Failproof Ways to Follow Up After Sending a News Release or a Story Pitch
Joan Stewart interviews Jill Lublin, author of “Guerrilla Publicity”
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You will learn:
What Jill learned about follow-ups after surveying journalists
Jill’s rule regarding follow-ups so you aren't wasting your time 
Things you shouldn’t follow up, or you’ll be a viewed as a pest
Things you should always follow up or you won't get the story
The “problem and solution” rule that will get their attention
2 things to focus on in your follow-up so you don't get sidetracked
Why “the numbers game” works with follow-ups
The best way to follow up
What a great phone follow-up sounds like...pay attention to this!
The code word for “news release” and why you should never say the words "news release"
Why Jill never uses her last name when she calls reporters
What to say if reporters aren’t sure if they’ll use your news item...this isn't the time to give
   up
What reporters love to hear over the phone
3 ways to get through the voicemail jungle in 10 to 15 seconds
How to follow “The Rule of 7”
What to do if reporters don’t call back
Why you shouldn’t get rattled if you don’t hear back from reporters
4 rules for following up via e-mail
Jill’s caution about hot-linking to news releases at your website
A clever way to show journalists an electronic photo
Something fun to offer the media in your follow-up call
Why you should pitch sources other than yourself
Why it’s OK to avoid controversy
How to use free samples in your follow-ups
Things you can offer the media for free when you follow up
Ways to use media lingo in your follow-up calls or e-mails
How to follow up on the original news story
4 mistakes people make when they follow up
The difference between following up with print and broadcast media
Step-by-step directions on how to follow up when sponsoring an event
5 things the media hate

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