You will learn:
The secret about leased
access that the cable companies wish you didn't know
How leased access differs from
public access and why that means you can have your own
TV show for just a few dollars a month
How Robert got his own
business show in seven markets for far less than $400.
Why your show can look like
an infomercial or a TV talk show, and which of the two Robert
thinks is most effective
Why you can reach just as
many people with a show in several small towns as you can with
a show in big cities where the air time costs more and is in higher
demand
The one piece of equipment
you'll need to produce your own show and what to do if you
can't afford to buy it...why spend all that money if you only want one or two
shows?
The exact length of time for a
show on leased access and why going over your time limit
can cut into your profits
The two formats you can use if
you want a business show...both will make you look
professional
Why it's OK to create shows in
the comfort of your own home
Another format for a show that
will really promote you as an expert in your field
The two vital components for any
show...you need one or the other to entice people to
watch. Include both of them and you're a double winner!
Tips for producing the best
quality show possible and what can happen if your show looks
amateurish
How often you should
present your "call to action" or "teaser" and why repeating it over
and again is important
How to use your show to get
in front of influential, high-profile decision-makers who
probably wouldn't bother talking to you if you made a cold call or sent them
a brochure
How to take advantage of
leased access even if you don't have a lot of time to spend on a
show
The Number One skill you need to
really profit from your own show
How to encourage people who
see your show to spend more money with you when they
decide to buy what you're pitching
Three ways to grow your business
with your own TV show...these tips even work for people
who don't have a show and don't want one
One thing you must have in
place before you air your first show...this will make it
easier for people to buy from you
Why leased access rates are so
cheap--once you know this, you can really keep your costs
at a minimum
How to use leased access to
promote an upcoming special event, public speaking
engagement or book-signing in another city or series of cities
A big mistake Robert made when
creating his first show...and a helpful tip that will save you
a lot of time and keep you from making the same mistake
Where to find people in your own
community who can help with the technical aspects of
producing a top-quality show
A technique you can use when
shooting your show so it looks as professional as
possible...this takes extra time, but it's worth it!
What Robert has learned
from watching many of the some of the most profitable
infomercials, and how he applies these things to his own shows
Where to find a free list of
cable companies that offer public access programming
A time-saving tip that will help
you track down this resource
How to find the best people who
would be ideal sponsors for your program so you can
make a profit
Two hoops the cable companies
will make you jump through before you can lease air
time...and Robert's tips on how to save time and money while
getting around these
annoyances
Roberts' two recommendations for
buying insurance (which some cable cable require)
A trade association where you can
find help with many aspects of leased access
programming
How Robert piggybacks
newspaper publicity onto his shows
Joan's great idea on how to
create interest for your show online
Why paying a few extra
dollars for prime-time air time is a real benefit
Why a national TV show
can help authors attract the attention of a big publishing house
Why having your own talk show
can help you attract the attention of one of the networks
