinking of getting a divorce, save on attorney fees and
learn how to go about it yourself."


From Rekaya Gibson:

"Do research on cities that have the highest divorce rates.
Target your efforts there first. You may want to consider
marketing on sites that provide wedding information. make sure
you get a MySpace page."


From Jay Hamilton-Roth:

"When someone is considering a divorce, finances become a big
issue. Having accountants able to refer your website (further
saving them money) is a big benefit to their clients."


The Publicity Hound says:

How about creating your own TV show on do-it-yourself divorces
and have it broadcast only in North Carolina? PR pro Robert Smith
explained "How to Get Your Own National TV Show for Less Than
$400 a Month" during a Teleseminar I conducted with him. You can
probably get your own statewide show for far less than $400 a
month."

Read more about how to create your own show at
http://tinyurl.com/y4by43


Read all the responses to this week's Help This Hound question
http://tinyurl.com/4uqrs6


Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.


==================================
6. Help This Hound
==================================

Lisa Hoang of Honolulu, Hawaii writes:

"I am a professional child and family photographer. I own a
boutique, on location portrait studio that caters to high-end
clientele. I want my business to be talked about among the elite,
with my clients beginning a relationship with me from the time
their babies are born, or just before with maternity portraits.

"Being an ordinary Jane myself, what are some classy ways I can
become more established in this niche? My websites are Windward
Skies at http://www.windwardskies.com and Tiny Moments
Photography at http://www.tinymomentsphotography.com "


The Publicity Hound says:

Hounds, how about giving Lisa some terrific ideas for promoting
to an upscale clientele? Post your best ideas to my blog at
http://tinyurl.com/4a4yjv


==================================
7. Hound Joke of the Week
==================================

"[My dog] can bark like a congressman, fetch like an aide, beg
like a press secretary and play dead like a receptionist when the
phone rings."

--Former U.S. Congressman Gerald Solomon

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/


===================================
8. And at My Blog...
===================================

Sending Facebook event invitations, RSVPs is time well spent
http://tinyurl.com/4reos4


Hypertarget your message with MyAds on MySpace
http://tinyurl.com/3ljozx


PERMISSION TO REPRINT: You may reprint any items from "The
Publicity Hound's Tips of the Week" in your print or electronic
newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound® website at http://www.publicityhound.com/ or you
told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and
has a strict anti-spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

Publicity tips/CEOs Who Twitter Oct. 7, 2008

The Publicity Hound's
Tips of the Week
Issue #419 Oct. 7, 2008
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
The Publicity Hound

Circulation: 50,851

==========================================

"Tips, Tricks and Tools for Free Publicity"

Receive this ezine direct to your desktop
http://www.publicityhound.com/tipsoftheweek/

==========================================

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or
you told me that you want to subscribe. If you didn't subscribe,
you can unsubscribe by clicking the link at the bottom of the
newsletter.

Please forward this ezine to anyone you know who needs free
publicity to establish their credibility, enhance their
reputation, position themselves as employers of choice, sell more
products and services, or promote a favorite cause or issue.

**********************************************

New Teleseminar: Stop Wasting Time on Twitter

Too many Twitterers are wasting way to much time tweeting about
way too many things they're doing that are way too boring. Learn
how to keep your followers engaged, enlightened and entertained
so they pay close attention when you want to promote something.
Join Twitter expert Warren Whitlock and me for two 70-minute
teleseminars on how to use Twitter to promote. They're from 3 to
4:10 p.m. Eastern Time on Monday, Oct. 13, and Tuesday, Oct. 14.
You can sign up at http://tinyurl.com/3lbcaw

See Item #1 below.

**********************************************
================================
In This Issue
================================

1. CEOs Who Twitter

2. A Cover Story in Kiplinger's

3. Why Many Authors Just Don't Get It

4. Media Leads

5. Promoting Organic Dog Shampoo

6. Help This Hound

7. Hound Joke of the Week

8. And at My Log...


=========================================
1. CEOs Who Twitter
=========================================

Add these four CEOs to the millions of smart business people who
Twitter:

--Jonathan Schwartz, chief executive of Sun Microsystems. He uses
Twitter to announce quarterly earnings. Last week, he linked to
his bog post in which he shared a note he sent to Sun's leaders,
explaining how he wants them to focus their efforts during the
stock market's plunge.

--Michael Hyatt, chief executive of Thomas Nelson, the Christian
book publishers. He says Twitter helps him humanize his company
and connect with his employees, customers and authors.

--Christine Perkett of PerkettPR in Massachusetts. Twitter helps
her firm connect with reporters who often tweet about what their
stories are going to be before anyone else knows about them.

--Tony Hsieh, CEO of Zappos.com, the world's largest online shoe
company. He has almost 14,000 followers on Twitter, many of whom
are loyal customers.

