You will learn:

The demographics of the show so you know if this audience is right for you

Why “The View” sees itself as “the selfish woman show” and what that means
  to you and your story

How “The View” differs from “Oprah”...don't treat these two shows the same!

The one thing you will never see on "The View", so keep this out of your pitch

What you must do before you start pitching so you don't trip yourself up

What you can say to producers that will impress them

The best way to pitch...Erin tells you what has caught her attention

What kinds of PR materials you should NEVER send

The one clever pitch Erin remembers the most

The value of visuals and why they can make or break your chances of getting
   on the show

How to research past shows so you have a good feel what they like to feature

What “The View” wants from celebrity spokespeople

Why the show is leery of product pitches and how to get around their concerns

How to hire a publicist to pitch for you...what you should ask to see

The best way to follow up after mailing a pitch so your pitch doesn't get lost

The 2 things producers LOVE to receive as a thank-you...these will score you points!

How to speak “Viewspeak” so you talk the same language they do

Why your VP of marketing is viewed as a threat

How your next door neighborhood can help you identify a great story idea

How to think like a producer

2 things you can’t say if you get on the air...say these and you'll never be invited
  back

How to pitch your idea over the telephone

What do to if you call a reporter and get kicked into voicemail...this isn't the time to panic!

What to do if the producers give you the runaround...this will happen at some point

The biggest mistake people make after pitching

What to expect if they love your idea and book you