You will learn:
The biggest change in the
types of guests Oprah books on her show.
How Oprah's four hot-button
topics have changed since 2002...knowing this will help you
deliver a pitch that fits in perfectly with what she wants.
How to take advantage of her
preference for celebrity guests.
The kind of homework and
research you must do to tie into celebrities...this one thing might
maker a producer say "yes" to your idea.
What you must know
about what happens behind the scenes on the "Oprah" set and about
the grueling production schedule.
The importance of sound
bites...and how to get terrific experience crafting great sound
bites so that
you're ready for the big-time talk shows like "Oprah."
What you must do before you
even think about pitching the producers...skip this step and
you're dead in the water.
How Oprah's production teams
operate...knowing this will help you avoid critical mistakes
later.
Why it's almost impossible to
contact a producer via phone or email, unless you know one
personally.
2 excellent resources that
will tip you off to upcoming shows and be your direct line to
the producers who are in a position to book you.
The big problem you'll face
if you rely on media resource directories.
The ideal length of a phone
pitch...DO NOT violate this cardinal rule.
What producers are listening
for when they hear your pitch...most people have no clue how
to deliver this.
How Susan and one of her
clients created a very short, enticing pitch with multiple parts.
The little "extras" you can give
producers to make them more interested in you.
Why you should suggest other guests
who can be on the show, not just yourself.
How to follow up with
producers once you're pitched and what not to do so you aren't
branded as a pest.
Why you must never get
discouraged if you get no response after pitching.
The number of times you
should follow up with producers to keep them interested...and
what you can do to help make your original idea more enticing.
3 big mistakes that will kill
your chances of ever getting onto the show.
What authors and publicists
must do to make sure Oprah mentions their book...and the fatal
error an author might be tempted to make that will turn Oprah and
her producers against
you.
2 things you should never,
ever tell producers, either while you're pitching or afterward.
The one big disappointment you
must be prepared for, even if they've flown you to Chicago
to be on the show...start complaining about this and you're toast!
How to handle a last-minute
invitation to be on the show when you've already made other
important plans you can't cancel.
What's really happening when a
producer calls you on the phone to talk about your
pitch...if you aren't aware of this, you might blow your chances of being
booked.
How to ask the producer if the
kind of information you're offering is what they're looking for,
without sounding ignorant.
What you must know about the
kinds of words and phrases you're using when talking to
producers...and to
Oprah.
What to expect in terms of
expenses and accommodations if you're invited onto the show.
The one thing you or your
publicist should do after you've appeared on Oprah. So many
people forget to do this, or they're embarrassed.
