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The difference between social media and
social networking
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3 social networking sites where BL says
all Publicity Hounds must have a presence and participate actively
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How to use those sites and how NOT to
waste precious time
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How to find the little-known social
networks that are devoted to very narrow niches but can be incredibly
powerful
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Why you absolutely must have a social
networking strategy or you'll be spinning your wheels
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How to devise the best strategy even if you have minimal time to spend on it
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How strategies for big companies differ
from strategies for sole proprietors
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Tips on how several employees from the
same companies can coordinate social networking activities so you aren't
stepping on each others' toes
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How to involve your assistant or virtual
assistant in social networking tasks...you don't have to do it all
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How PR practitioners should---and
shouldn't---help their clients on sites like Facebook and Twitter...including
the biggest mistake PR people make
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BL's best tips on how to incorporate
blogging into your day, including posting comments at other blogs
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Why you're missing tons of traffic
and exposure if you aren't using social bookmarking tools
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The best social bookmarking tools and
time-saving tips
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How to use photo-sharing sites
in your publicity campaign and BL's recommendation for the most
popular and powerful sites
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What a typical day looks like for BL,
and how she rations her time to leave room for client projects
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How she calculates her social
networking return on investment...your boss will be asking about
this!
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Time-saving tips so networking doesn't
become your whole life or even most of it!
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The best 3 blogs or websites you
should be following to learn more about social networking because
things are changing by the minute
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How BL will use social networking to
launch her new business...you can use many of these tips for your
existing business
