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When you should expect to see sales
diminish so you don't get down in the dumps when it happens
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When you can expect sales to pick back up
again
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The big hurdle that self-publishers face
and what they can do about it
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The first thing an author should do to
revive book sales
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The three big newspapers to target if
you're trying to get in front of a general audience
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How to reassess your material--and honest
questions you must ask yourself
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A media outlet you might not have
considered--it can be a gold mine for authors
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Another print outlet that you should
consider targeting to get in front of as many as 300,000 people
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How to begin a grassroots Internet
marketing campaign
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How to contact bloggers so they spread the
word about your book
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A quick trick for finding bloggers and
ezine publishers
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What kind of information about your book
should be at your website
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A quick, easy publicity strategy you can
use for print publications..editors will surely notice!
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What authors can do to build good
relationships with their publicists
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What you can expect from your publisher's
publicist so you aren't left guessing
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When you need to hire a freelance
publicist
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How to create another big bump for your
book
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Ways to hook magazine editors with your
story idea rather than relying on only the book reviewers.
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What you must know about getting your book
reviewed by Publishers Weekly, The Horn Book Guide and School Library
Journal
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How to follow up with editors to make sure
they've gotten your material without sounding like a pest
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The special little something authors
should do so the book reviewers remember them
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How a book that's 10, 20 or 30 years old
can piggyback off current events for publicity
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The best way to make a broadcast
journalist aware of print publicity your book has received so they book
you for their show
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A publicity tip that will virtually
guarantee you publicity in at least 10 cities
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How to use clips from your TV appearances
to generate even more appearances
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How to do a bookstore stock signing to
create more excitement for your book
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Common-sense advice on whether paid
advertising will help revive sales
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How to know when it's time to end your
marketing campaign and begin writing your next book so you don't waste
even more time and money
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Tips for targeting your publicity to a
particular city
