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Why a pitch letter is
more valuable than a news release and why it can get you
more ink and
air time
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When to send the
standard news release instead of a letter so you don't confuse
the media
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The 5 elements of a
perfect pitch letter...remember these and you're more than
halfway there
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How BL turned a
750-word release into a 100-word pitch letter
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A word you can use in
your pitch letter that will intrigue reporters and make them
take notice
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Another word you can
use that will make you more believable
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How to lead reporters
quickly to more information so you can make their jobs easy
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What you must avoid
in your pitch letter
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More techniques that
will keep them reading your letter
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Why your pitch
letters must not be mass-produced
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How to save valuable
time before your write your pitch
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BL’s secret for
writing e-mails that will make you stand out from the crowd
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How to know which
story angle a particular reporter wants and needs so your story
is more attractive
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What to put in the
subject line of your e-mail pitch to intrigue them
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How to identify the
correct producer for TV talk shows so you reach the
decision-maker
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What to never say in
your follow-up phone call...too many people make this
mistake
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What to always say in
the follow-up call that will get their attention
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Why it isn’t smart to
pitch a press conference
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Why media lunches and
dinners are often worthless...your time and money is better
spent elsewhere
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What to do if you
must hold a press conference to draw reporters
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BL’s rule regarding
online press kits
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Where to find great
tips for online press rooms so you can see how others attract
the media
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How to get reporters’
e-mail addresses
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Fun things to offer
along with your story idea to make the story enticing
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How to lead reporters
by the nose to cover your story and make them think
covering the story was their idea
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How to follow up a
pitch letter so it doesn't get lost in Nowhere Land
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The 3 biggest
mistakes in bad pitch letters...avoid these and your letter won't end
up
in the newsroom wastebasket
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Tips for writing
short pitch letters so you help reporters save valuable time
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Tricks you can use to
build relationships with reporters so they remember you
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What to do when you
get a great “hit”
…PLUS two samples of great pitch letters BL wrote that are worth 10
times more than the price of this CD or transcript
