Fun
Alternatives to Boring Ground-breakings,
Ribbon-cuttings and Check-passings
Joan Stewart interviews Dan Collins (A live
1-hour teleseminar)
$39.95 + $5.50 postage and handling
Lots of ideas
for my clients
"Fun Alternatives to Boring Ground-breakings,
Ribbon-cuttings and Check-passings" is chock full of so much
information that I've read it at least 3 times, and every
time I come up with different ideas to pitch to my clients.
Thanks so much for being there and helping my business soar!
T. Denise Stokes
Metroplex Media Relations
Dallas, Texas
You will learn:
4 reasons why planning
ground-breakings, ribbon-cuttings and check-passings is a waste of time
if you want media coverage
How to convince your boss
there are more creative alternatives so you don't waste
YOUR time
4 alternatives to the
cliché photo of eight guys in business suits with hard hats turning
over
shovels of dirt at the ground-breaking ceremony
How a renovation project
in Chicago got fabulous publicity with a clever photo
How Dan promoted a
"Breast Fest" event at his hospital using a twist on the cliché
hard hat
theme
Ideas for graphic
elements you can submit to the media to get their attention...far better
than a
ground-breaking, ribbon-cutting or check-passing photo
A valuable tool you can
use to capture the attention of broadcast reporters
Why you shouldn't assume
that local politicians will be a big draw at your ground-breaking,
ribbon-cutting or check-passing event
Why the presence of
politicians at your event can backfire
The Number One question
you must ask yourself if you want to avoid the ghastly
ribbon-cutting
ceremony
A fun idea for a grand
opening that will draw the crowds...no boring ribbon-cutting here
Where to
find hundreds of ideas for creative grand opening events...it'll help spark
your own ideas
The best way to publicize
your company's anniversary so the media won't say "so what?"
How to get your employees
involved in helping you brainstorm fun events
How to get publicity when
you've made a charitable contribution without resorting to
a photo of the oversized check at a check-passing event
Why the media despise
things like news conferences and other mass media events
How a clever stunt
created publicity for an awards ceremony...Dan presented the award
and
even HE was surprised!
The most important thing
you must do to get publicity for someone who wins an award
Why you should get
reporters directly involved in your event
How a club got competing
TV anchors involved in a fun event for an obscure sport...even
the
newspapers covered it!
What to do if your boss
says you MUST plan a dull ground-breaking, ribbon-breaking or
check-passing ceremony...it will help you save face with the media
4 reasons why planning
ground-breakings, ribbon-cuttings and check-passings is a waste of time
