-
Why it’s a myth
that reporters are objective
-
6 typical
characteristics of newspaper reporters
-
Handling tactics
for dealing with them
-
2 strengths of
newspaper reporters
-
3 weaknesses of
newspaper reporters
-
What to do and
say if a reporter pushes a story to its limits and you want to end
the
interview
-
3 things to give
a newspaper reporter that will help them write a more accurate
story
-
3 things you
must NEVER offer to newspaper reporters
-
3 typical
characteristics of TV reporters
-
5 weakness of TV
reporters
-
What to do if TV
reporters botch your story
-
What you should
not try to explain to TV reporters
-
2 things to
expect from radio reporters
-
How to find out
if a radio reporter understands what you have just told them
-
Why radio
reporters don’t view media kits as very helpful
-
Why radio
reporters ask you the same question several different ways
-
The best day of
the week to give radio reporters your story especially if it’s a
scoop!
-
2
characteristics of wire service reporters
-
The major
strength of wire service reporters
-
3 reasons to
give your exclusive story to the Associated Press
-
The real reason
you should ask for a correction if the story is inaccurate
-
What to do to
persuade a wire service reporter to kill a story
-
3 traits of
reporters and freelancers who write for trade publications
-
The big
disadvantage of working with trade publications
-
The surprise
question a trade press editor might ask you and how you should
respond
-
What to offer a
reporter at a trade journal
-
Where to find
hundreds of trick questions reporters might ask you and advice
on how to
respond
-
The major types
of trick questions
-
What to say when
a reporter asks you about your opinion
-
The question a
reporter might ask that should make you duck and how to answer it
-
A sneaky trick
reporters use to encourage you to spill the beans
-
The Columbo
approach to interviews that can catch you offguard
-
How to answer
the multiple choice question
... PLUS a free
chapter from the book BEAT THE PRESS by Al Guyant and Shirley Fulton
that goes into great detail about the traits of the various types of
reporters
