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FOR IMMEDIATE RELEASE
CONTACT: Dr. Laura
Lees at 414-774-6878
7-Foot-2 Barbie Doll Helps Demonstrate
Eating Disorders
National Eating Disorder Awareness Week is February 26 - March 4
(Note the use of the
date in the sub-head. It helps flag the media to the timeliness
of the story.)
If Barbie were a human being, she’d be 7
feet, 2 inches tall with measurements of
42-26-28.
(Compelling
lead sentence to pull in the reader.)
Yet millions of little girls grow up dreaming about having a figure just
like Barbie’s. And in the process, many of them end up with eating
disorders. Dr. Laura Lees, a Wauwatosa clinical psychologist, uses her
life-size Barbie doll—an exact replica of the Barbie doll’s
dimensions—to demonstrate how body image problems put children and
adolescents at risk for dangerous dieting practices and eating
disorders.
(Note how this explains the problem and the
solution.)
“The big Barbie is an exact replica of an actual Barbie doll's
dimensions that have been extrapolated to human size,” said Dr. Lees,
who takes the doll on the public-speaking circuit and uses it in many of
her classes. “It’s a great visual way to address the topic of eating
disorders and prevention in a non-threatening way.”
National Eating
Disorder Awareness Week is February 27 - March 5. Dr. Lees, an eating
disorders expert who owns Lees Psychological Services, Inc., was
recognized in the February 2001 issue of Milwaukee Magazine's cover
story "A Guide to Top Psychotherapists."
(Gives her
credibility.)
For a catalog of books and resources on eating disorders, call Dr. Lees
at
414-774-6878, Ext. 121.
(Call to action.)
--END--
Editors: Dr. Lees is
an expert on the topics of eating disorders, dieting and healthy eating.
You may call on her if you need background, commentary or story ideas on
those topics.
(Invitation to use her as a
source.)
* * *
Here's an example of a routine news release that would get a short
mention in The Business Journal:
FOR IMMEDIATE RELEASE
Contact: Mary Smith at 800-234-5678 days or 800-345-6789 eves.
or msmith@widgetcompany.com
Milwaukee
Manufacturer Promotes 3
The ABC Widget Co. in Milwaukee has
promoted three managers:
-
Thomas Jones of Waukesha has been
promoted to inventory manager. He will be responsible for
all
inventory at the company's three Milwaukee plants.
-
Robert Kirkpatrick of Menomonee Falls has
been promoted to sales manager. He will be
responsible for all sales
operations, including the company's 8-person sales team.
-
Claire Porter of Port Washington has been
promoted to human resources manager. She will be
responsible for all
hiring, training and employee benefit programs.
The ABC Widget Co. makes extruded parts for
the automotive industry.
--END--
(This
same news release should be sent to the weekly newspapers in the
communities where the three employees live. That's why I included the
communities where they live in the release.)
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