Tips tricks and tools for free (or really cheap) publicity

 



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"Kick Up a Media Storm: How to Get Free Publicity (for Professional Speakers)"
Professional speaker Tom Antion interviews Joan Stewart (1 hour)
$39.95
+$5.50 shipping & handling

You will learn:

  • The 3 biggest myths about publicity and why they're wrong, wrong, wrong
     
  • The important thing you must do if you're pitching 5 different media outlets and each one has its own type of audience.
     
  • The 3 important steps you must take to encourage the media to call you for an interview
     
  • The one question you should ask all media people to make them LOVE you...I guarantee, they hardly ever hear this question from anybody
     
  • How Tom went out of his way for Entrepreneur magazine and how he reaped the benefits of free publicity
     
  • How to identify story ideas that journalists will be hungry for
     
  • Something you should be ready to offer the media if they ask for it...if you have this information, they'll REALLY be impressed.
     
  • What you shouldn't be afraid to do...show a little courage and you could be the speaker they write about or book for a TV or radio show
     
  • How to conduct a quick, easy survey during your speaking engagements, and spin it into free publicity
     
  • Why you should try to take reporters to lunch, and who pays (the answer will surprise you)
     
  • 2 unusual questions to ask any media contact...this will help you stay on their radar screen without pestering them
     
  • The one category of journalists that's often overlooked...and they're often desperate for story ideas
     
  • How Tom built a great relationship with The Washington Post...you can do the same thing he did with your key media contacts
     
  • How to pitch yourself as the local angle to international, national and regional stories
     
  • The one item in your media kit that must be jazzy...if it isn't, you'll look like an amateur
     
  • Joan's favorite back-door ways to snag valuable publicity
     
  • Fun ideas on how to promote your product or service without making it look like a blatant promotion
     
  • The Publicity hound's favorite publicity resources
     
  • Secrets for schmoozing with reporters...these are the tactics that Joan says worked when people schmoozed her during her days as an editor


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  The Publicity Hound®
Tips, tricks and tools for free publicity
www.publicityhound.com

Joan Stewart 3434 County KK, Port Washington, WI 53074
Phone: 262-284-7451 Fax: 262-284-1737 Email: jstewart@publicityhound.com