Why newspapers and magazines are
practically begging for your videos
Why your videos don't have to look
professional...as far as the media are concerned, amateur video
is just fine
What to do when the media won't cover your
event...cover it yourself and have total control!
John's two tips about how to ensure great
audio quality, one of the most perplexing problems for people
new to video
Why you shouldn't be frightened or
frustrated that you have to edit the video yourself...remember,
this lets you control the finished product
Our recommendation for the best low-cost
camera...Joan uses this and loves it
A little detail you must remember when
buying this camera...it will save you hours of aggravation.
John's recommendation for a camera that's
one step up in quality without having to rely on a built-in
microphone
Where to find a very basic tutorial on how
to edit video, for free
How to get your video to your local
newspaper and make it as easy as possible for them to use it at
their website
What to do if you're not sure what video
format the newspaper wants...never guess
How to use video to form valuable
relationships with trade groups, event planners and the media
3 more ideas on things you can shoot to get
publicity for yourself
Now that you've created a video, John
offers tips on how to pitch it to the media
How to use video to convince your local
Chamber of Commerce to give you tons more publicity than other
members get
What to do with a 30-minute video of a
presentation so viewers don't get bored
Why partnering with the chamber is so
valuable for your company
How John's 7-year-old son used video for a
school fundraiser...this is an idea you can steal
How John covered an event the media didn't
want to cover, then practically had them begging for the video
afterward
An easy technique Hollywood producers use
during filming that allows them to sync audio and video during
editing
Where to take advantage of free video
training right in your own community
The title of the person at your local
newspaper who would be most interested in your videos
The one format you should always produce
your videos as so everyone can watch them online
What to do if your video is in the wrong
format...John has an easy solution
How John inserts commercials for his own
company into his videos, another idea worth stealing
When you should and shouldn't upload your
video to YouTube
What speakers can do with video of their
live, paid presentations without simply giving it away...do this
and you might sell far more product than you imagined
Joan's idea on how speakers can partner
with local Chambers of Commerce to promote the speaker's
upcoming paid presentations
Why you don't have to worry about doing
your own voiceovers when submitting video to the media
Why there's a huge opportunity for
nonprofits to take advantage of web video
John's favorite video-sharing site that he
says is better than YouTube
How to use video in your online newsroom or
online media room
2 more great video ideas for people who
sell physical products
Another way to use video to boost your
credibility
Where to find dirt-cheap help in your own
community if you need somebody to produce or edit video for
you...Joan tried this and it works!
What to do if your local TV station covers
your story...this will save you lots of time later on
A great tip for nonprofits on how to look
beyond traditional media for publicity
