You will learn:

How to identify your hospital’s niche so you know exactly which media to target

How to promote your experts within your niche because the media flock to experts

The hot-button health topics that push the media’s buttons

How you can find those hot-button topics without spending a lot of time

How to do the media’s work for them...many hospital PR people are clueless about this!

Two major newspapers to read for health trends so you can tip off reporters

5 ways to establish strong media relationships that will pay huge dividends later

The most valuable question you can ask a health reporter...this will set you apart from all the other PR
   people

How to give your docs and administrators a competitive edge

How to be an information broker and make reporters love you

How to create stories where none existed before

The huge benefit of knowing your staff members’ hobbies

How to sell top management on the importance of proactive PR

How to convince busy docs to take the time to do interviews...Dan explains how he "turned around" one of his own docs

How to handle crisis situations so they don't explode in your face

Why you should be proactive with BAD news

How to get thousands of dollars in publicity during a certain week of the year

How to piggyback story ideas off days, weeks and months of the year

The most important elements of a hospital website (often the first place journalists look even before they call you!)

The 3 simple little things you must NOT bury at your website--but many hospitals do

How to promote your docs as experts

How to establish a partnership with a local network affiliate so you generate even more publicity

The 2 people to contact at your local TV station who can do you the most good

The best trade publications that can spread the word about you

2 great subscription services that can help you get national coverage

Why you must never promote a book written by a doctor--even if the doctors orders you to

What you must do if you’re pitching national TV shows