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"How to Write Killer News
Releases That Stop Reporters in Their Tracks"
is out of date and no longer available.
If you're
looking for information on how to write press releases, please see:
"The New Rules of Press Releases: How to Write Them for Consumers, Not Only
Journalists"
(This is an overview of writing press releases for online distribution)
"Keywords: The Magic Magnets That Pull Consumers & Journalists to Your Press
Releases"
(This is a step-by-step guide on how to write press releases using keywords
to pull traffic)
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