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Get
Free Publicity in Print
George McKenzie interviews Joan Stewart
$39.95+$5
shipping & handling
You will learn:
- The most important thing you
must do when dealing with the media
- Why pitching lowly reporters is usually better than contacting the
top editors
- The 5 most important words you
can say to anyone in the media
- How to build relationships with
reporters and editors
- How to schmooze with reporters
- The "forgotten reporters at newspapers...these people are ALWAYS
looking for story ideas
- Why you should get to know correspondents and freelancers
- How to create an experts directory...this takes little time and
costs next to nothing
- How to build a media kit that helps reporters write an accurate
story
- The biggest media kit mistake to avoid
- Tips for writing news releases that catch a journalist's attention
- How to be the local angle to national and regional stories
- Why editors love tip sheets and how to write them
- Small publications that are hungry for your ideas...lots of people
forget about these small fries, but you shouldn't!
- What to NEVER send print reporters or they'll write you off...but
broadcasters love it
- What to ALWAYS sent to print and broadcast reporters so they'll
remember you
- A way to be helpful to the media that will make them grateful you
contacted them
- How to take advantage of the large turnover at newspapers and
magazines
- Why it's important to take reporters to lunch, the etiquette you
must follow, and who pays
- What to say in a 30-second telephone pitch so you don't waste a
reporter's time
- What you must have in your back pocket when you deliver the
30-second pitch...if reporters ask for this and you don't have it, you
might start babbling
- What to do if the reporter doesn't have time to talk to you
- Why college professors are quoted so frequently on TV and in
newspapers, and how you can be too
- The reference book the media use to find experts in many
industries
- The difference between a press release and a news release
- The difference between print interviews and broadcast interviews
- The amount of time the average journalist spends reading one news
release...the answer will amaze you!
- One thing you should be willing to do if you want publicity...many
others aren't willing to do this and if you are, you'll leave them in
the dust
- A fun, inexpensive survey that tied into a holiday...it got
fabulous publicity
- Why editorial calendars are roadmaps to publicity...and where you
can find them
- One place you probably wouldn't expect to find publicity
opportunities
- How to use reprints once you've gotten a great story written about
you
- What to do when the story is wrong so the mistake isn't repeated
Order the CD
Order
the electronic transcript
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