"How to Build a Publicity Platform That Leads to a Six-figure Book Advance"
Featuring Joan Stewart and Susan Harrow  (A 70-minute teleseminar)
$39.95 + $5.50 shipping & handling

• Why it's possible to get a six-figure book deal even if you aren't Hillary Clinton, Donald Trump or JK Rowling
   
• What your publisher will expect you to do if they decide to work with you...this comes as a big surprise to many authors 
   
• 7 things publishers will be looking for in your platform...the more of these you have, the better your chances for a fat advance
   
• The biggest myth among authors when it comes to working with a publisher...don't be surprised by this dirty little truth about being picked up by a publisher
   
• The one thing that you must be willing to pay for yourself. This is Dirty Little Truth Number 2.
   
• The amount of time that some publishers spend reading your proposal, and why it must scream "Platform!" quickly and convincingly.
   
• How to become the type of mediagenic maven publishers want even before you approach them...this will boost your chances of getting a juicy contract
   
•  What you must do with your platform before you start shooting for "Oprah." (You don't want to make all your big boo-boos on national TV, do you?)
   
• The one thing you must practice over and over again before appearing on any TV show.
   
• How Suzanne Falter-Barns got a whopping six-figure advance...and how she built her platform that helped her get it 
   
• The other thing publishers expect authors to do...this comes as a rude awakening when authors hear about it
   
• How Rich Fettke got a six-figure advance and what he did in his proposal that impressed the socks off publishers
   
• Why editors and publishers don't want to talk to authors who submit proposals...and why you wouldn't either if you were a publisher
   
• Why public speaking is critical to building platform, and the one speaking gig you really want to clinch and be invited back again and again
   
• A simple exercise you can do during speaking engagements to capture your audience's email addresses...this takes less than a minute or two  
   
• Another simple thing you can do to encourage the audience to stay in touch with you years after your presentation is over
   
• What publishers want to hear when they ask you the question "Who is your audience?" Warning: This is contrary to advice Aunt Martha will give you
   
• A great resource to start using if you haven't generated much publicity yet. It will help you start building a platform quickly 
   
• The one kiss-of-death phrase you should never use with a publisher
   
• How to start creating and rehearsing your all-importance sound bites, which must be great if you want to be invited back to a TV show
   
• How Susan can teach you to write a terrific proposal, using examples from authors who have done just that
   
• The amount of time that most authors take to write a book proposal
   
• Why generating celebrity endorsements for your book is important and why celebrities are more than happy to provide a blurb for your book jacket
   
• How to build your platform on the Internet where even more people can find you
   
• Something you can do that will held spread the word about your book very quickly on the Internet
   
• A company that you want to hire you for speaking engagements, even though many professional speakers would never lower themselves to speak here
   
• How Joan got invited by this same company to speak and why she said yes
   
• A creative event that you can plan as part of your book tour so you really impress the publisher
   
• The biggest mistakes authors can make that bans them from ever working with a major publisher
   
• How much of your own money to put in the publicity bucket
   
•  Who to contact in a celebrity's office if you're going after a testimonial for your book
  
  
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