Secrets for Getting through to the Media Online

"I borrowed liberally from your media room and reformatted my page to look similar. I included a larger picture of myself, the short and long versions of my bio and included a "How Dianne can help the media" section (just like yours). A feature writer at the Kansas City Star wants to quote me as part of an article she's writing on Image. I am so happy I could scream, and it's all due to you, The Publicity Hound!"

Dianne M. Daniels
Norwich, Connecticut
http://www.lifecoachingstudio.com

Secrets for Getting Through to the Media Online
Joan Stewart interviews Marcia Yudkin (A live 1-hour teleseminar)
$39.95 + $5.50 postage and handling

You will learn:

How to reach hundreds and thousands of people without media gatekeepers

How to reach your target audience without using the media or spamming

How to post your news release on industry portals—for free

The benefit of using discussion groups where media people often lurk

How to reach “e-fluential” people who aren’t in the media but can help you

The do’s and don’ts of posting news releases at your website

How to write news releases so they’re picked up by the search engines

Where to find a free trial service that will tell you which keywords are
searched for more often

Why unfamiliar product names in news releases are more important than
generic names

Where to find industry portals

Tips for getting the best placement on search engines

What to look for when hiring a company that will help give you good search
engine placement

The best site that explains how to get listed high in search engines

How to use a news wire to get your news releases to the media

Marcia’s 4 favorite news release distribution services

The danger of buying a database of media e-mail addresses

How to compile your own media database list

4 ways to find e-mail addresses for the media

The best media directory for finding the media’s e-mail addresses

Where to find the directory—for free

How to find out the best way to send a news release—by phone, mail,
e-mail or fax

What you can find by nosing around at media websites

What to look for in printed magazines

How to find a reporter’s e-mail address if it isn’t at the media outlet’s
website.

3 sneaky ways to track down a media person’s e-mail addresses

How to find e-mail addresses of freelance writers

How to get links to your website

How to promote yourself in your signature file

The value of the “one line zinger” in your signature file

The advantage of a pitch letter over a news release

Marcia’s best tip for writing subject lines in e-mail pitches

What you must NEVER e-mail to the media unless you have permission

When to send a news release and when to send a pitch letter

How to customize your pitch letters

Order the CD

Order the electronic transcript