You will learn:

Why it’s often easier to get onto the editorial pages than on the news pages

Why editors need your participation on the op-ed pages

How to use op-ed pages to get your story onto Page 1

9 great reasons to write letters to the editor

Why letters give you credibility

How the editorial page can help you when you’re left out of a news story

Why editors are willing to run letters that criticize the publication

How to use the editorial page to prompt a publication to write a news story

Tricks for promoting your product or service in a letter to the editor

2 examples of great letters in major magazines that promote products and services

A template for a great letter to the editor (This alone is worth the price of the tape or CD)

Where to find another great place to submit your letters

What you must know about a publication before writing a letter

Joan’s 6 tips for writing compelling letters

The 10 Commandments of good non-fiction writing

What you must NEVER do with letters to the editor

Why it’s great—not just OK—to be a contrarian

4 types of letters that are a big waste of time

The difference between letters to the editor and opinion columns

The one big advantage of opinion columns versus letters

When to query opinion page editors before you submit a column

What to do when your CEO doesn’t have time to write a column

How often to send letters to the editor.

6 ways to use the editorial board

How to approach the editorial board and schedule a meeting

What you must decide before you approach the editorial board

How to help the board do its job

What to do if you suspect you’ll get asked tough questions

6 things to do the day of the meeting

3 things to do after the meeting

What do if the editorial board won’t support your position