-
The difference
between business journals and metro business sections and why you
must never confuse the two
-
Why business journals
insist on getting the news first—and how that can benefit you
-
The big advantage of
getting into business journals vs. daily papers
-
Where to find the
best contacts at your local business journal so you don't pester the
wrong person
-
Why you must meet the
person who edits the Focus section so you can get your story
into this popular part of the newspaper
-
The types of stories
business journals want you to pitch...you need to know this
before you
call
-
What to pitch along
with your own idea that will REALLY get a reporter’s attention
-
2 ways to demonstrate
your credibility so editors don't give you short shrift.
-
How to get a fun
brief on Page 2
-
How to get you or
your boss in front of the top business journal staff members--a
great
chance for schmoozing
-
How to follow up
after you meet a valuable contact so they remember you
-
Why you should ask
business journal reporters and editors to lunch
-
The etiquette
involved in breaking bread with a reporter so you don't embarrass
them
or yourself
-
What to take with you
when you go to lunch so you look prepared
-
The most valuable
question you can ask reporters to make them remember you
-
Why you don’t have to
advertise to get into business journals
-
How to get your
stories onto the Crain’s and American City Business Journals websites
-
4 things to do at a
networking event when you meet a business journal staffer so
you don't
blow what might be your one chance to make a good first impression
-
How
to save time by using the papers’ electronic media kits
-
Where to find
reporters’ e-mail addresses
-
The 2 best days and 2
worst days to call business journal reporters--you must
know this so you aren't calling on deadline
-
How to entice
business journals to co-sponsor your special event and give you
thousands of dollars in free advertising
-
How a joint
sponsorship can save you big bucks
-
4 things business
journals will expect if they agree to co-sponsor your event so
you're prepared when they ask
-
The most popular
special sections that are waiting for your story
-
2 big advantages to
being in the Book of Lists...and why you must not overlook
this valuable year-round publicity
vehicle
-
3 ways to use the
editorial pages to lobby for a favorite cause or issue
-
The 2 types of
letters to the editor that editors will love to print...write these and
you're almost guaranteed space on the editorial page
-
The editor’s worst
nightmare and how you can come to the rescue
-
How to convince
business journals to publish a special section on your industry