You can read about the other 14 CEOs who Twitter in
BusinessWeek's article titled "Tweets from the Chiefs" at
http://tinyurl.com/566rsp

Now, it's your turn. If you're already Twittering, you're in good
company.

But are you using the site to write memorable tweets that
delight, humor and help your followers? And do you understand how
to use Twitter to promote your product, service, cause or issue
without aggravating them? Do you know the best ways to really
engage your followers so that they actually end up promoting you
to THEIR followers?

I see so many Twitterers who waste time on this site because they
don't understand that you must first give more than you get.
Then, and only then, can you promote. Do it correctly, and you
can turn "tweet tweet" into "ka-ching ka-ching."

Twitter expert Warren Whitlock is one of the savviest Twitterers
I know. That's why I invited him to be my guest expert during two
teleseminars next week on "How to Use Twitter to Amass an Army of
Followers, Customers & Valuable Contacts--and Promote."

On Monday, Oct. 13, we'll deal with the basics of the site. On
Tuesday, Warren will show you how to create a timeline for an
actual promotion and encourage your followers to promote you to
THEIR followers.

This teleseminar series promises to sell out, like the calls I
hosted recently on how to use LinkedIn and Facebook.
Registration is limited to the first 100 Publicity Hounds.

If you can't make it live, sign up anyway. You'll get the MP3
audios and the electronic transcripts to review later, at your
leisure.

Claim your seat now at http://tinyurl.com/3lbcaw


============================================
2. A Cover Story in Kiplinger's
============================================

It's a pretty good day when Kiplinger's Personal Finance magazine
mentions you in a cover story.

But it's time to really celebrate when one of your clients ends
up on the cover of the same issue--thanks to you.

That's what happened to Eli Davidson, a member of The Publicity
Hound Mentor Program. During yesterday's private teleseminar with
my proteges, I asked Eli--an author, motivational coach and
speaker--to explain how she scored the huge media hit for herself
and her client, TV producer Nicole Dunn, in this month's issue.

The cover story is "What $1,000 Can Do--37 Fresh Ways to Invest
in Stocks, Funds, Your Home and Yourself." A few years ago,
Nicole's TV career had been struggling, so she decided to spend
$1,000 on one month's worth of group coaching with Eli.

"It was the best $1,000 that I ever spent," Nicole told
Kiplinger's.

Within a few months, she had landed a job with a new show as a
supervising producer, several levels above her previous position,
and nearly tripled her salary, to $3,000 a week. She credited Eli
with helping her visualize her goals, and achieve them.

Eli, who has been in my mentor program for four years, pays close
attention to everything I teach. A year ago, an editor from
Kiplinger's called her and asked for a comment for an article.

"I stayed in touch with her and kept her updated and offered her
tips," Eli said. "This year, when they were planning a story on
what $1,000 could buy, they looked at personal coaching as one
possibility."

Because Eli was already on the editor's radar screen, the editor
called her, asked to interview one of her clients and asked her
to provide tips on how to hire a coach. (Is that great or what?)
The article included Eli's web site at http://EliDavidson.com

In the short time the magazine has been on news stands, the
article has already resulted in four new coaching clients for
Eli. The Kiplinger's publicity comes just four months after she
followed one small tip I gave her on how to get onto big TV
shows. In June, she appeared on a segment on the "Today" show.

Eli is a perfect fit for The Publicity Hound Mentor Program. Are
you? Find out the kinds of people I want to work with at
http://www.publicityhound.com/mentorprogram/intro.html


=========================================
3. Why Many Authors Just Don't Get It
=========================================

My voicemail and email are filled with one sad story after
another from authors who invested their life's savings and
several years of precious time writing a book.

Broke and exhausted, the typical non-fiction author can't figure
out why she has taken such a huge financial hit on what should
have been, according to her calculations, a best-seller.

But every now and then, along comes an author who really gets it.
She's not famous, but she's raking in a six-figure annual income
without ever getting onto Oprah or hitting the best-seller
list.

Her background, tenacity and writing skills aren't much different
than those of the poor authors. But she does seven not-so-obvious
things that they don't do.

Steve Harrison, who has worked with more than 9,300 authors over
the last two decades, is hosting a free 75-minute telephone
seminar this Thursday, Oct. 9, at your choice of two times:
2 p.m. Eastern or 7 p.m. Eastern.

I know what those seven things are that rich authors do, and they
could be the most valuable tips you get in your publishing
career.

If you're a non-fiction author, or you're thinking of writing a
non-fiction book, don't miss this call. Sign up now at
http://tinyurl.com/2onv6b and mark it on your calendar.


=========================================
4. Media Leads
=========================================

--CNNMoney.com wants to know how small businesses are affected by
the economy. Is your small business struggling because the bank
won't give you credit? What are you planning to do? Have you
found other ways to get financing, or is your business in
jeopardy? Is the financial downturn affecting your sales, or have
you found a way to thrive? Send your photos and videos, and you
could be included in an upcoming story. Learn more at
http://www.ireport.com/ir-topic-stories.jspa?topicId=78304
where you'll have to create an account first.


