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The Number One thing the media looks for when they
look at your media kit
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The obvious topic you must NEVER pitch, or you'll turn
off reporters and editors
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The press release...and what it should sound like
so it doesn't sound promotional
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Why you must never feel sleazy writing your own
mock write mock book reviews...and why busy editors need them
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What the reviews should sound like so you encourage
journalists to use them
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The one thing you must never do when writing a mock
book review
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How to write the article that goes inside your
media kit and the one thing it must include...this is non-negotiable
when you're working with editors
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Why you should never insist that an editor pays you
for your article
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The perfect length for your article--this will
give editors several options
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How to create topic segments for print and
broadcast media--this is akin to doing their work for them
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Why interviewers expect to see a list of questions
inside your media kit
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How to showcase your expertise in your bio, and
some tips for making sure it isn't dull
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The purpose of a sell sheet, and why it must look
great
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The difference between a sell sheet and a catalog
sheet...don't get these confused!
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Why you should include tchotchke
items in
your press kit and tips for making sure they don't look cheap and
amateurish
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The one big mistake that at least half the authors
make when writing news releases about their books...this
leaves journalists scratching their heads
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What the folder should look like...this is great
news for those on a budget
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Why you need to write a cover to accompany the
press kit and how to word it
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The big money-waster you should avoid when sending
press kits to the media...this will save you a fortune
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How often you should update your media kit...yes,
you must update it!
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What a press kit should look like if you're
relaunching a book that was published several years ago
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A big faux pas many authors make when calling the
media...don't ever do this or reporters will write you off as worthless
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Another big money-waster that authors should
avoid...this will also save you a lot of time and trouble
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How to follow up with journalists after you've sent
them something
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The one thing you must never mention in your
follow-up or you'll show your ignorance
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The difference between print and online media kits
and where to put your online kit so journalists find it
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Tips for creating a quality media kit at a
reasonable price
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How to let your media kit do double and triple duty
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Dawn's tips that give her an 80 percent success
rate with her media kits
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Tips for creating counter cards and bookmarks and
what kind of paper to print them on
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What fiction writers can do to generate interest
for the books
