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Why charging an hourly rate is a huge
mistake and how to solve that problem and still keep the client
happy
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3 other ways you can charge your clients
depending on their needs
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How your clients can track sales that
result directly from your PR efforts so they can see direct return on
their PR investment
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A powerful way to give clients options as
to how much to invest on their PR campaign...this will usually put more
money in your pocket
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Joan's recommendation for two books that
will help you grow your practice considerably
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Why it's a mistake to submit a proposal
with only pricetag and how you can make more money and close
more prospects
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How you can start a PR business for less
than $100 without a fancy desk, an expensive office or overhead
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A question that will help you sell more
than just PR services to clients
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How to bring on more staff without
bringing on extra expense
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A wonderful and inexpensive source
to help you produce video for clients, right in your own community!
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How to raise capital if you need a large
amount of money to grow your business
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A simple little exercise that will help
you bring in more clients....Robert does this every other month
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How to work with your competitors to bring
more leads through the door...yes, your competitors!
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A great way to find potential
clients...Joan found most of her clients this way when she started her
PR business
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Once you've found them, a method for
making sure you stay in touch with them weekly so you don't fall off
their radar screen
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An unconventional way that Robert got in
front of at least 200 small business owners per day, for four weeks, for
next to nothing and got loads of leads...you can use this same
strategy
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How to make money from names,
addresses, phone numbers and other data from people who didn't buy from
you
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How publicists can create their own
inexpensive TV show in their own community or in the community where
they want clients
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The factors Robert considers when deciding
how much to charge for his services
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2 questions to ask potential clients
before you write a proposal...one will keep you from spinning your
wheels and the other will help you price the project correctly
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The one thing that all publicists should
do every day, even if it's only for 10 minutes, to help bring in new
clients
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2 more tips--one from Joan and one from
Robert--on how to find leads
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The one big mistake most publicists
make...this makes it difficult for potential clients to find them
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A great place to look for journalists...if
you find them here, you've struck gold
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What publicists who want more clients
should be doing to pull in traffic from people who are searching for
publicists, and to promote their own expertise
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A fast way to write a book...share this
with your clients and it can trim years off the chore of bringing a book
to market
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How Robert got two of his clients onto
"Oprah" and is now able to communicate directly with six of her
producers
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The phone number he recommends Publicity
Hounds use when they want to call "Oprah" and deliver a phone pitch
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What publicists should do if they want
leads from Robert and more of his tips on how to grow a PR
business
