"How to Get on the Local TV News Tomorrow"
Joan Stewart interviews Shawne Duperon, a former TV news reporter, who shares the inside secrets of how to identify great story ideas, pitch perfectly, and end up on the air.
$39.95+$5 shipping & handling

You will learn:

How to identify the all-knowing, all-powerful “Queen Bee” in every TV newsroom

Who reports to whom and who decides what gets on the air

How many people in the same newsroom should receive your identical story
  pitch—and why

The one month when you stand the best chance of getting onto TV

How to find the assignment editor’s hot button and hit a home run

The best way to communicate with TV news people who are busy, busy, busy

The one person in the newsroom who will welcome your pitch with open arms

The secret weapon you can use as a bribe to get their attention

The same secret weapon to use as a thank-you

How to sound “cool” by talking the language of the TV newsroom (you will learn
  specific words and phrases that will make you sound cool)

The two best days of the week to piggyback your story idea onto national survey
   results

What to give assignment editors to get them to bite

How to use the TV news to sell more products and services without sounding like
  you’re asking for a free commercial

The best times to call the newsroom...when most people wouldn't think to call 

The worst times to call...call during this time and they'll brand you as a pest 

The most powerful way to follow up your pitch (phone, fax, e-mail, etc.) so they get
   back to you

How many times to call a specific reporter before you are viewed as a pest

The “formula” for the perfect story and how to let them know you understand it

How to piggyback off holidays and seasonal events...these are things the media
  MUST cover

Hot themes that assignment editors love...pitch these and you're as good as on the air

Order the CD   

Order the electronic transcript