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What This Is: This is a replay of a webinar hosted by Joan Stewart on Aug. 18, 2011.
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Within 15 minutes, I had two confirmations from reporters
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"Right
after I took your workshop yesterday, I used your technique
pitching a new website designed by my client. Within 15
minutes I had two confirmations from reporters that they
would be running the story, and interest from a radio show
that I've tried to get my client on for a year. |
This webinar helped to get me on track!
"I took your pitching webinar last week and wanted to say thanks!
Elena Meredith |
Overview:
When it's time to pitch
journalists, broadcasters and even bloggers, don't start from scratch!
Break the task into five smaller segments and use my handy checklist so
you don't skip a step. This webinar shows you how to avoid the useless
"spray and pray" technique in which you send the same one-size-fits-all
pitch to dozens of journalists, and then complain later when nobody bites.
You'll learn the far more effective technique of creating and delivering
customized pitches that will make every journalist say, "This is
PERFECT for our audience!"
Who Should Attend:
- Anyone who's new to PR and
publicity…we'll cover the basics
- PR pros and Publicity Hounds who
have been around the block...you'll learn new story angles
and how to form relationships with journalists using social media
- Anyone who sends the same pitch to
more than one journalist…I'll break you of this nasty habit.
- Publicity Hounds whose pitches go
nowhere (C'mon. You know what this is like. Painful.)
- PR people who can't think of
interesting story ideas, particularly when the boss is barking,
"We need publicity NOW!"
- Authors, speakers, experts and
business owners who pitch their own stories and cannot afford a
publicist
- Nonprofits, particularly those
with shoestring budgets and few PR boots on the ground
- Virtual assistants who help their clients with publicity (you will NOT be pitching but you can do almost everything else)
You Will Learn:
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Why the "spray and pray"
technique never works but why people insist on using
it
- The 2 things you need to decide
before even thinking of a story angle
- 5 critical things you must know
about your target audience
- The one word you must never,
ever use when you pitch, or they will ignore you
- The one question you must be
prepared for after you pitch...blow this one and you're finished
- How to know the best journalist to
target at each media outlet, and the big mistake many people
make when targeting
- How to know when to pitch by
phone, email or social media
- 6 important things you must do if
pitching via email to cut through all that noise
- 27 angles for stories...there's
something here for everybody, especially when you're coming up blank
(Handout)
- How to take one story idea and
customize it for three different media outlets (Handout)
- Media leads services you should be
monitoring---or paying somebody to monitor for you
- 8 ways to research journalists so
you can weave something personal into your pitch and wow 'em
- An incredibly easy way to find out
how to get in front of a journalist (most
people NEVER think of this-- this one tip is worth the price of the
webinar!)
- What to do if you pitch and a
journalist says no, your idea isn't a good fit...asking this one
question can get you the story!
- 5 things you can offer that will
sweeten your pitch and just maybe push journalists to say "yes"
- How to follow up after you've
pitched (even though they tell you to never follow up--don't
believe it!!!)
- 6 more big bad mistakes to
avoid
- How to stay on a
journalist's radar screen so you're there when they need a source
like you
- The very best way to thank
journalists and others who cover your story...and what NOT to send
them
- What you must know about ethics
policies in newsrooms
.....and I'm leaving plenty of time for your questions!
Send me the replay, handouts and bonuses
Bonuses:
You also get:
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Handouts. You'll get handouts that include 27 angles for stories, and an example of a pitch that's customized for three different media outlets so you can see exactly how I've changed it, and understand why.
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You'll also get a list of "10 Magic Phrases the Media LOVE." (In the handouts)
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The link to the download page, within 72 hours after the session has ended, so you can access the video replay.
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The PDF of the Power Power slides
I used during the
webinar--great for scanning or to do a quick review of what you've
learned without having to review the entire video. These will be on the
download page.
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The MP3 so you can listen on your iPod while you're walking the dog or working out at the gym. This will be on the download page.
Send me the replay, handouts and bonuses
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Rave
Reviews
Your Programs are "Joan (and Christine) - thanks for the great Facebook Webinar on Tuesday and the tremendously thorough handouts and materials sent tonight. Your programs are always so comprehensive, yet cost effective. They are always time well spent. Thank you - keep 'em coming!”
Mary Ann Miller I Finally Understand LinkedIn!
Joanne Cantor Very Content-rich
The Handouts Were Top-notch
"This was absolutely one of the best telese
Mary E. Fenelon, Principal
Susie Hale A Flurry of Last-minute Sign-ups!
You Told Me What I Needed to
Know on Facebook
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“I
finally understand what LinkedIn is all about and how it can
help me and my business. Jam-packed with information, it
gave me the tools I need to get going.”
"Thanks
for a great presentation. Very content-rich. No wonder Tom
Antion thinks you rock!"
minars I've participated in.
The handout is top-notch. Thanks for providing serious content: helpful websites from which to learn more and a great outline to get me started."
"I
have both Facebook personal and business pages. I’m amazed
at how much information is disseminated through engaging
with friends and colleagues on Facebook. As a ‘student’ of
the new business page structure, Joan and Christine’s
webinar opened up many locked doors for me. I now understand
the why, where and subtle how-tos of what I call the FB’s
Secret Savvy Tips. I feel empowered to implement the changes
and additions for better social media."
"Your webinar on event
promotion was a knock-out! I'm the local Publicity
Coordinator for the Mid-Atlantic Great Dane Rescue League. I
had no idea so many places existed for me to promote
events--and at no cost!
"Joan
Stewart and Christine Buffaloe told me what I needed to know
on Facebook, in a fraction of the time it would have taken
me to figure it out on my own. And they did it in a
non-techie, casual style that was easy to understand. I was
able to immediately apply the information they shared. If
you're using Facebook as a promotion tool (and if you're
not, you should be), this webinar will get you up to speed
quickly and easily."
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The Publicity Hound® Tips, tricks and tools for free publicity www.publicityhound.com Joan Stewart P.O. Box 437, Port Washington, WI 53074-0437 USA Phone: 262-284-7451 Email: jstewart@publicityhound.com |
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