"The Fastest, Cheapest
and Easiest Ways to Publicize Your Small Business--Even If You're a Solo
Entrepreneur"
Joan Stewart, a.k.a. The Publicity Hound, interviews
journalist Jeff Zbar during this one-hour tele-seminar. Jeff is the 2001
U.S. Small Business Administration's Small Business Journalist of the
Year. $39.95+$5.50 "Priority Mail" or $3.00 "First Class" shipping & handling
You will learn:
Why small business is a red-hot
media topic
The Number One question you must be
braced for when talking to a reporter
How to build relationships with
small-business reporters
Tips for convincing journalists
that your business is a "must tell" story
2 reasons why national publicity
can help you sell locally
How to create your own holiday
The best resource guide for listing
your holiday and why journalists frequently read it
How a gourmet food store got
mentioned by Bryant Gumbel
Ideas for using free stuff and
demos to catch the media's attention
How to use strategic alliances to
create publicity
The importance of pro bono work
What to do with journalists who
view your once-hot topic as today's fish wrapper
How a junk dealer got mentioned on
CNN and ABC through his own publicity efforts.
What you can offer reporters that
will make them more interested in your business
How to piggyback off trends
Why you must be willing to talk
about your mistakes
Tips for getting a prominent role
in a story about several small businesses
Something extra you can offer to
encourage freelancers to call you
Why the "drip, drip, drip"
marketing method works
What to do if you are sending food
to a journalist
Why small business is a red-hot
media topic 
