-
An overview of who's watching the 7 morning
shows and why they're such a
goldmine
-
5 types of stories the producers want
most...you must know these so you
can adapt your pitch
-
The one type of story that is very difficult
to place...you'd be better off
pitching elsewhere
-
How to find out who's who at each show...this
is easier than you think
-
The Number 1 show that pulls the best ratings
-
The one show that loves soft news...a
perfect place for light features
-
Which of the 7 morning shows caters to Middle
America and more
conservative audiences
-
What you must do and the 3 things you
must know before picking up the phone
-
The morning show to target if you want to
reach bachelors
-
The one method of pitching you should
never use when contacting the talk
show producers
-
How Lissa decides which show to pitch first
-
How long she waits if they say "maybe" before
pitching a producer at another show
-
The tactic she uses if she wants to book a
guest who can comment on a
breaking news event
-
5 valuable tips that will help you craft a
great pitch
-
A 30-second pitch that landed one of her
clients on "The CBS Sunday
Morning Show"
-
Why the producer might ask to speak to the
author or expert after speaking
with the publicist
-
The "set segments" you'll find on the weekend
shows that you won't find during
the week
-
The two types of pitches that producers love
-
The question Lissa doesn't ask producers over
the phone because she doesn't
want to be turned down
-
Two great contacts for parenting topics at
the "Today Show"
-
Why you shouldn't anticipate a call-back from
a producer
-
The one method of pitching the guarantees the
greatest response from producers
-
Contact information for three book review
editors
-
Lissa's caution for self-published
authors...what you never want to say in your pitch
-
The three times during the day when you
shouldn't call with a pitch because
they're too busy
-
What the producers might want if they like
your idea...be ready for this question
-
Why you must have talking points and why
they're important
-
How many talking points to prepare per pitch
-
How to tie your story idea into current
events...producers love this!
-
How Lissa tied an author's new book to the
problem of obesity
-
7 tips for media kits so you give producers
exactly what they need
-
The one thing Lissa never includes in a media
kit...this saves a lot of money
-
3 things you must include in "the whole
package" if you want more than just a
short story
-
What to expect if they ask you to come to New
York for an in-studio taping--and
who pays
-
Why so many people who are booked on these
shows have publicists
-
The 3 shows that compete with each
other...you must know this before you pitch
-
How long to wait before you pitch the same
producer again
-
Where the publicists sits during live
interviews so they aren't in the way