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An overview of who's watching the 7 morning
shows and why they're such a
goldmine
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5 types of stories the producers want
most...you must know these so you
can adapt your pitch
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The one type of story that is very difficult
to place...you'd be better off
pitching elsewhere
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How to find out who's who at each show...this
is easier than you think
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The Number 1 show that pulls the best ratings
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The one show that loves soft news...a
perfect place for light features
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Which of the 7 morning shows caters to Middle
America and more
conservative audiences
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What you must do and the 3 things you
must know before picking up the phone
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The morning show to target if you want to
reach bachelors
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The one method of pitching you should
never use when contacting the talk
show producers
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How Lissa decides which show to pitch first
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How long she waits if they say "maybe" before
pitching a producer at another show
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The tactic she uses if she wants to book a
guest who can comment on a
breaking news event
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5 valuable tips that will help you craft a
great pitch
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A 30-second pitch that landed one of her
clients on "The CBS Sunday
Morning Show"
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Why the producer might ask to speak to the
author or expert after speaking
with the publicist
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The "set segments" you'll find on the weekend
shows that you won't find during
the week
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The two types of pitches that producers love
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The question Lissa doesn't ask producers over
the phone because she doesn't
want to be turned down
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Two great contacts for parenting topics at
the "Today Show"
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Why you shouldn't anticipate a call-back from
a producer
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The one method of pitching the guarantees the
greatest response from producers
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Contact information for three book review
editors
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Lissa's caution for self-published
authors...what you never want to say in your pitch
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The three times during the day when you
shouldn't call with a pitch because
they're too busy
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What the producers might want if they like
your idea...be ready for this question
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Why you must have talking points and why
they're important
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How many talking points to prepare per pitch
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How to tie your story idea into current
events...producers love this!
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How Lissa tied an author's new book to the
problem of obesity
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7 tips for media kits so you give producers
exactly what they need
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The one thing Lissa never includes in a media
kit...this saves a lot of money
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3 things you must include in "the whole
package" if you want more than just a
short story
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What to expect if they ask you to come to New
York for an in-studio taping--and
who pays
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Why so many people who are booked on these
shows have publicists
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The 3 shows that compete with each
other...you must know this before you pitch
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How long to wait before you pitch the same
producer again
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Where the publicists sits during live
interviews so they aren't in the way
