Media coach Susan Harrow, an expert on how to get experts onto "Oprah," questions them, grills them and coaches them on the best ways to:
 
Establish their expertise

Turn vague story ideas into razor-sharp, well-defined pitches

Create “the Oprah headline” that will be used to get the producers’ attention

Find inspiration for great headlines

Determine the best way of pitching Oprah’s producers

Think of fun props to take with them on the show

Involve Oprah’s audience in their program segment

Pitch other experts who the producers might want to make part of the segment

Sell products and services without sounding like a blatant commercial

Ask the types of questions the producers will be asking about their story ideas.

Follow directions explicitly on how to pitch

Control their own media

Envision the show they will be on

Use case studies in their pitches

Effectively use statistics in their pitches

Know what an excellent phone pitch sounds like

Identify issues that are relevant to Oprah’s audience and the world at large

Order the set of 2 audio cassette tapes

Order set of 2 CDs