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How to Write Killer News
Releases That Stop Reporters in Their Tracks
Joan Stewart interviews Paul Hartunian (A live
1-hour teleseminar)
$39.95 + $5.50 postage and handling
You will learn:
The difference
between a news release, a media release and a press release
Why your news release
should never look like the finished story
Why you don’t want
your news release printed word for word
The one thing your
news release is designed to do
How to use a news
release to entice reporters but not jerk them around
4 rules that should
never be violated
Why you shouldn’t
write your news releases on company letterhead
The importance of the
time-qualifier
The 4 things you
should include in your contact information
The single most
important line in the news release
Tips for writing a
killer headline
Examples of formula
headlines and where you can find them
The Number One reason
why reporters throw away news releases
How to deliver the
news release
The pros and cons of
snail-mail, fax and e-mail news releases
What to do to get on
the media’s blacklist
The 2 best media
directories
Paul’s favorite media
resource
How to follow up
after you send a news release
How to identify your
best media contact
Why you should use
the Media Torture Technique
The one thing you
should NEVER fax along with your news release
The importance of the
one-page media advisory
“The Death Question”
a reporter might ask after you send a news release
The 2 definitions of
a tip sheet
7 tips for sending
photos with news releases
Why you must keep a
media database
The purpose of a bio
The value of Q&A
sheets
How to use “time
frames”
The best time of day
to fax your release
The 3 best days to
fax your release
The best week of the
year to get news coverage
How to solve the
long, slow “approval process” for your news release
Order the CD
Order the electronic transcript
.
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