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Trade Show PR—How to Rise Above
the Noise Level
Joan Stewart interviews trade show expert Dan
Janal (A live 1-hour teleseminar)
$39.95 + $5.50 postage and handling
You will learn:
 How ShowStoppers
attracts the media at trade shows
Why trade shows
present such great publicity opportunities
What you must
determine before seeking publicity
Why you must start
planning a month or two before the show.
The two things you
must do before starting your campaign.
The one big goal you
want to accomplish at the trade show
The critical question
to ask reporters who you meet at the show
How to take advantage
of a great resource that many attendees fail to use
Dan’s “Great Guerilla
Strategy”—even for small companies!
The truth about the
effectiveness of a press conference
The big mistakes to
avoid with press conferences
The best day to hold
a press conference
The ideal length of a
press conference
3 things to consider
when scheduling your press conference
Things to consider if
you’re demonstrating a product
The best place to
hang out at a trade show
What to do if the
planning has slipped through the cracks
What Dan cautions
about offering “exclusives”
An e-mail strategy to
use at the show
What to do if you
have nothing to announce
The one thing that’s
more important than having a booth
Important do’s and
don’ts with media kits
Dan’s No. 1 tip with
media kits
What to do with
reporters’ business cards
The 3 things to do
when approaching reporters at the show
Things you can say to
catch a reporter’s attention
The valuable “show
dailies” and how to use them
What people staffing
your booth MUST know
What to do with booth
people who might embarrass you
Tips for news
releases
Order the CD
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