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 "I've used your tips regularly to promote my book
1001 TIPS FOR BUYING AND
SELLING A HOME which was featured on CBS' "The Early Show." I've
learned it's not about the author, product or company in the pitch.
It's about the story the journalist can build around the author,
product or company. The first printing of my book sold out in four
months.
– MARK NASH
Coldwell Banker
Evansville, Illinois
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How
Residential Real Estate Agents Can Profit from Free Publicity
Real estate coach Jim Gillespie interviews Joan Stewart (1-hour
recording)
$39.95+$5.50
shipping & handlingYou will learn:
- The 6 biggest advantages of real estate agents using free
publicity
- 11 media outlets you should be targeting so you take advantage
of every opportunity
- Why journalists want to hear from Realtors and why they don't
only want your ad dollars
- Hot real estate topics you should pitch
- The kinds of story ideas they want from you...given reporters
these stories and they'll love you
- How to be proactive with news releases and not just a news
release factory
- How to publicize your office's anniversary...lots of clever
ideas here
- The two key secrets to a news release...these will probably
surprise you
- Smart tips for writing news releases that won't get tossed
- 5 things that need to be prominent in your news release so
journalists read it and use it!
- 4 tips for writing news release headlines so you grab the
reader by the throat
- Graphic elements that will make your news releases stand out
- 2 rules you must follow when emailing news releases
- The kinds of contact information your news release must include
- Why you should never cram the entire story into a release
- How to know who should receive your news release
- When to snail-mail, fax or email the news release
- The question you should never ask when making a follow-up phone
call
- What to if a reporter calls you for information you don’t have...this
is not the time to panic
- 4 types of events you can host for free publicity
- The "little something extra" you can include with your release
to entice reporters
- What you should never do if the media don't use your news
release
- What you must do to get the big stories on Page 1
- 4 ways you can help reporters do their jobs better and quicker
- What to give reporters before you ask them for something
- 2 ways to get face-to-face meetings with the media so they know
who you are
- The secret question to ask every reporter you meet to help
build the relationship
- What to do once you know the answer
- 5 ways to use reprints of articles by and about you to grow
your business
- 5 things to include in your email signature to help reporters
- The best way to start a proactive publicity campaign about your
real estate office
- Why you must never tell a reporter that you advertise in their
publication
- How a creative Realtor turned into a consultant for USA Today
- 3 more easy ways to get into print
Order the CD
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