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How Joan makes from $6,000 to $15,000 a month from
her weekly ezine "The Publicity Hound's Tips of the Week"
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Why you don't have to write a long newsletter if
you want to make money
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The amount of time you must spend on your ezine so
it's valuable to your readers
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Why quarterly and monthly newsletters are usually a
colossal waste of time
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The importance of the subject line and the 3 things
Joan includes in hers to help her readers
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The one item that Joan includes in her ezine that
readers love...most people wouldn't think to include this
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Why she gives away a free ebook in one of her
ezines and how it makes money
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The most important question she asks herself when
she sits down to write each issue
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How she transitions from the content-rich tip in
her ezine to the soft-sell pitch for one of her products
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Where you can find content for your
newsletter--it's easier than you think
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Why one particular type of feedback from your
customers will make you money if you pay attention to it...it took Joan
four long years to learn this
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Why she usually doesn't name the price of a product
she's promoting in
the ezine and why she sells more products as a result
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Why she includes a dog joke--sometimes even a bad
one--in each issue
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Why the weekly "Help this Hound" section, the "Dear
Abby" of her ezine, is wildly popular
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Why you should include an index at the top of each
newsletter...readers will thank you!
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How to encourage people to read your newsletter
even it's very long
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Why Joan hates HTML newsletters...and the big risk
you're taking by sending them
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Where to look to find content for your ezine so you
always have fresh ideas
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Why you should view your competitors as business
partners and use as much content as they're willing to offer...and how
to make money from it in the process
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Why paying attention to questions from people who
read your newsletter can pay huge dividends later and why you should
NEVER view these people as pests
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How to write a "soft sell" promotion from one of
your ezine tips--this is what makes your ezine go "ka-ching...ka-ching!"
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How to "plant the seed" in your ezine that you do
paid speaking and consulting and provide other services
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How to use other people's affiliate programs to
make money from your ezine...if you ignore this, you're leaving lots of
money on the table
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How to make money from the Free Articles page at
your website...don't simply give away all that great information without
getting something in return
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Why putting the reader's name in the subject line
when you're sending your ezine has lost its pizzazz
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The 2 content checkers you should use before you
send out each issue so it doesn't become victim to the spam filters
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What to do if the idea of publishing a weekly ezine
is just too overwhelming...not publishing means you're robbing yourself
of a valuable revenue stream