--October 25 is the annual "Make a Difference Day" sponsored by
USA Weekend magazine. If the newspaper in your community is part
of the Gannett chain, and you're participating in this national
day of good deeds, pitch a story to the editors who will be
looking for the local angle. If you have good visuals, your local
TV stations might interested, too. Learn more about the event and
read their list of publicity tips at
http://www.usaweekend.com/diffday/tools/getpublicity.html


--The Food Network is holding auditions in six U.S. cities this
month for "The Next Food Network Star" reality show. You can find
the audition schedule at http://tinyurl.com/4n2g39 If you can't
make the auditions, complete an application and send it along
with a video to the network no later than Oct. 31.


OK, so you're not quite good enough for The Food Network. You can
still get great publicity in your own community. "Publicity Tips
for Restaurants, Chefs & Foodies" features my 51 best ideas for
food publicity. It's available as a CD or an electronic
transcript that you can download and be reading as soon as your
order has been approved.

Read more about how to generate delicious publicity at
http://tinyurl.com/clr26


==========================================
5. Promoting Organic Dog Shampoo
==========================================

This week, nine Publicity Hounds have tips for Dr. Shawn
Messonnier, a veterinarian and award-winning author from Plano,
Texas who needs help promoting his new line of organic pet
shampoos. So far, they are only available on line at
http://www.drshawnspetorganics.com


From Dena Harris:

"Dogster.com and Catster.com have huge followings. Try sending
samples to their bloggers and see if they'll write an entry on
your product."


From Joan Schramm:

"My hairdresser, a big dog fan, has a Golden Retriever. He
recently recently started carrying a line of dog grooming
products in his salon, right up front at the check-in counter,
and they're doing very well. With everyone going green and
organic, both for people and pets, it seems like this would be a
natural for a pet-friendly salon owner.

"Also, you might contact some local rescue groups to see if they
would promote your products on their website or newsletter. In
fact, if you contact me, I'll put something in our next
newsletter for Great Dane Rescue at http://www.magdrl.org "


From Maria Marsala:

"Many of the holistic magazines are owned by the same company.
Most have product review sections....why not send samples?"


Read all the responses to this week's Help This Hound question
http://tinyurl.com/47ldtf

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.


==================================
6. Help This Hound
==================================

Jackie Stanley of Greensboro, N.C. writes:

"I'm an attorney and recently launched a website at
http://www.NCDivorceSchool.com which offers online courses
that teach people how to handle their own simple divorce cases in
North Carolina.

"It teaches people who want to save time, money and hassle how to
handle their own simple divorce actions. There are lots of places
to go online to get divorce papers. But we teach you to prepare
the forms and walk you step-by-step through filing them and
getting your divorced finalized.

"We customize our courses to each of the 100 counties in the
state. I'm hoping your Hounds could share some creative ways to
promote the website."


The Publicity Hound says:

Hounds with great ideas for Jackie can post them to my blog at
http://tinyurl.com/4uqrs6

Why not pitch this story to the local newspapers as one more way
to save money when the economy is going south? If newspapers
won't bite, try pitching the story to your local TV stations.
This will be difficult. But if you can find a client who's
willing to be part of the story, that would make it more
enticing.

TV producer Shawne Duperon offers terrific tips on how to track
down "The Queen Bee," the person in every local TV newsroom who
assigns stories. Shawne explains how to pitch your story and how
to make it irresistible to the Queen. The teleseminar I conducted
with her called "How to Get on the Local TV News Tomorrow" is
available as a CD or an electronic transcript that you can
download and be reading as soon as your order has been approved.

Read more about what you'll learn at http://tinyurl.com/yjrktx


==================================
7. Hound Joke of the Week
==================================

I went to a movie theater the other day and saw an old man and
his dog in the front row.

It was a sad/funny kind of film. During the sad parts, the dog
cried his eyes out, and during the funny parts, the dog laughed
his head off. This happened all the way through the movie.

When it ended, I walked up to the man and said, "That's the most
amazing thing I've ever seen. Your dog really seemed to enjoy the
film."

The man turned to me and said, "Yeah, it is. He hated the book."


DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/


================================
8. And at My Blog...
================================

Offer advice on how businesses can cope in a bad economy
http://tinyurl.com/4he8ce


Find a freelancer with SPJ freelancer directory
http://tinyurl.com/4o4c49


Presidential politics in the workplace: A great story idea
http://tinyurl.com/4fu46u


PERMISSION TO REPRINT: You may reprint any items from "The
Publicity Hound's Tips of the Week" in your print or electronic
newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list "89 Reasons to Send a News Release."

If you like these tips please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound® website at http://www.publicityhound.com/ or you
told me you want to subscribe.

PRIVACY STATEMENT: The Publicity Hound® respects your privacy and
has a strict anti-spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737