How to Use Facebook to Promote Your Business or Nonprofit


Joan Stewart interviews Facebook expert Jason Alba during two 70-minute teleseminars

$77 for the electronic transcripts and your choice of the MP3s or CDs (Free shipping!)
 

In Part 1, what you must have in place before you can promote on Facebook, you will learn:

• How Facebook differs from LinkedIn and MySpace and how to find out whether the demographics include your target audience

• What the ideal Facebook profile looks like and the most important thing you need to keep in mind when writing it

• Major mistakes people make on their profile pages and the problem of using your company's branded logo instead of your photo

• Jason's recommendation for the type of photo you should choose

• Tips for letting your personality shine through in your profile so people want to be your Facebook friend

• The importance of writing on other people's walls, and how to make your messages really stand out

• How to grow your friends list and why a lot of friends are valuable

• How to give your company its own page and build your brand

• 2 ways nonprofits can use pages to communicate their message

• 3 ways to find friends who are within your target audience

• Why creating groups is a powerful technique for anyone who wants to promote

• How to find groups that you might to join so you can meet good candidates for your products and services 

• How to use the news feeds on Facebook and edit them so you aren't drowning in information

• Advice on the types of personal information you should not include on Facebook

• What to do when someone who you don't know invites you to be their friend

• How to create an event on Facebook and invite your friends...a powerful promotion tool!

• Why letting a big group of friends know about your event is time-consuming...but well worth it!

• How to determine which of the many Facebook applications are right for you

• What to do if you want a particular type of application but it doesn't exist

• Jason's 3 favorite applications for Publicity Hounds who are using Facebook to promote

• Joan's favorite application...it can save you HOURS of time

• The do's and don'ts of Facebook etiquette so you play by the rules and don't get flagged as a spammer

• Why you can become addicted to this social networking site...and tips for making sure you don't waste time

• Jason's recommendation on using Pages and Groups together so you don't get confused

• How a nonprofit would use this site to recruit volunteers

In Part 2, how to create a promotional campaign on Facebook, you will learn:

• The difference between the old wall format and the new format

• 8 things you must have in place before you can start a promotional campaign

• How to find out more information about Facebook topics, like applications, if you can't find it at the site

• One of Jason's favorite case studies in which a company used a specific application to really grow the business

• 3 places where you can find techie freelancers who can build applications for you

• How a cool application can really build the buzz about your Facebook page

• How authors can launch a promotional campaign for a book...and the very first thing they should do

• A great example of how an author can use an application in a book campaign

• Another example of how an author can sell more books by giving more than she gets

• 2 more ways to promote your book to your ideal target market

• A fun idea that almost anyone can slip into a promotional campaign and build the buzz

• A clever way an author attracts attention at this website for his Facebook profile

• How to promote something to a Group...yours or somebody else's

• What a timeline would look like--and what you would do when--if you were using Facebook in conjunction with a product launch

• How to start your campaign three months before the launch and have everything in place

• 4 things to do 90 days before the launch

• 4 things to do 60 days before the launch so you don't miss a beat and really spread the word

• 6 things to do at the 20-day point

• 3 things to do the week before, including one very important task that, if done correctly, will help you reach target audiences you might not know exist

• What to do on Facebook a few days before the event to really build excitement

• Some fun ideas for keeping people excited after your launch, or after an event 

• How to post photos on Facebook

• Tips for cross-promoting your product launch or event with other things like your blog and ezine

• How to use Facebook in conjunction with Twitter and LinkedIn

• How to make sure your LinkedIn connections don't get lost

• A controversial way that Jason pushes the envelope at LinkedIn and, as a result, gets more potential customers

• Why Jason and others frown on "bulk invitations" on Facebook and LinkedIn

• Tips for reaching an older audience on Facebook, where youths are everywhere

• Why Jason drives people from Facebook to his blog, and not vice-versa

• How to launch a campaign that would encourage people in a municipality to recycle

• Tips for getting publicity about your social networking in the mainstream media

• How to measure the results of social networking with actual statistics
   

Send me the two MP3s and the electronic transcripts for only $77
As soon as your order is approved, you will receive an email on how to download the two audio files and the transcripts. Please add "Joan Stewart" to your email Friends list.

Send me the two CDs and the electronic transcripts for only $77
As soon as your order is approved, you will receive instructions on how to download the electronic transcripts. The CDs are shipped within 48 hours.