The New Rules of Press Releases
How to Write Them for Consumers, Not Only for Journalists

Gone are the days, at last, when we wrote press releases, sent them to journalists, then ended up bitterly disappointed when not one reporter called.

Today's smart Publicity Hounds understand the power of writing direct-to-consumer press releases and distributing them online, where people using search engines like Google can find our releases, click through to our websites, and maybe even buy something--even if journalists aren't interested in our story.

This half-day workshop shows you how to write press releases that journalists and consumers will love. It walks you step-by-step through the entire release, discusses the importance of press release distribution services, and teaches you how to optimize a press release for the search engines so it continues pulling traffic to your website years after you've written it.   

You will learn:

The 6 new rules of press releases and how to use them to your advantage
2 old rules you absolutely cannot break, or you'll risk alienating journalists and
     consumers
The 7 parts of a press release...and what goes where
Examples of 3 types of press releases, and when to use each
How to write for the search engine spiders and draw website
     traffic like a magnet
Where to place keywords within your release so the spiders can
     find them
4 cool tools for keyword research
How to use photos and graphics within your press release for
    even more publicity
Tips for using audio and video clips
How to proofread your release so it's error-free
The best press release distribution services
The dirty little secret about most of the free distribution services
7 things to do after you've written and distributed your release for maximum
     exposure