How to Use Twitter to Amass an Army of Followers, Customers & Valuable Contacts--and Promote

Guest expert: Joan Stewart interviews Warren Whitlock, co-author of The Twitter Handbook

Summary: What looks like an elementary and frivolous social networking site is actually a labyrinth of twists and turns that can confuse you, frustrate you, and leave you asking, "What the heck am I doing here?" Warren explains it, convinces you to stay shows you how to turn "tweet, tweet" into "ka-ching, ka-ching." 


Cost: Only $77 for the easy-to-read electronic transcripts of two 70-minute teleseminars, in PDF format with bookmarks, PLUS your choice of the MP3 recordings or CDs.
 

In Part 1, the basics of Twitter, you will learn:

• Why you shouldn't trust your instincts after you see Twitter for the first time and think it's meaningless--and why it's so addictive once you understand it
   

• How to create your profile, and the one important thing you shouldn't forget
   

• How to decide if your profile should be your name or a moniker 
   

• How to set up your profile if you're using your first and last name so it's easier for people to send messages to you from a mobile phone or Blackberry
   

• A popular application that will help you keep your tweets organized
   

• When you should have more than one profile...don't worry, this doesn't mean more work
   

• How to send a direct message to someone else on Twitter
   

• The best way to catch the attention of somebody on Twitter who can really help your career
   

• How to follow someone on Twitter and why you don't need to be paranoid about "unfollowing" them if you no longer want to read their tweets 
   

• 8 ways to become "follow-worthy" so that your followers keep reading your tweets
   

• Why making your political preferences known on Twitter could be a mistake, even though many people do
   

• 3 great resources if you're really serious about Twitter
   

• The one part of this site you must check at least once daily so you can stay on top of things
   

• One of Warren's favorite Internet resources that he thinks every Publicity Hound should be using...but too few are
   

• 6 ways to let people know how they can follow you on Twitter
   

• Warren's favorite Twitter application--a huge time-saver!
   

• 3 more applications that help you search, and keep things organized
   

• 3 more applications that are just plain fun...and they're all free!
   

• 2 helpful resources where you can get answers to your questions about Twitter
   

• How to encourage followers to link to your website from Twitter
   

• What to do if somebody else has already taken your Twitter name
   

• How to set up a second account on Twitter if you run into problems
   

  Far Exceeded My Expectations "The Twitter teleseminar far exceeded my expectations. I am an avowed newbie and your seminar eradicated my fear, engendered tingly excitement, and set my creative juices flowing. I have already connected with a former colleague, invited my favorite cohorts to join me on Twitter, and started a plan for myself."   Beth Cole Beth-Cole.com Jacksonville, Florida

  Brought Me Up to Speed Quickly "Your teleseminars on LinkedIn and Twitter helped me get up-to-speed quickly and competently."       Meredith Gould Plowshares Publishing Princeton, N.J.

In Part 2, we discuss how to launch a promotional campaign on Twitter. You will learn:

• The difference between a Twitter campaign and a traditional email campaign...forget what you learned in Marketing 101
   

• What do to if you want to launch a product on Twitter but you only have a few followers
   

• A smart Twitter strategy that will really spread the word about what you're promoting
   

• How Warren and Deborah Micek, his co-author, used Twitter to launch The Twitter Handbook...authors, you can do the same thing they did
   

• What you can do TODAY on Twitter to earn capital for your own eventual book launch
   

• Warren's advice for an artist who is confused about how to promote on Twitter...everyone should follow this advice
   

• What smart Internet marketers do if they offer a free download on an ebook  
   

• What Suze Orman did to promote her book---Warren wishes he and Coach Deb had done this, too
   

• How a real estate company used Twitter to land a major client: Zappos, the shoe company
   

• Advice for business-to-business marketers on how to find people on Twitter to follow and perhaps even market to
   

• Why some authors and product developers would rather use Twitter than an email blast to promote
   

• Why simply "selling a lot of books or products" is the wrong strategy...Warren explains a much more valuable strategy!
   

• How to market a line of Ballerina greeting cards...Warren's how-to tips work for whatever you're selling
   

• A group Warren recommends you check out if you want to create the buzz about anything
   

• Why you shouldn't hire someone to "ghost-Twitter" for you or you'll be wasting money
   

• How to use Twitter to promote a regional event
   

• The Number One mistake people make on Twitter that turns off followers
   

• What to do 90 days before you want to promote something on Twitter
   

• What you should know about retweeting
   

• 2 savvy Twitterers Warren recommends you follow so you can see how they promote
   

• The 4 steps Warren takes when promoting on Twitter
   

Send me the two MP3s and electronic transcripts for only $77

As soon as your order is approved, you will receive instructions on how to download the two audio files and the transcripts

Send me the two CDs and the electronic transcripts for only $77

As soon as your order is approved, you will receive instructions on how to download the transcripts. The CDs are usually shipped within 48 hours.