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"Kick Up a Media
Storm: How to Get Free Publicity (for Professional Speakers)"
Professional speaker Tom Antion interviews Joan Stewart (1 hour)
$39.95+$5.50
shipping & handling
You will learn:
- The 3 biggest myths about publicity
and why they're wrong, wrong, wrong
- The important thing you must do if
you're pitching 5 different media outlets and each one has its own
type of audience.
- The 3 important steps you must take
to encourage the media to call you for an interview
- The one question you should ask all
media people to make them LOVE you...I guarantee, they hardly ever
hear this question from anybody
- How Tom went out of his way for
Entrepreneur magazine and how he reaped the benefits of free publicity
- How to identify story ideas that
journalists will be hungry for
- Something you should be ready to
offer the media if they ask for it...if you have this information,
they'll REALLY be impressed.
- What you shouldn't be afraid to
do...show a little courage and you could be the speaker they write
about or book for a TV or radio show
- How to conduct a quick, easy survey
during your speaking engagements, and spin it into free publicity
- Why you should try to take reporters
to lunch, and who pays (the answer will surprise you)
- 2 unusual questions to ask any media
contact...this will help you stay on their radar screen without
pestering them
- The one category of journalists
that's often overlooked...and they're often desperate for story ideas
- How Tom built a great relationship
with The Washington Post...you can do the same thing he did with your
key media contacts
- How to pitch yourself as the local
angle to international, national and regional stories
- The one item in your media kit that
must be jazzy...if it isn't, you'll look like an amateur
- Joan's favorite back-door ways to
snag valuable publicity
- Fun ideas on how to promote your
product or service without making it look like a blatant promotion
- The Publicity hound's favorite
publicity resources
- Secrets for schmoozing with
reporters...these are the tactics that Joan says worked when people
schmoozed her during her days as an editor
Order the CD
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