You will learn:

The worst mistake people make when pitching reporters

The first thing you should say to reporters as soon as they answer the phone so they
   know you know how to play the game

What to ask them if they don't have time to talk to you

The one question you must NEVER ask reporters so they don't hang up on you 

The one word you must NEVER use during your pitch...utter this word and you're finished! 
Why you must pitch quickly, succinctly and powerfully

4 key elements of a good pitch

The one question reporters ask themselves when they're listening to your pitch

What to say if you make your pitch and reporters say "Tell me more"
 
How to practice your 30-second pitch so you can deliver it smoothly when the time comes

What to say if you must leave a voicemail message so you don't start babbling
 
2 things to do to score points with a reporter you don't know (these tips really work) 

Why it's better to pitch to reporters instead of editors

Who to ask for if you're pitching to TV or radio (don't get caught in a voicemail maze)

Disadvantages to pitching over the telephone

Pitfalls to avoid with telephone pitching--these are the most frequent mistakes

How to find out which pitching method a reporter prefers

What to say if reporters say "no" to your idea so you don't just give up

A powerful question you can ask reporters before you hang up to keep their attention

The one word to use in your pitch that will get the media's attention
 
Why you should never try to get reporters interested in your book
 
What authors should seek in addition to a book review

The magic phrase that will catch the attention of local reporters

6 tips for pitching by e-mail

The dirty little secret reporters don't want you to know

How to decide which subject line to use in your email pitches

A tool you can use to get publicity while correcting errors in earlier stories
 
How to pitch a story about a new start-up company

Ideas for piggybacking your story idea onto the calendar

The best month of the year to pitch story ideas (this will surprise you)

The slowest week of the year when reporters want to hear from you--it's the worst
  "slow news week" of the year.
 
The journalistic phrase to use if you are suggesting a story idea that results from
  an earlier story they covered

How to use editorial calendars as roadmaps to free publicity

Four sources that will help you locate editorial calendars quickly to save time

How to verify whether a reporter who you're pitching still covers your industry
 
Ideas for pitching how-to articles (editors love these and so do their readers)

3 questions to ask editors if they want your article
 
The 3 things to include in the last paragraph of each article you submit to the media

When to follow up a phone call with an e-mail

How to find out the best and worst time to contact individual reporters

What you must do when reporters want to interview you

6 tips on how to write a simple tip sheet

How to be so valuable to reporters that they keep coming back to you

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