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Why the media are willing to give restaurants,
chefs and foodies lots of free publicity
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What you must NOT do when pitching a story to the
media...if you do this, you'll turn off reporters immediately
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How to get started and determine which media are in
the best position to help you
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Which media resource directories you should use to
find out which media can help you...and where you can find them for free
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Why "less is more" when choosing the number of
media outlets you want to get into
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What to do once you've identified the media you are
targeting...you must spend time doing this before you start pitching
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Who to contact at newspapers and magazines so you
can start forming a relationship
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What reporters and editors want to know about the
food and restaurant industry
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4 things you should pay attention to so you can
piggyback your story ideas off these
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Summer story ideas the media are looking for
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The one kind of topic that many people shy away
from but that will put you front and center in the media if you're
willing to discuss it
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The two different kinds of news releases and how
you can use them
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Something that major magazines LOVE...most
restaurant owners, chefs and foodies can probably write these and
they're EASY
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The etiquette involved in inviting reporters to
your restaurant for a free meal
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Why you should treat print journalists different
than broadcast journalists when it comes to freebies
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What you can use as an enticement for broadcasters
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Side-door strategies to pitching the media...and
how your options go far beyond just food writers
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Why you shouldn't get rattled when a reporter
initially says he 's interested in your food story but never calls you
for an interview
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5 things a general manager in Ohio does so that his
resort gets mountains of free publicity
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How to launch your own TV food show on a shoestring
budget...you can even do a show once a week, and practically for free!
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Another great opportunity for TV right in your own
community...this is a lot of fun and the TV producer and host probably
will love this idea
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How to get reporters directly involved in your
story, rather than just reporting on it
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How to create your own day, week or month of the
year devoted to food...and do it for free
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Another great publicity opportunity if you live in
a tourist area
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Why National Public Radio can be a goldmine for
publicity and how to find out quickly if NPR has a program that might
want your idea
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A trick for getting publicity in national magazines
and how to find non-food magazines that might want your story
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What to do when you get a lousy restaurant
review...and why you shouldn't pull your advertising
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Where to find more information on things you can do
to offset bad restaurant reviews
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A smart tactic a Milwaukee restaurant used when it
got a lousy review...and how this helped to restore public trust in its
food and service
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3 things to do when your restaurant gets a super
review
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Joan's advice on pitching an interesting chef at a
private country club
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How to deal with the frustrating problem of
different deadlines at different media outlets...and how to make sure
you are pitching in enough time
...plus a handout called "51 Story Ideas for Restaurants, Chefs &
Foodies," which you can download and be reading immediately as soon
as your order has been approved.
