How to Work With the Travel Media Joan Stewart interviews Holly Johnson (A live 1-hour teleseminar) $39.95 + $5.50 postage and handling
You will learn: How September 11 has affected your ability to get travel-related publicity What the travel media looks for when considering your story What you must do before you start pitching An example of a great pitch The 5 kinds of hot stories that travel editors want The best resource for finding national travel trends The one local group you must join to help you with publicity and promotion Questions to ask yourself about publications you are considering pitching How to involve the media in your property, restaurant, product or service The one column you should read in magazines that will help you pitch How to tie in your destination stories and products to the holidays The one type of publication that will love news about your travel-related products The best (and easy) way to find freelance writers who can help you Holly’s two favorite media directories for finding travel-related publications The two best paid newsletters for travel stories The best resource to find print newsletters on travel and other topics 5 tips for pitching to in-flight magazines How to find out if a magazine is a good match with your event 4 things food magazines are looking for when considering your travel story A great place to meet travel and food writers and editors A resource within your state that will help you publicize your event The do’s and don’ts of offering free trips to the media What you must offer the media to get them to agree to a free trip 3 great services that will give you tips on travel media leads Memberships and affiliations that can help you 4 things to do if you don’t like the article they wrote about you
How September 11 has
affected your ability to get travel-related publicity
