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Why ignoring bloggers means you might be
ignoring journalists who are in a position to cover you
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7 tips on pitching bloggers...follow these
steps and you're increasing your chances for them to spread the word
about you
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3 things you might have that you should never
mention in your pitch...and two great ways to let the bloggers know what
they are without appearing clueless
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The message you must convey in your pitch to
convince the blogger you're worth writing about
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An example of a perfect pitch that a PR person
delivered to Joan that made her say "yes, I'm interested"
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The advantages of dealing with bloggers instead of
journalists
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The one time when it's less dangerous to deal with
journalists instead of bloggers
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Which of the two groups you'll probably have better
luck with if you're rolling out a new product or service
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Why many bloggers hate being referred to as
journalists and why you shouldn't refer to them as such
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A terrific angle to use when promoting your book so
it doesn't sound like you're pitching the book (which many bloggers
hate)
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A huge mistake you must never make if
posting a comment to a blog or the blogger will write you off
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Something you can do to be kept up to date on what
the blogger is writing about without the time-consuming task of visiting
their blog every day
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What you can do to let bloggers know you "get it"
and that you're in their club
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2 helpful tools to use if you're blogging about
other bloggers so they know you're writing about them...and they'll be
impressed
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A big mistake that a few influential bloggers make
that they think makes them look cool but actually turns readers
away...don't you make this one!
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How to know if bloggers like receiving pitches...knowing
this can save you embarrassment later
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How to get a blogger's attention if they don't
allow comments at their blogs
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Why the literary license that bloggers have (and
journalists don't) can be a big advantage for you
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The kind of news that journalists are wary of but
bloggers can't get enough of!
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How to virtually guarantee that bloggers
will write about your new product
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What to do when bloggers write bad reviews about
your product
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Joan's advice on the best time to pick up the phone
and call them
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Patsi's "Top 10 Things That Make Bloggers Angry"...knowing
these ahead of time will keep you out of hot water
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How bloggers inflicted heavy damage to a lock
company...don't let this happen to you
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4 places online where you can search for bloggers
who want to hear what you have to say
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Where to find a short video that will show you how
you can receive instant updates on what bloggers who you want to get in
front of are doing
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Where to find a list of blogs that a particular
blogger reads and how to use this list to your advantage for even more
online publicity
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How something "behind the scenes" at your website
can help you pitch the best bloggers
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A free tool you can use to help determine whether
Google thinks a particular blogger is important
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Denise's explanation of "The Long Tail," a buzz
phrase that you need to know about because it's a powerful strategy that
can pay huge dividends for you
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Patsi's explanation of why you should never ignore
small bloggers
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Joan's strategy for pitching bloggers about
something she offers...and the one thing she's careful not to do
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A 5-step process you can use to pitch the bet
bloggers...this is like a little cheat sheet you can use that
boils down the entire process into bite-size chunks.
