How to Use Keywords, the 'Magic Magnets' that Pull Consumers
and Journalists to Your Press Releases

Guest expert: Janet Thaeler, an online press release and search engine optimizaton expert. She's author of the new book "I Need a Killer Press Release--Now What?"

Description:

Most press release writers make one critical mistake: they fail to use the right keywords, or any keywords, in their online releases. That mistake renders their releases impotent. Keywords are like magnets because they "flag" the search engines and pull in the right kinds of traffic. But your clever headline, compelling news hook and killer quote are useless if your press release isn't generating traffic and no one is reading it.

This teleseminar, hosted on Oct. 21, 2009, explains the often-confusing topic of keywords and gives you a step-by-step checklist for incorporating them into your releases. Many of the tips you'll learn can also be applied at your website, or anywhere else your content appears online.

This is perfect for:

• Publicists who want to learn how to write press releases that are optimized for the search engines (you can charge more for an SEO release)
   
• Corporate PR people who are targeting specific audiences for their products and services and can't afford expensive pay-per-click ads
   
• Self-promoters who are writing their own press releases but know little or nothing about keywords
   
• Nonprofit PR and marketing people who want to use SEO releases to promote a service, cause or issue, and reach the right audience 
   
• Anyone who doesn't have a step-by-step plan in place for researching and using keywords

You will learn:

• Why effective keywords can be the most powerful tools in your press release writing arsenal and why most of your competitors probably aren't using them
   
• Why an absence of keywords can make your releases impotent
   
• The important difference between short-tail and long-tail keywords
   
• 3 questions to ask yourself about your release BEFORE you start writing
   
• How to use regional keywords to pull traffic from a specific geographic area
   
• How to create a list of traffic-pulling keywords
   
• The easiest ways to research your keywords so you know exactly what they're competing against
   
• Why the most obvious keywords often aren't the best
   
• Which of your keyword phrases to use first when writing your release
   
• The correct number of keywords or keyword phrases to use in your releases
   
• 4 places to use keywords...we'll tell you EXACTLY where the search engines will be looking
   
• A powerful tactic that encourages press release readers to do what you want them to do
   
• Another big mistake writers make when including their website URL within the release
   
• Why linking to your website homepage can confuse and frustrate visitors, and how to avoid this problem
   
• Why anchor text links create "Google juice," and how to use them
   
• What to with your press release after you've written it...Janet will show you how to make it do double- and triple-duty!
   
• How to pitch your release to social media power users so they do a lot of the heavy lifting for you
   
• The dirty little secret of most of the free press release distribution services
   
• Janet's recommendation on the top three free distribution services and why you can't use these as a substitute for a paid service
   
• Why the "About Us" section of most press releases is, also known as boilerplate, is usually more potent than a sleeping pill and how to make yours appealing
   
• A handy press release template to use when writing your own releases
   

Plus These Bonuses:

11 pages of illustrated handouts that include:

• Links to three videos Janet has created that show you how to do keyword research.
   
• An easy-to-use 8-step checklist you can refer to every time you write a press release
   
• A good example a press release that was optimized for the search engines, with keywords highlighted in yellow.

Order the CD (download the handouts when your order is approved)

Order the MP3 (download the handouts when your order is approved)

Order the electronic transcript (Handouts are at the end of transcript)