Creative Alternatives to Boring Press Conferences Joan Stewart interviews Sandra Eggers, APR $39.95 + $5.50 postage and handling
You will learn: 3 reasons to steer clear of the typical press conference The one time you SHOULD use a typical press conference The difference between a press conference and a media event What you must have to attract a reporter to your event How a fun “Kid’s Town Hall” publicized what was otherwise a boring college news event How Sandra organized the Town Hall event in only two weeks The difference between a “media alert” and a news release How 50,000 roses and carnations helped announce the formation of a new florist association How hundreds of conch shells publicized a lack of funding for special education in Michigan The importance of communicating your key message in your event How to plan a media event without getting caught up in the creativity 8 logistical considerations if doing a traditional press conference Things you must consider if doing outdoor events How a reporter was hypnotized, lost 15 pounds, and wrote a great story about a fund-raiser How to flag reporters to the key message How to use your media kit to announce your media event Other things to do to help individual media outlets craft their own story What to do after your event to help reporters When you must never use humor or gimmicks What you must include on your checklist when planning a press conference or media event Why your boss or CEO might be your worst key spokesperson The one group of people you must not forget when you have a major announcement Things that look amateurish Why you MUST rehearse a press conference—and how to rehearse it Important things that can break of boredom at long press conferences 4 types of graphics to consider as props How an insurance company used a live, 4-legged “prop” at its media event How “Lunch at the Landfill” event got reporters excited about an anti-litter law Easy alternatives to news events that don’t take a lot of time but involve reporters
3 reasons to steer
clear of the typical press conference
