You will learn:
The best way to deal with “media
wolves” so they don't eat you alive
The top 5 mistakes people make in
bad news situations
What to say when you can’t answer a
question so you don't start babbling
What to do if you suspect the
reporter has an agenda and is out to get you
How to have your own agenda and
make it work for you
4 things to do when you’re
practicing a for tough interview so you're ready for
the real thing
What to say to a reporter who wants
to write a story that has nothing to do with you
2 tips for dealing with dumb,
unprepared or hurried reporters so they don't botch
your story
The nastiest trick a reporter
pulled on Jonathan...NEVER let this happen to you!
The nastiest trick Jonathan
pulled when he was a reporter...this will show you how sly
reporters can be
The rules of using tape-recorders
during interviews and why they can work to your
advantage
The meaning of “off the record”...this
will keep you out of a lot of trouble
When to grant an exclusive
interview...this technique can also save you a lot of time
when a crisis is spinning out of control
How helicopter videos and webcams
cause problems—and what you should do to prepare
The value of having B-roll...this
can save you from having to face TV cameras when the
news is bad
The best day of week to break a
bad-news story so it gets lost in the shuffle
The importance of your key message
and sub-messages...you must have them so
you sound consistent
When to call a press conference or
a press briefing so you aren't wasting time
with individual interviews
The down side to press conferences
and the one thing you must be prepared for
3 ways reporters try to loosen your
lips...we'll show you their tricks
3 things you can do during
interviews to not sound defensive...the media is NOT
your enemy
When to walk away from an interview
and what to do afterward...yes, you CAN
walk away on this condition
A valuable weapon you can use
that will make most journalists back off
What to do if you’re tempted to ask
an editor to send a different reporter
to interview you
How to avoid giving trade secrets
to the media
Precautions to take if you are
escorting reporters through your building
The value of a vulnerability audit
and why it will keep you out of trouble
How to use a cushion of goodwill to
survive a media crisis
What to do and how to respond when
the story is wrong...and why it doesn't pay to say
nothing
Why you must have a media policy
and what can happen if you don't
What to do if you learn from a
reporter that you are being sued and how
not to look guilty
The single biggest gap in crisis
planning...don't get caught without this
What to do if reporters always call
you at the worst time possible
How to get a free half-hour of
crisis communications counseling
