How to Use LinkedIn to Promote
Anything--Ethically & Powerfully


Joan Stewart interviews LinkedIn expert Scott Allen (Two 70-minute recordings)

Only $77 for the electronic transcripts along with either the MP3s or CDs (Free shipping!)
 

In Part 1, we answer the question "What is LinkedIn?" and explain what you must have in place before you can start to promote. You will learn:

• How LinkedIn is different from MySpace and Facebook and why this is important

• 3 things you must have at LinkedIn before you can start a promotional campaign

• Why you must have a terrific profile and the best tool to use to start writing

• What you should add to your profile that you probably don't include on a traditional resume

• Where you find an example of a great profile on LinkedIn

• How to appease the search engines when writing your profile so you come up near the top of the search list

• How a crisis counselor landed a big-name client on LinkedIn

• Why LinkedIn's search feature is far more sophisticated than those on Facebook and MySpace

• What you must know about how to make connections so they don't flag you as a spammer

• What to do if somebody you don't know asks you to connect with them...this can help you avoid trouble later, when you start promoting

• Why a long list of connections isn't that impressive...and the one thing that's far more important than lots of names

• What to do if--gasp!--one of your competitors asks you to connect

• Why LinkedIn is a huge advantage for small business people who can't even afford a website

• Scott's advice for people who are worried about aiding identity thieves

• 3 ways LinkedIn can help your website ranking...be sure to take advantage of all of them!

• Why you should still be on LinkedIn if most of your clients are over 50 and not tech-savvy

• Where to find a long list of powerful, creative, helpful ways to use LinkedIn

• What to do if you don't want the public to see the names of all of your connections

• 3 reasons to upgrade to a paid account...and why most people won't have to upgrade

• How to collect recommendations from your connections so you can promote your expertise and really impress visitors who see your profile

• How to use the question and answer feature on LinkedIn

• Why it's worth the time to answer other people's questions thoroughly and thoughtfully

• How to use LinkedIn to generate leads before you ask for the sale...this tip will help you find people who need what you're offering

• How long you should be participating in the LinkedIn community before you start to see results

• How to accelerate your sales potential after you have everything else in place

• Scott's tips for managing your time on this site and stay in touch with your connections

In Part 2, how to promote on LinkedIn, you will learn:

• The difference between a LinkedIn campaign and a traditional email campaign...if you don't know the difference, you can screw up your campaign

• Your Number One goal when promoting on LinkedIn...it's not what you think!

• The one thing you should remember every time you used LinkedIn because the payoff can be huge...and it's contrary to most marketing campaigns

• How Scott helped an author save her faltering LinkedIn promotional campaign, improve it, and see results within 48 hours!

• The problem that can result when you try to promote to a huge list of connections...and how to deal with it

• Scott's tips on how Joan could have used LinkedIn to promote these two teleseminars

• What Joan is going to change in her profile that will help her eventually sell more products

• 2 key elements of a campaign...you need to do these at the beginning

• The value of buying an ad on Linked In, how to target your niche and save money

• What to do 90 days before an event you want to promote on LinkedIn

• What to do 30 days out...you'll intrigue your contacts without making it sound like "I'm trying to sell you something"

• How to follow that up and ask for the order

• A tip for people who are promoting live events that will require participants to travel long distances

• One of Scott's favorite case studies of how a political candidate really understands and uses LinkedIn

• How Bill Gates used one of Scott's tips to promote on LinkedIn

• How a small-business owner got fabulous publicity for the way he used LinkedIn to promote his start-up company

• How Scott and his business partner use a LinkedIn group to create interest in their company

• How to use LinkedIn to find  people who would want to be officers in a start-up business

• How an author uses the site to expand sales for a recently-launched book

• How to dovetail your efforts on LinkedIn with those on Facebook and Twitter and put social networking on steroids

• A fabulous tip from Scott on how to let every person who gets an email from you know what you're promoting, without making it sound like a promotion

Send me the two MP3s and electronic transcripts for only $77
As soon as your order is approved, you will receive instructions on how to download the two audio files and the transcripts