"I know there are
reporters, editors and producers out there thankful for solid
story pitches and fewer press kits packed with useless material
because you've spread the gospel!"
Rich Printz Printz Communications
Seattle, Washington
"Electronic Media
Kits: How to Create Them, Deliver Them and See INSTANT Results"
Joan Stewart, a.k.a. The Publicity Hound, interviews
publicist Bev Harris during this one-hour telephone seminar $39.95+$5.50
shipping & handling
You will learn:
The difference between a media kit
and a press kit...this confuses most publicity
newbies
What you must include in your media
kit to lend credibility to your statistics
What dailies, weeklies and radio
bookers want to find in your media kit
What Bev Harris learned when she
asked the media to "review" a boxful of paper
media kits
Why you MUST offer the media
sources other than yourself...this will help you, not
hurt you
The 7 major items in a media kit...if
you include only 7 things, make it these
What to include if you're using
testimonials
Recommendations for photos so
you don't blow your chances for coverage
How to lure the media to the
electronic media kit at your website
The most difficult task you face
when emailing reporters
Tips for compelling headlines and
enticing leads so the media read your news
releases
What you MUST do when contacting
editors at IT trade publications...and why
you must treat them differently
The ONE item that bigger papers
view as worthless in your media kit
The 3 best ways to deliver your
electronic media kit
The difference between a topic and
an angle
Where to find the ideal layout for
a media kit that you can copy for your own site
What to post at your site regarding
your experts
Exactly WHAT constitutes an expert?
Why mass-mailing paper media kits
wastes thousands of dollars
When you must get permission to
reprint information from other publications in your
media kit
The correct way to follow up with
reporters so you don't waste their time
What to ask reporters to get
valuable feedback on your media kit
Where to find information on how to
work with individual media outlets
How to get reporters' email
addresses
Why you should pitch editors who
create the op-ed pages
The power of controversial and
contrarian viewpoints in your media kit
Why pitching trade publications is
different than pitching bigger publications
Why journalists want to bypass your
PR Department
How to search engine-optimize your
media kits
...and a list of Joan's favorite online newsrooms and electronic media
kits so you
can pick and choose elements from each when creating your own.
You can download this
when your order has been approved.
The difference between a media kit
and a press kit...this confuses most publicity
